Unlike the fixed amount of time in a given day, our media diets still have room to grow. In fact, as new media options like streaming and podcasts mature, U.S. consumers are opting to add them to their daily routines instead of simply replacing the traditional fare. And when it comes to audio, podcast listeners actually listen to more broadcast radio than people who don’t listen to podcasts at all.
This podcast delves into the significance of Latin X, underserved yet influential consumers within the Hispanic market who drive significant revenue and advocacy for brands. We explore key differences in individualistic and collectivist cultures, how Hispanic immigrants adapt to the American ethos, and what it all means to marketers trying to touch today’s new mainstream: multicultural consumers.
More and more people feel good both about their current financial situation and about the future, especially in fast-growing economies. At the same time, a growing minority of middle- and lower-income households is struggling to make ends meet. The latest wave of McKinsey’s global consumer sentiment surveys, conducted in September 2019 in 19 countries, explores the impact of these developments on shopper behavior in a wide range of categories, including food, beverages, personal care, and household products
What a strange business we’re in. On the one hand, we talk a lot about the need for consistency in relationships — about the need to truly understand the client’s business and the importance of our work being acknowledged and respected in the advertiser’s boardroom. And on the other, we celebrate pitches as if we were involved in a sporting event.
GALLEGOS United, part of communications group UNITED COLLECTIVE, has appointed two new senior team members, following a string of new business wins, as the agency continues to propel its clients’ business growth. Brenda Schneider, who joins the agency as Group Account Director and Becky Peterhansen, who starts in the newly created position of Director of Social Engagement and Content, bring expertise for the agency to continue reaching its clients’ audiences in engaging ways with strategic creative and marketing solutions.
By Adam Jacobson
Until today, Eric Zinterhofer, the founding partner of Searchlight Capital Partners, was likely as unknown as the global private investment firm he leads. As far as Wade Davis goes, he’s an individual who has some level of name recognition in the TV industry. Now, Zinterhofer and Davis are both poised to take on a much greater profile in the media world, thanks to their deal to acquire the stake in Univision Communications not owned by Grupo Televisa. By Adam Jacobson
As marketing becomes increasingly fragmented and complex, and as consumer demands and regulation around data privacy change, it’s becoming clear that measurement needs to change as well.
Thanks to billionaire Michael Bloomberg, television ad spending in the 2020 presidential contest has spiked to unprecedented levels. Well over half a billion dollars ($626 million) has been spent so far, with Bloomberg splashing out more half the total ($333 million), and fellow billionaire Tom Steyer dropping another $157 million. Taken altogether, the Democrats have spent 96 percent of the total to date—with President Donald Trump’s essentially uncontested primary campaign spending a comparatively paltry $18 million dollars (and an outside group supporting his re-election kicking in an additional $4 million). In comparison, even with competitive contests in both parties, only $269 million (through 2/15/2016) had been spent at this point in 2016.
Richards/Lerma announced its rebrand to LERMA in celebration of the agency’s 10-year anniversary. The new brand represents the agency’s rich digital and creative roots, now with an even stronger focus on a more diverse, inclusive and technologically savvy America.
Three-time Emmy Award-winning TV journalist María Celeste Arrarás and Cynthia Hudson, Senior VP and Managing Director of CNN en Español and Hispanic Strategy at CNN/US, will be honored with lifetime achievement awards Thursday at the 15th Anniversary Gala of Florida State University’s Center for Hispanic Marketing Communication.
In the early morning hours of Tuesday, Feb. 25, the rumors became reality: The 64% ownership in Univision not held by Mexico’s Grupo Televisa has been snagged by a pair of investment firms in an arrangement that will see the exit of CEO Vince Sadusky. Of the three parties said to be bidders for Univision by The Wall Street Journal some eight weeks ago, one has emerged victorious. That would the offer put forward by Wade Davis, a former Viacom CFO. Davis’ bid was perhaps the most intriguing, as Davis would unseat Sadusky as Univision’s chief executive. By Adam Jacobson – Radio + TV Business Reports
Univision Holdings, Inc., Searchlight Capital Partners, LP (“Searchlight”) and ForgeLight LLC (“ForgeLight”), an operating and investment company focused on the media and consumer technology sectors, announced a definitive agreement in which Searchlight and ForgeLight will acquire a majority ownership interest in Univision from all stockholders of Univision other than Grupo Televisa, S.A.B. (“Televisa”). Terms of the transaction were not disclosed.
It’s time to break repetitive cycles of lackluster innovation management. Companies are spending excessive amounts of capital supporting weak products, and it’s clear that consumer packaged goods (CPG) companies need better insight into what successful innovations look like before thinking about supporting them with millions in marketing support. Realistic expectations and effective evaluation are keys to this process. Companies must acknowledge that not every innovation is going to be their biggest bet, and that it’s often not worthwhile to borrow resources from elsewhere simply to support what’s new. Wouldn’t you rather put your dollars toward more meaningful innovations?
Countries, sectors, and CEOs face an increasingly complex world characterized by the diffusion of new digital technologies, affecting productivity performance while causing disruption. In this world, the rewards for success—and the penalties for failure—are ever greater.
[[{“fid”:”42145″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false},”type”:”media”,”field_deltas”:{“1”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false}},”link_text”:null,”attributes”:{“height”:220,”width”:220,”style”:”height: 125px; width: 125px; float: left;”,”class”:”media-element file-default”,”data-delta”:”1″}}]]Estrella Media, Inc. and the Los Angeles Football Club (LAFC) announced that Estrella Media will be the Club’s Official Spanish Broadcast TV Partner for the 2020 season in the Greater Los Angeles market. The agreement provides EstrellaTV 62 with exclusive rights to all locally broadcast LAFC regular season matches.
The brainchild of executive editor, content development director and red-carpet personality, Peter Botello, espacio.live announces its launch, as a new entertainment media property targeted to a powerful but underserved market: the Hispanic millennial and Gen Z entertainment audiences driving growth in this country. espacio.live is the ‘space’ that speaks in-culture and not just simply in-language
By Gonzalo López Martí Creative director, etc. / lmmiami.com/
The promise of 5G has captured the attention of business leaders, policy makers, and the media. But how much of that promise is likely to be realized anytime soon?
Marketers have probably heard the phrase “own your data.” The natural tendency is to think this applies only to the stream of media, audience, conversion, and sales data coursing through the advertising fire hose. But marketers navigating the modern marketing landscape must also take ownership of the data behind all their brand creative.
Today’s successful brands know collecting data is integral to both understanding the needs of their customers and delivering the relevant experiences they’ve come to expect. In an era where consumers are increasingly looking to brands for greater transparency and control over their personal information, how can businesses continue to deliver?
