Rapidly forecasting demand and adapting commercial plans in a pandemic
The coronavirus outbreak is a global humanitarian crisis that has affected millions of people. The economic impact of the pandemic can be seen across sectors, but it may be most widely visible in the consumer goods sector. News broadcasts and social media feeds are flooded with images of empty shelves that should house toilet paper and cleaning supplies. Consumers are shifting where they shop, what they purchase, and how much they purchase at an unprecedented scale and speed.
It seems frivolous to talk about branding issues with everything going on. But if there’s one thing many of us have more of these days it’s some extra thinking time. And when the current circumstances change, we’ll benefit from taking time to pause and reflect. So, let’s take a few moments to think about emotion and the role it plays in branding. by Myles George – Director / NeedScope International
During a time when agencies are adapting to a new way of doing business, with back-to-back Zoom calls and smaller team huddles, agencies with culture marketing expertise are thriving. Why? Because cultural IQ has never been more important. Moments of crisis are when strategic partners are needed, particularly in today’s climate when there are shifts in behavior, messaging and production capabilities. by Gonzalo Del Fa
Strada Education Network has released a new analysis of Public Viewpoint: its weekly, nationally representative survey tracking the impact of the global pandemic on Americans’ lives, work and education. The analysis examines the last four weeks of survey data by race and ethnicity, finding that black and Latino Americans disproportionately report job and income loss, respectively.
Class of 2020, created by students at the University of Texas at Austin, is the newest platform supporting brands since stay-at-home guidelines were placed. The students, expected to graduate this year, were met with commencement ceremony cancellations and a lack of jobs and internship options due to agency cutbacks. The unpromising job market has led them to create an agency offering research, strategic planning, experiential and creative ideation, public relations and creative execution.
As part of our #UnidosTogether initiative, we are very excited to announce the launch of Hispanicize Hangout, a series of vodcasts that will feature interviews with top influencers, celebrities, entrepreneurs and executives across the Latinx media, marketing and entertainment industry. In our first episode of Hispanicize Hangout, hear all about what actor and NGL Collective partner, John Leguizamo, has been up to while #ShelteringInPlace.
In this episode, market researcher, author, thought leader, and Black American subject matter expert, Pepper Miller, joins me to talk about Black Americans’ value (as a people and market segment) and how brands can better engage Black America so they can have loyal customers and a positive bottom line.
Republica partnered with Fairchild Tropical Botanic Garden to launch Earth Unplugged, an Organic Ambisonic Album Starring Mother Nature.
EstrellaTV announced that its hit talent competition show “Tengo Talento, Mucho Talento” will premiere its 22nd season on April 23, 2020.
The U.S. history and geography scores of eighth-graders decreased between 2014 and 2018, according to results from The Nation’s Report Card released today by the National Center for Education Statistics (NCES). There was no change in eighth-graders’ civics average score.
Join us as we hear recent research findings, insights and perspective from Pete Lerma and Quim Gil from LERMA about how COVID-19 is affecting the Hispanic community—and how brands should respond during this time.
Our economy is a beautiful nice lean machine where anyone can achieve the American dream of owning their own business, but history has taught us that there has been an economic slow down about every 10 years. It is during these periods that the leaders strive and there are some unfortunate closing of businesses. 
4A’s Research surveyed 1000 consumers on April 2, 2020 using Suzy, a real-time market research platform, to understand how purchasing habits are evolving as consumers become more accustomed to staying at home. We also wanted to gauge the level of importance consumers are placing on staying home and social distancing during COVID-19. By Stacie Calabrese, VP, 4A’s Research and Christine Pelosi, Information Specialist, 4A’s Research.
With the slogan “Recordar es Vivir” (To Remember is To Live), UNIVERSO premieres “Retro Jueves” (Retro Thursday), a new weekly programming block airing Thursdays during primetime, starting April 30 at 7pm/6c. The block features the return of iconic U.S. Spanish-language TV hits from the early 2000s to provide viewers with fan-favorite classics and a #TBT-inspired look at their beloved celebrities’ first breakthrough roles.
Earth Day Network has been overwhelmed with the outpouring of video messages from the global community to show their commitment to the planet. This new slate of content joins the already illustrious programming and individuals who are supporting the event. To read the previously announced list of participants, please go here. This unprecedented global event will be hosted by Ed Begley, Jr. and his daughter, Hayden Begley, a musician and actress.
We review changes relevant to marketers that will occur as the coronavirus crisis evolves. We specifically consider new ways consumers will spend time, how they will change media consumption and how B2B marketing will evolve.
During the 2008-09 recession, agency organic growth fell by -1,500 bps from +4% in 3Q 2008 to a low of -11% in 2Q 2009. It took seven quarters in the end for organic growth to recover back to +6% in 2Q 2010, reflecting the prolonged economic weakness over this period.
Most people are surprised to learn that nearly 30% of U.S. Hispanics voted for Trump in 2016. Hispanics, it turns out, are not a homogeneous group. Over 50% are U.S. born with roots in 20 countries of origin, each with its own rich cultural and political heritage. The world, however, has changed considerably since 2016. Voters have a clearer idea of the president’s policy priorities and leadership style.
SBS Entertainment, the entertainment division of Spanish Broadcasting System, Iinc. (SBS), announced Mi Casa Es Tu Casa Live Music Series, launching Friday, April 24. The series will feature one-hour of commercial-free live music and positive messages by top Latin artists across some of SBS’s leading regional Mexican and Latin urban radio stations in key Hispanic markets and LaMusica app. The star-studded line-up includes Pitbull and Calibre 50, who will kick-off the series respectively, as well as Christian Nodal, Maluma, Natti Natasha, Gerardo Ortiz, Banda MS, Sebastian Yatra and many others.
