The Minority-Majority Shift. Two Decades That Will Change America. Regional Population Shifts & Their Impact On Business
2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months, I will discuss some of these consequences, in each article targeting one specific area of our business environment. By Isaac Mizrahi – Co-President of ALMA
Univision’s TUDN announced a multi-year agreement to bring soccer fanáticos the action and drama from the Liga de Expansion MX.
The evolution of media sales to be more consultative is no different. The shift was gradually taking place. Then COVID-19 hit, and salespeople no longer had the option of relying on relationships and expense accounts; they had to bring substantial real-time data and insights-driven solutions to the table or be ignored. They had to prove ROI.
Now, Liberman has returned as a broadcast station owner. And, it involves La Isla del Encanto — Puerto Rico — and broker Kalil & Co.
The pandemic has accelerated the death of a once-crucial medium: the TV ad, which had the surreal job of heroizing a product in 60 seconds or less.
When an unprecedented global pandemic forced many countries, cities, states and provinces to take drastic and restrictive social distancing measures, consumers had to hunker down. Like elsewhere in the world, consumers in the U.S. had to quickly adapt to not being able to do the things that were normal aspects of daily life: dining out, catching a ballgame with pals that weren’t cardboard cutouts—even just running out for groceries.
Marketers are poised to take a quantum leap forward in crafting brand experiences. The age of digitalization means business models, industries, and value chains are exposed to perpetual disruption and creative destruction. Whenever a company like Amazon, Tesla, or Netflix redefines a category by raising the bar for customer experience, pressure mounts for every other business to step up and meet the new expectations head-on.
In the age of cultural-messaging, there is no room for error when it comes for brands to recognize and acknowledge Latina-mom-segments based on who they are, even more if they want to engage with them in their own terms. But, are brands culturally engaging with Latina moms? By Claudio Perez-Korinko
The vast majority of digital display advertising in the US is bought and sold programmatically—that is, with automation, including programmatic direct setups and more traditional forms of real-time bidding (RTB). This year, these transactions will make up 84.5% of the digital display ad market.
Entravision Communications Corporation announced the launch of a new local morning radio program, the Shoboy Show. Hosted by Edgar “Shoboy” Sotelo, the program will premier and air every Monday-Friday 8AM-11:59AM CT / 6AM-9:59 AM PT
Influencer marketing has the power to fuel brand buy-in. But its brands that work to progress culture in ways that inspire and contribute to society that endear themselves to pop culture.
Telemundo announced that the 2020 edition of the Billboard Latin Music Awards will be broadcast live on Wednesday, October 21 from the BB&T Center in Sunrise, Florida.
“The Anatomy of a Video Experience: A Multicultural Study” explores how audiences consume content across multiple devices and their motivations around viewing habits. Understanding these subtleties is key for advertisers and brands looking to reach receptive audiences and better inform their planning efforts
Return on Investment (ROI), the holy grail of finance metrics, is often a sign of low sophistication in marketing efforts. In the advertising world, return on ad spend is often referred to as ROI. This usage of ROI is only looking at sales revenue and ad spend, not taking into account the cost of the sale or any other costs beyond advertising spend.
The craft of putting words together in a unique, memorable, and empowering way is not dead (yet); but it’s sadly neglected nowadays.
Through Deloitte’s innovative research, we are examining the current reality of inclusion in the workplace and key challenges that are impeding corporate America’s efforts.
