Nearly all of the public companies subject to California’s first-in-the-nation board gender diversity mandate met the requirements by the December 31, according to a new report that looks at the law’s early impact.
Intention to participate is high overall, but there is somewhat less enthusiasm among some groups the Census Bureau has found difficult to count in the past. These include black adults, Hispanic adults, younger people, and those with less education. There also are partisan differences in who intends to respond.
HispanicAd in association with the Culture Marketing Council are proud to announce the 2020 HispanicAd Culture Account Planning Excellence Awards competition. For over a decade we have been honoring the best account planning work in our Industry.
Education is often touted as the great equalizer that enables minorities from lower-income backgrounds to compete for a piece of the American Dream. Anecdotal accounts of Black or Hispanic children, from marginalized communities, “pulling themselves up by their bootstraps” and achieving great success find their way into impassioned speeches from teachers to preachers, politicians to business leaders.
In this special episode of the Database podcast, recorded during CES 2020, we sat down with Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Agency Sales Director, Google. We asked both women to share how they’ve navigated gender inequality in their own careers and how they’re helping to pave the way for other women, particularly in the technology space.
Goya Foods introduces Goya Cabana at the Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One (SOBEWFF®). Marking its ninth year in the festival, Goya will bring stylish beach vibes, the culinary talents of Executive Chef Fernando Desa, a stellar lineup of top chefs, extraordinary Latin fusion dishes, and selfie-worthy installations to the festival events.
The homeownership rate among Hispanics increased for the fifth consecutive year in 2019 as Hispanics continue to be the primary driver of growth in the nation’s housing market, according to recently released data from the U.S. Census Bureau and an upcoming report from the National Association of Hispanic Real Estate Professionals® (NAHREP®).
There are many reasons to care about gender issues in the media and entertainment industry—not the least of which is the importance of moving beyond traditional stereotypes and having diverse storytellers share their unique perspectives in film, television, and other forms of print and broadcast media. Women are among the largest consumers of film and television, so they represent a key demographic for this industry and the advertisers that support it.
Audio is fundamentally different from video in a number of ways, and business models need to reflect them. And as streaming becomes ubiquitous, it’s important for audio providers to embrace the fact that consumers are more apt to gravitate toward free options. After all, that’s where the advertising opportunities are.
Telemundo Deportes’ Titulares y Más expands to present fans an omnichannel experience. Starting in mid-2020, the sports studio show, covering the intersection of popular culture and entertainment, will simulcast live across all Telemundo platforms including Telemundo, Universo, the Telemundo Deportes app, and Telemundo Deportes’ Facebook, Twitter and YouTube.
As the marketing technology landscape continues to grow and new vendors, services, and solutions providers expand the ability of CMO’s to drive growth through the increased performance of their marketing efforts, today’s marketers demand a trusted resource to better understand the myriad of terminology associated with increasingly complex tech stacks. Intended to aid this effort, the ANA’s Data and Technology Practice has curated a collection of marketing data and technology terminology citing publicly published definitions from industry leading data, MarTech, and AdTech companies and trade organizations.
Univision Communications Inc. announced its sponsors for the 32nd annual “Premio Lo Nuestro,” presented by T-Mobile.
The Federal Trade Commission has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers.
American families and small businesses are rightfully skeptical of traditional advertising, which is clearly designed to persuade or manipulate us. In an effort to make advertising appear more authentic, companies are increasingly pouring marketing dollars into social media influencers: the individuals who promote products, services, and brands to those who follow them online.
The report includes projections of life expectancy from 2017 to 2060 and explores projected differences in mortality for men and women and for different race and Hispanic origin groups in the United States.
U.S. consumers are bracing for a polarizing year in politics. From impeachment proceedings to the presidential election, emotions are high, but unemployment is low, and that appears to be the economy’s saving grace as we head into 2020.
A glossary of the words that will define 2020.
Elizabeth Barrutia never imagined her time in front of the camera would prepare her for a livelihood behind the lens. As a teen, she was a working actor. Now, as founder and CEO of Barú Marketing + Media, this Latina entrepreneur crafts television commercials and other advertising campaigns for multicultural audiences. By Court Stroud
Insights from a new CMO study of more than 400 marketing organizations across the globe illuminate how top CMOs and companies are organizing and operationalizing their marketing functions to succeed in today’s disruptive business climate while providing a roadmap for critical planning and decision-making needed to ready and evolve modern marketing organizations for the future.
Since 2009, ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital, has led an effort to improve diversity and inclusion across its locations. The Memphis-based nonprofit’s leaders conduct regular employee surveys and focus groups, and they have established “business resource groups” they call BRGs, that bring together staff from underrepresented populations to help with recruitment, retention, and community relations. ALSAC managers receive regular training on diversity and inclusion, and division heads work with human resources to measure progress.
