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Emerging Networks Media Launches Emerging Networks Solutions to Expand Multicultural Marketing

Emerging Networks Media, the nation’s largest multicultural television platform, is proud to announce the launch of its new venture, Emerging Networks Solutions. This strategic offshoot responds directly to the growing demand from national advertisers seeking a streamlined, effective approach to entering the multicultural marketing space. Emerging Networks Solutions was created as a consulting division of … Read more

Men, Women and Social Connections [REPORT]

As public debate and discussion over the status of men in America continues, some have raised concerns about men’s struggles with loneliness. A new Pew Research Center survey finds that, compared with women, men don’t report that they feel lonely more often or have fewer close friends. However, men do seem to turn to their … Read more

Habit: the established brand’s undervalued advantage

By Nigel Harris   Whether it is the result of preference, routine, or dependency, habit has a powerful influence on purchasing behavior, but one that I suspect many marketers undervalue. In addition to more frequently purchased categories like packaged groceries and household cleaning products, habit plays an important role in choices related to travel, retail, … Read more

Why brands are falling short with their media strategies [REPORT]

Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact. The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that … Read more

Evolve, don’t dissolve DE&I: A Case for Multicultural growth

by Natalie Boden, Boden Agency In recent years, multicultural cohorts have emerged as undeniable powerhouses, reshaping the U.S. political, cultural and economic landscape. For companies operating in today’s polarized sociopolitical climate, the stakes couldn’t be higher. Corporate America finds itself at a crossroads on diversity, equity and inclusion initiatives that influence their ability to authentically … Read more

Economic Inequality Seen as Major Challenge Around the World [REPORT]

A new Pew Research Center survey of 36 nations finds widespread public concern about economic inequality. And when asked what leads to this inequality, most people across the countries surveyed point to the intersection of wealth and politics. To view report, CLICK HERE.  

Creative Optimization Is All About Orchestration and Relevance

By Therran Oliphant Ad tech is ever-changing, a truth proven out by the short lifespan of some of its central terms. We have moved on from several integral shorthand phrases that found their way out of favor – like “online behavioral data” and “data management platform.” More recently, we’ve seen the deprecation of platforms like … Read more

The Americanisation of Media

In my office hangs a six-word, framed message. It was given to me in 1990 at a Leo Burnett company strategy meeting at which I had spoken about the threat to the traditional advertising ecosystem posed by what were then known as media independents. The message was written by the agency’s creative leadership, after Ogden … Read more

Emmis Launches Bilingual La Exitosa 98.7 in New York

Emmis Corporation announced the launch of New York’s La Exitosa 98.7 FM/1190 AM, with a bilingual adult contemporary format, playing English and Spanish language hits from the 1980s through the 2000s. Now, Madonna, Ricardo Arjona, Prince, Shakira, Phil Collins, Chayanne and Bryan Adams share a new home. La Exitosa will provide more hits for listeners … Read more

Tops of 2024: Sports

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed along—in person, watching live and across social media. 2024 also saw record U.S. viewership for annual sporting events and leagues, such … Read more

2024 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo … Read more

25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]

On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has … Read more

Latinos to Watch in the NFL Playoffs!

The NFL playoffs kick off this Saturday and Latino players across the league are gearing up to leave their mark on football’s biggest stage. There are 15 Latino players heading into this season’s playoffs, as nine of the 14 playoff teams have a Latino player entering the postseason and the Commanders leading all teams with … Read more

Latin GRAMMY Cultural Foundation announces Scholarships at Berklee College of Music

The Latin GRAMMY Cultural Foundation announced the first Emerging Artist Scholarship, in partnership with Berklee College of Music, toward a bachelor’s degree at the college for the 2025 fall semester. Through a series of scholarships, the institution furthers its commitment to advance the Foundation’s mission to provide educational opportunities that advance Latin music and its … Read more

Majority of News and Sports Audio is Consumed via AM/FM Radio

Today’s insight is never-before-released data on AM/FM radio consumption and a surprising finding about how different kinds of audio content are consumed from radio. When a respondent to Edison Research’s Share of Ear® survey records the audio they consume, they also tell us what kind of content they are listening to, including news, sports (talk … Read more

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