As South Florida professionals and entrepreneurs continue to face unique challenges brought on by COVID-19, the 4th annual SPARK with Luly B aims to help women SPARK their passion, motivation and much more.
The Department of State (DoS) has selected Sensis to provide comprehensive social media services for its Spanish-language channels.
“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.”
There’s been a great deal of media coverage in the advertising industry of a recent report from the World Federation of Advertisers (WFA) and The Observatory International. With good reason, because in many ways, it doesn’t bode well for external agencies. By Mark Duval – The Duval Partnership
The next phase of the data game is upon us. Winning will require a new playbook.
My mother always told me, ‘ponte las pilas’, as a way to encourage me to chase my dreams. She never doubted me because she knew that everything I needed in order to succeed was available to me; that it was a matter of whether or not I was willing to put in the work. Chasing my dreams was never easy, especially when I felt unwanted. by Jaquelin Bautista
Ralph Paniagua’s Atlantino, the veteran showrunner behind dozens of Latino sports and music festivals, co-produces Calle Ocho Live with its organizers, the Kiwanis Club of Little Havana, a nonprofit dedicated to serving children in the South Florida community. The partnership delivered this majestic event for the consumers and the national brand clients.
A majority of executive women across a range of industries identified having experienced feelings of inadequacy and self-doubt, or imposter syndrome, at certain points in their careers and say they believe it is commonly experienced by women in corporate America, according to a new study released by KPMG LLP, the U.S. audit, tax, and advisory firm.
A study on how the pandemic is affecting the world’s leading brands.
CIVIC (a Seacrest Global Group Company) announced a new cultural insights and strategy venture – CULTIQUE – a boutique offering that crafts bespoke cultural insights for forward-looking businesses.
The experience of the fast movers out of the last recession teaches leaders emerging from this one to take thoughtful actions to balance growth, margins, and optionality.
In the first half of 2020, revenues from Latin music in the U.S. grew 18.6% to $296.1 million at retail value, the fourth consecutive year of double digit percentage growth. Latin music continued to grow its share of overall U.S. music revenues to 5.2%.
In looking at how streaming video consumption has grown this year, Easter Sunday stands out as the peak streaming day that Nielsen has ever measured. From there, especially as stay-at-home orders eased and warmer weather came around, total media usage began to normalize. That doesn’t mean, however, that media consumption today looks like what it did before March, especially when you look at the video streaming space. In fact, Brian Fuhrer, SVP, Product Strategy at Nielsen, says the streaming enablement that took place during the stay-at-home periods was like multiple holiday enablement periods all at once.
Never has trusted news been more important in our society. Over the past year we have seen significant growth in news consumption as we increasingly rely on news to keep us safe, connected, and informed. The IAB study sought to understand the brand impact of advertising in the news.
TIGHT5, a non-profit organization and online community for emerging writers, has launched the first of its online screenwriting competitions, in short-form storytelling, to encourage, enlighten and empower people of color to find and develop their authentic voice.
Cynthia Hudson, senior vice president and managing director of CNN en Español and Hispanic strategy for CNN/U.S., was recognized by the Association of Latino Professionals for America (ALPFA) as one of the “50 Most Powerful Latinas 2020.”
At many US consumer-packaged-goods (CPG) companies business has been turned on its head. Even for companies in categories that experienced rapid growth, the past several months have been dizzying.
Slashed budgets, layoffs, mergers and acquisitions, bankruptcy, social and political turmoil – the pandemic is adding additional pressures to the already fast-moving modern media landscape. Amongst this chaos, brands can struggle to develop advertising with appropriate tone and relevant emotional messaging for their audiences. In an environment of heightened tension, connecting with audiences through advertising that showcases creativity and emotional sensitivity may be more important now, than ever before.
In the last few days, egta, the European Association of TV and Radio Sales Houses, published a comprehensive report into advances in hybrid television audience measurement. I don’t pretend to have read it – it runs to 104 pages and is really a source document outlining the options available – but fortunately I know a man who has assured me it is both comprehensive and useful. By Brian Jacobs / The Cog
This report corroborates the demise of the Total Market approach, a marketing process that short-changed Multicultural & Inclusive Marketing growth, and resetting marketing as we have known it.
