The 2025 U.S. Latino GDP Report represents the 8th vintage of an annual series of reports which document the large and rapidly growing economic contribution of Latinos living in the United States. It is also the 29th full-length report that the Latino GDP team has produced as part of an ambitious research initiative which analyzes … Read more
By Pierre Bouvard Marketing decisions can be difficult during periods of economic uncertainty. Thankfully, there is a treasure trove of marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales. Here are seven best practices for how advertisers can proceed: Ensure share of voice exceeds share of … Read more
By Tom McLoughlin TV advertising is more fragmented than ever, which has increased complexity for advertisers to get the media mix right. Viewers are consuming content across a fragmented ecosystem that spans linear TV, virtual cable, and streaming platforms, each with its own set of challenges and opportunities. To capture audience attention in 2025, advertisers … Read more
Owned media channels have always offered excellent opportunities for public relations (PR) professionals to connect with their audiences. But as traditional advertising costs rise, consumer behaviors change and third-party data access shrinks, your owned media strategy matters more than ever. Let’s explore how you can build an owned media program that drives real business results. … Read more
By Chad Hickey For years, marketers have wrangled with the balance between brand and performance marketing; between building long-term equity and driving immediate conversions. Which one is more important? While long-term customer relationships are critical, it only matters if your brand has the revenue to move forward today. Too often, this industry conversation is framed … Read more
By Flor Leibaschoff – Founder & CCO BeautifulBeast There are 20,000 General Market advertising agencies in the U.S. Today, thanks to Own It, we know only 770 are led by women. Now, let’s talk about an even smaller fraction: How many of these agencies are led by Latinas? As a Latina who has worked in … Read more
By Amit Bhattacharyya For many marketers, launching a new product is an exciting opportunity that sometimes comes with its own unique set of challenges. The goal isn’t just to introduce a new product into the market but help it stand out quickly and effectively in a crowded marketplace. To read more, CLICK HERE. Courtesy of … Read more
By John Santiago – Chief Executive Officer at Sangre Over the past year or so, the advertising and marketing industry has gone through a shift many had seen coming from a mile away. What started as budget tightening quickly turned into something deeper. By now, we all know the headlines – thousands of job cuts, … Read more
The public relations industry is undergoing a seismic shift, driven by artificial intelligence, hybrid work, a changing media landscape, and deepening political divides. Across four generations — Gen Z to Baby Boomers — PR professionals are navigating these transformations, each with unique perspectives on where the industry is headed. A new study from USC Annenberg’s … Read more
By Aldo Quevedo – CEO, BeautifulBeast It’s not a stretch to say that the sound of summer in the U.S. has a distinct beat, and more often than not, it’s bilingual. From Bad Bunny and Karol G dominating the charts to backyard parties thumping with cumbias and reggaetón, music isn’t just background noise for U.S. … Read more
By John Ruvolo There’s so much justifiable teeth-gnashing in our industry these days. Whether it’s programmatic campaigns landing on fraudulent or MFA (made for advertising) sites, similar campaigns delivering impressions on wildly objectional sites, as the Adalytics study just revealed, or verification companies somehow being unable to police these campaigns, despite sucking so much revenue … Read more
By Ben Horowitz Recently, Eric Schmidt stepped down as CEO of Google and founder Larry Page took over. Much of the news coverage focused on Page’s ability to be the “face of Google” as Page is far more shy and introverted than the gregarious and articulate Schmidt. While an interesting issue, this analysis misses the … Read more
A fundamental concept in marketing effectiveness and media planning Welcome to The Wheelhouse, where we discuss critical topics for marketers who want to maximise advertising effectiveness. In this edition, Tom Loughnan, Director of Analytics, explores one of the most fundamental – yet often misunderstood – concepts in media planning: diminishing returns. Tom unpacks why understanding … Read more
By Dan Larkman Measuring ad effectiveness is both more critical and more complicated than ever. Advertisers are expected to prove the value of their media spend across multiple channels while navigating a complex ecosystem that is increasingly privacy-conscious and fragmented. Gone are the days when simple tracking through cookies or last-click attribution could provide basic … Read more
Vme Kids, the 24-hour Spanish-language children’s network dedicated to providing educational and entertaining content for preschool and early elementary audiences, is excited to announce the premiere of StoryZoo Aventuras – Los Instrumentos, a delightful new animated series from the internationally recognized children’s brand, StoryZoo. Produced in collaboration with the renowned London Symphony Orchestra, StoryZoo Aventuras … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Ain’t the first time I rant about this. The multiple advantages of grandparents, parents and children living under the same roof. Given our current 80+ year life expectancy, add some children’s children to the equation too. The share of the U.S. population calling a multigenerational household home … Read more
Telemundo’s afternoon entertainment shows, En Casa con Telemundo, La Mesa Caliente, and Al Rojo Vivo drove the network to the #1 spot in Spanish-language television on weekday afternoons. In the first quarter of 2025, the network’s entertainment shows in the 1pm-5pm timeslot delivered an average of 542,000 total viewers and 126,000 adults 18-49, outperforming Univision … Read more
People still want the TV and movie experience offered by traditional studios, but social platforms are becoming competitive for their entertainment time—and even more competitive for the business models that studios have relied on. Social video platforms offer a seemingly endless variety of free content, algorithmically optimized for engagement and advertising. They wield advanced ad … Read more
Latino Media Network (LMN) proudly announces the launch of KYWW Puro Tejano 1530 AM, a new Tejano music radio station serving the Rio Grande Valley, from South Padre Island to Starr County. This new addition to LMN’s growing network marks a significant step in delivering culturally resonant, locally-focused content to the region’s vibrant Latino community. … Read more
The Hispanic Marketing Council (HMC) announced the winners of the 2025 HMC Strategic Excellence Awards at its annual summit in New York City. BeautifulBeast was awarded Grand Prix for the “Amor with no BS” campaign promoting Match Group’s Chispa app. The campaign also earned them two Golds in Creative Ingenuity and Shopper and Experiential Marketing. … Read more
