How Streaming Enablement in 2020 Has Changed the Media Landscape [VIDEO]
In looking at how streaming video consumption has grown this year, Easter Sunday stands out as the peak streaming day that Nielsen has ever measured. From there, especially as stay-at-home orders eased and warmer weather came around, total media usage began to normalize. That doesn’t mean, however, that media consumption today looks like what it did before March, especially when you look at the video streaming space. In fact, Brian Fuhrer, SVP, Product Strategy at Nielsen, says the streaming enablement that took place during the stay-at-home periods was like multiple holiday enablement periods all at once.
Never has trusted news been more important in our society. Over the past year we have seen significant growth in news consumption as we increasingly rely on news to keep us safe, connected, and informed. The IAB study sought to understand the brand impact of advertising in the news.
TIGHT5, a non-profit organization and online community for emerging writers, has launched the first of its online screenwriting competitions, in short-form storytelling, to encourage, enlighten and empower people of color to find and develop their authentic voice.
Cynthia Hudson, senior vice president and managing director of CNN en Español and Hispanic strategy for CNN/U.S., was recognized by the Association of Latino Professionals for America (ALPFA) as one of the “50 Most Powerful Latinas 2020.”
At many US consumer-packaged-goods (CPG) companies business has been turned on its head. Even for companies in categories that experienced rapid growth, the past several months have been dizzying.
Slashed budgets, layoffs, mergers and acquisitions, bankruptcy, social and political turmoil – the pandemic is adding additional pressures to the already fast-moving modern media landscape. Amongst this chaos, brands can struggle to develop advertising with appropriate tone and relevant emotional messaging for their audiences. In an environment of heightened tension, connecting with audiences through advertising that showcases creativity and emotional sensitivity may be more important now, than ever before.
In the last few days, egta, the European Association of TV and Radio Sales Houses, published a comprehensive report into advances in hybrid television audience measurement. I don’t pretend to have read it – it runs to 104 pages and is really a source document outlining the options available – but fortunately I know a man who has assured me it is both comprehensive and useful. By Brian Jacobs / The Cog
This report corroborates the demise of the Total Market approach, a marketing process that short-changed Multicultural & Inclusive Marketing growth, and resetting marketing as we have known it.
Marketing organizations must adapt to the rapidly changing world. The Gartner Marketing Organization Survey 2020 provides marketing leaders with the latest insights to optimize their organizational structure, transform their existing project management approach using agile marketing practices.
Republica Havas announced the expansion of its capabilities and services with the launch of Havas House, a global custom media, content, and publishing division. Based in Miami, Florida, and led by seasoned media executive Marisa Beazel as president, Havas House will work with brands worldwide and will also collaborate with Havas network agencies and their clients in the specialized area of custom owned media and content.
Why data is the lifeblood of the advertising ecosystem in 2020
Whether it is a sports streaming service or a home goods manufacturer, client businesses have been completely transformed in the past few months. Chief marketers now want, and need, their agency partners to transform with them.
Now I understand the LatinX phenomena …….
The United States is more racially and ethnically diverse today than it ever has been, and it is projected to be even more diverse in the coming decades. In 2019, Americans who identify as a race or ethnicity other than non-Hispanic White made up 40% of the country’s population, and their combined share is predicted to increase to over 50% by 2044, according to the U.S. Census Bureau.
Young, diverse, busy, empowered, and family-centered, Latinas are one of the fastest-growing segments among the U.S. population and will represent more than 20% of U.S. women by 2024. They are responsible for more than a trillion dollars of household spend, yet less than 3.6% of U.S. ad spending is invested on them. Are you ready to earn these super shoppers’ business?
Just a few months ago, the idea for Small Agency Monday was hatched by David Krupp, CEO, Americas at Billups, when he asked in AdAge, “what if independent advertising and media shops had the equivalent of American Express’ Small Business Saturday?” The idea that the advertising industry “could do more” to raise awareness of independent agencies resonated with many, and the concept quickly gained momentum. Currently, the Small Agency Monday campaign represents 150 agency partners from founding members Worldwide Partners, Tribe Global, Billups, and Magnet Global Network, and seeks to add more. by Mark Duval – The Duval Partnership
A majority ownership stake in Casanova//McCann, the Costa Mesa, California-based multicultural advertising agency within the McCann Worldgroup network, has been sold to the agency’s long-time President/CEO, Ingrid Otero-Smart. Terms were not disclosed.
