The latest information from Comscore shows that television viewing continues to rise as millions of Americans enter a new month remaining mostly indoors to comply with public health measures.
More than 90 percent of respondents to a new ANA survey indicated they have adjusted their creative marketing messaging since mid-March, when COVID-19 was declared a pandemic by the World Health Organization.
Listos California and Univision issued the following statements upon releasing a series of ads across Univision platforms urging California’s vast Spanish-speaking community to #StayHomeSaveLives.
Music, one of the most prolific forms of cultural expression, influences consumer behavior and brand affinity. In this week’s episode, Nidia Serrano, Audience Marketing Director at Pandora, discusses how cultural cues impact trends in music marketing research, and how advertisers can use those insights to create relevant content for multicultural audiences.
Faced with the realities of the COVID-19 pandemic, those of us working in market research are feeling the same uncertainty as everyone else. And yet market research professionals have an important role to play, by putting their management teams in touch with customers and offering sound, evidence-based advice. by Nigel Hollis
In this special edition Resilient series, we shift our focus to the evolving COVID-19 crisis. From supply chain disruptions and economic scenarios to remote working challenges and crisis response strategies, these episodes feature actionable insights from leaders to help you think through what to do now—and next.
Cannes Lions announces that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021.
The Festival Iberoamericano de Creatividad, FIAP, announced that it has postponed their 2020 event and will be reschedule for 2021.
The Culture Lab, a think tank of member agency Alma in Coconut Grove, Fla., has released its Quarterly Cultural Digest with its first look at the impact of the coronavirus pandemic on multicultural consumer groups in the U.S.
In times of crisis, it may be hard for marketers to know where to begin. In just a few short weeks, people have shifted into protection mode, focused on themselves, their families, their employees, their customers, and their communities. Social media reflects this, with pleas for fellow citizens to follow government safety guidelines. People have crossed partisan lines to build bridges within their neighborhoods and communities and unify against an invisible force.
As the media and advertising community is buffeted by the negative impact of COVID-19, secular economic realities will remain a concern for legacy media categories well beyond their near-term issues. Among 28 marketing communications categories, only 12 are projected to generate growth in the first half of this decade and only three of the 12 can be categorized as legacy media: broadcast syndication, Hispanic media, and cinema advertising.
HispanicAd.com has an open invitation to members of our industry that wish to submit commentary with observations on the state of Hispanic advertising during this new normal. In his most recent contribution to HispanicAd.com, Louis Maldonado, partner and Managing Director of d expósito & Partners, a leading communications firm in the ad industry, offers an opinion piece on COVID-19 and its impact on the U.S. Hispanic market. His commentary offers advice on how brands should behave with regard to the U.S. Hispanic market during this global pandemic, framed within the context of “Love in the Time of Cholera,” by Nobel Laureate, Gabriel García Márquez, for added relevance to today’s times.
No one knows what the next few months will bring. Right now, much of what we once took for granted seems uncertain. But whatever happens in the months ahead, there will come a time of improved stability and recovery to a new normal. And because brands are built over the long-term, marketers will need to plan for when people can once again travel, shop and congregate without fear. by Nigel Hollis
Believe it or not, consumers are streaming even more content. The “Rona”—as the novel coronavirus (COVID-19) has been deemed by Black Twitter—has forced many of us indoors for extended periods of time. And that means more time with our TVs and connected devices, particularly with streaming services.
As the pandemic spreads, so do the economic implications. Here’s what’s happening
The U.S. population was at 328.2 million on July 1, 2019, up 0.48% since July 1, 2018. Growth has slowed every year since 2015, when the population increased 0.73% relative to the previous year.
Univision Los Angeles announced the expansion of their POSiBLE platform with the launch of POSiBLE Radio, a one-hour radio program designed to offer current and aspiring Angeleno small business owners the resources, tools, and information to start, grow and maintain small businesses during these turbulent times.
The coronavirus has officially changed how we live, work and interact with each other and with the companies that provide our goods and services. As companies focus first and foremost on caring for their employees and customers, a second priority will be learning how to navigate the uncertainty that surrounds this pandemic.
A Backwards Corona Forecast: Or how we will be surprised when the crisis is “over“
Staying put is what’s best for reducing the spread of the coronavirus (COVID-19), but home-bound consumers are having an immediate impact on brands. The pull-back on advertising spend will cut expenses in the short term but will affect a brand’s resilience. How can businesses support their brands and make money in such uncharted waters?
