How to Build an Attribution Model for TV in 2020
An in-depth guide to measuring the relationship between ad exposure and business outcomes
Article placement: Top News
Americans turn to technology during COVID-19 outbreak, say an outage would be a problem
As the spread of COVID-19 upends work, classes and even doctor appointments across the country, a majority of Americans are turning to digital means to stay connected and track information about the outbreak.
COVID-19: Investing in black lives and livelihoods
The unfolding public-health and possible economic disaster of the pandemic will disproportionately affect black Americans—unless stakeholders respond immediately.
Get Ready For The New Multicultural Majority, Say This Media Marketing Startup’s Founders
Last year, the two launched a startup, a marketing and media content consulting practice called New Majority Ready, LLC. The company cites statistics saying over 53% of the U.S. population under 50 lives in a multicultural or blended household. By Court Stroud
Estrella Media’s Radio Group Premieres “El Informativo” With Don Cheto
Estrella Media added a one-hour special report entitled “El Informativo” to the show, which airs on the Don Cheto Radio Network throughout the country on Estrella’s radio stations and affiliates.
Telemundo Deportes to LiveStream the EA Sports FIFA 20 Stay & Play Cup
Telemundo Deportes will present Spanish-language coverage of the EA SportsTM FIFA 20 Stay and Play Cup starting Wednesday, April 15 through Sunday, April 19
Purpose Driven Campaigns
Purpose-driven campaigns, creative expressions, and the creative industry as a whole have the unlimited potential to inspire action and progress towards advancing a better world. Join us how we learn from leading creative Luis Miguel Messianu, Creative Chairman, Chief Executive Officer of Alma some best practices and the role of creativity as a force for good, particularly during this global pandemic.
Pitbull’s “I Believe That We Will Win (World Anthem)”
During this time of uncertainty due to the COVID-19 pandemic, Grammy Award Winner, Pitbull has risen to action by creating a genuinely encouraging message of hope and faith, designed to invoke a sense of positivity and strength in people of all ages. “I Believe That We Will Win (World Anthem)” is a song of much-needed inspiration for humanity!
Talento Unlimited’s Growing Digital Creators Team Works to Soothe and Engage Audiences during Global Pandemic
Talento Unlimited, a boutique marketing content consultancy representing Latinx and multicultural creators, has released a video showcasing how its influencers are encouraging and inspiring their legions of followers with creative ideas to stay safe while staying at home.
Is AI the End of Agencies As You Know Them?
Technology will lead to dramatic changes in the agency model, but experts say the effects could be good for clients and agencies alike
BODEN launches COVID-19 Hispanic Public Relations Resource
Miami based Boden, launched the COVID-19 Hispanic Public Relations Resource, an online guide that helps brands connect with and support the Hispanic community.
The 2020 Pandemic: U.S. Hispanic Impact [REPORT]
LERMA, a Dallas-based creative agency, has released a report which includes recent research findings from several sources, including Russell Research.
Consumer Spending remains at +23% over Pre-Covid 19
NCSolutions (NCS) released new data showing average household grocery spend has fallen since the COVID-19 Extreme Buying peak but still remains elevated at 23% higher than pre-pandemic levels. This marked shift—coupled with a return to a grocery basket mix reminiscent of pre-COVID-19 shopping patterns—indicates consumers have entered a new purchasing stage: Home-Confined Buying.
Surging levels of Coronavirus TV coverage driven by diverse audience
The latest information from Comscore shows that television viewing continues to rise as millions of Americans enter a new month remaining mostly indoors to comply with public health measures.
Vast Majority of Marketers Adjusting Creative Messaging in COVID-19 Era [REPORT]
More than 90 percent of respondents to a new ANA survey indicated they have adjusted their creative marketing messaging since mid-March, when COVID-19 was declared a pandemic by the World Health Organization.
Listos California on New Advertising Campaign with Trusted Partner Univision
Listos California and Univision issued the following statements upon releasing a series of ads across Univision platforms urging California’s vast Spanish-speaking community to #StayHomeSaveLives.
Music Marketing Trends Reveal New Ways to Engage Multicultural Consumers
Music, one of the most prolific forms of cultural expression, influences consumer behavior and brand affinity. In this week’s episode, Nidia Serrano, Audience Marketing Director at Pandora, discusses how cultural cues impact trends in music marketing research, and how advertisers can use those insights to create relevant content for multicultural audiences.
Market research is more important than ever in the age of COVID-19
Faced with the realities of the COVID-19 pandemic, those of us working in market research are feeling the same uncertainty as everyone else. And yet market research professionals have an important role to play, by putting their management teams in touch with customers and offering sound, evidence-based advice. by Nigel Hollis
Resilient: How businesses can confront the COVID-19 crisis [REPORT]
In this special edition Resilient series, we shift our focus to the evolving COVID-19 crisis. From supply chain disruptions and economic scenarios to remote working challenges and crisis response strategies, these episodes feature actionable insights from leaders to help you think through what to do now—and next.
Cannes Lions Festival 2020 postponed
Cannes Lions announces that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021.
