Modern marketing: What it is, what it isn’t, and how to do it
What does “modern marketing” mean to you? We can all probably think of a clever digital campaign, an innovative app, or some inspired creative work shared across multiple channels.
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The recipe for improved online ad effectiveness? Better ads
I am constantly amazed by the way people make assumptions based on data. In response to learning that people only watch online ads for an average of a few seconds what is the typical response? Make shorter ads. Maybe instead advertisers ought to invest more time and effort into creating better ads? by Nigel Hollis
Marketing’s moment is now: The C-suite partnership to deliver on growth
Marketing’s big opportunity is here. CEOs are turning to marketing to drive their company’s growth agenda, and they’re giving CMOs the runway and support to do so.
The State of the States for Marketing Incentives
At least 32 states now have programs in place designed to appeal to brands eager to reduce the costs of producing their ads
Thanks for the reminders, Mr. Mayor!
Last week, we witnessed many wild twists and turns in the democratic primary race, resulting in what was seen as victories to some and disappointments to others. A lead theme heading into Super Tuesday was the public’s reaction to Mike Bloomberg and his alleged attempt to buy his way into the presidential election, where everyone focused on the $500+ million spent to pitch his candidacy to the nation. His opponents grabbed onto that point to remind the world of his billionaire status and effectively position him as a Republican in Democrat’s clothing. His lackluster debate performances did little, if anything, to build his case, let alone refute his opponents’ accusations and attacks, but he did remind the world of something very critical: when done well, advertising works! He went from not being in the game to polling as the #2 candidate behind Bernie leading up to the Nevada debate and primary, doing so in just 13 weeks! By Louis Maldonado
ThinkNow Latinx Report Brief 2020 [REPORT]
Our updated report discusses new findings to provide companies, brands, and politicians deeper insight into how U.S. Latinos prefer to describe their ethnicity.
Understanding the future consumer [PODCAST]
The consumer is constantly changing, and companies need to adapt and change quickly in order to keep up — or, even better, retailers can be proactive and get ahead of the curve.
Moving Public Relations Forward Through a New Level of Measurement
Why a focus on what’s been accomplished is a more effective way to measure PR’s performance?
Analytics Disconnect between Marketing Industry and Academia [REPORT]
Marketers must work much more closely with academia to develop the kind of data and analytics talent that will be needed to fuel business growth and meet the challenges of a future, data-intense industry.
LERMA Honored with 11 ADDY Awards at Annual American Advertising Federation’s Dallas Chapter
LERMA announced 11 award wins, including a Judge’s Choice and the coveted Mosaic Award, at the American Advertising Federation’s Dallas Chapter’s 2020 ADDY Awards. The annual awards celebrate creativity and excellence in advertising.
Overall College Completion Rate Rises in 43 States; Top-to-Bottom Gap Narrows
New data described in the National Student Clearinghouse Research Center’s Completing College State Report shows a rise in the overall college completion rate in 43 out of the 45 states, for which data are available over the last five cohort years (2009-2013), and a narrowing of the top-to-bottom state completion rate gaps. Only Alabama and New Hampshire saw declines.
Martinez-Souss named President & General Manager of Univision in Puerto Rico
Univision Communications Inc. announced that Hector Martinez-Souss has been appointed President & General Manager of Univision Puerto Rico and Univision WOLE, effective immediately. In this role, Martinez-Souss will oversee all operations for the portfolio of television, radio and digital properties on the island. Martinez-Souss will be based in San Juan and report to Luis Fernandez-Rocha, President and Regional General Manager.
Most Americans Point to Circumstances, Not Work Ethic, for Why People Are Rich or Poor
On the fundamental question of why some people are rich and others are poor, more Americans point to the advantages they possess – or the obstacles they face – rather than their work ethic. Nearly two-thirds of U.S. adults (65%) say the main reason some people are rich is because they have had more advantages in life than most other people; far fewer say it is because they have worked harder than others (33%).
Hispanic Public Relations Association (HPRA) Miami Chapter Announces 2020 Board of Directors
The Hispanic Public Relations Association (HPRA) Miami chapter is proud to announce its Board of Directors for 2020. Now in its sixth year, the HPRA Miami chapter counts with a board of 12 communications professionals dedicated to bringing value and networking opportunities to the Hispanic PR community.
Customer experience can be as simple as a coffee cup
On a recent flight with British Airways, my attention was drawn to the sensation of touch. Running my fingers over the vertical waves on the side of my coffee cup brought me back to myself from the zombie-like soporific state that long distance flying induces. This is a designed experience that puts the customer in the centre. by Graham Staplehurst – Global Strategy Director, BrandZ / Kantar
Naturalized Citizens Make Up Record One-in-Ten U.S. Eligible Voters in 2020
More than 23 million U.S. immigrants will be eligible to vote in the 2020 presidential election, making up roughly 10% of the nation’s overall electorate – both record highs, according to Pew Research Center estimates based on Census Bureau data.
2020 Super Tuesday Voters Media Usage Study
The Television Bureau of Advertising released research conducted on eligible voters for state primaries in California, Colorado and North Carolina ahead of Super Tuesday, to gain an understanding of what media platforms may have the most influence on them.
Hispanic Public Relations Association (HPRA) Launches Orange County, CA Chapter
The Hispanic Public Relations Association (HPRA) announced the launch of its newest chapter, HPRA Orange County (CA). HPRA OC joins four others regional chapters part of national trade organization which launched in 2012. HPRA was first established in Los Angeles in 1984 to serve the burgeoning local population of Hispanic market practitioners.
HispanicAd announces Judges for 2020 Culture Account Planning Excelencia (CAPE) Awards Competition
HispanicAd in partnership with The Culture Marketing Council: The Voice of Hispanic Marketing has announced the jury for the 2020 Culture Account Planning Excelencia (CAPE) awards, the only award of its kind that honors multicultural account planning, the strategic bedrock of any successful marketing campaign. Winners will showcase their campaigns during a special CAPE session at the CMC Annual Summit on Tuesday, April 28, 2020 at The Westin New York at Times Square in New York City, NY.
Coronavirus: Considerations for Marketers [REPORT]
The outbreak of Coronavirus in countries around the world is a widening tragedy. Many aspects of life and business will be altered in many countries around the world with the possibility of a recession realistic for many countries, at least on a short-term basis. Shifts in media consumption and other behaviors are important to monitor, and marketers need to be mindful of opportunities to service consumers that may follow along with the media owners they buy from and the societies in which they operate.
