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Record Latino Voter Engagement and Shifting Political Sentiments Highlighted in Final Week of the Nation’s Only Weekly Latino Voter Poll [REPORT]

Entravision, AltaMed, and BSP Research have unveiled Week 8 findings from the 2024 National Latino Voter Tracking Poll, showcasing record engagement and significant insights into Latino voters’ perspectives as Election Day approaches. With 84% of registered Latino voters already casting their ballots or expressing near certainty to vote, the poll highlights unprecedented enthusiasm, as early … Read more

Decoding the Complex Latino Vote in the 2024 Election [INSIGHT]

By Gabriela Alcantara-Diaz – Founder, President of SEMILLA Multicultural, Inc. It’s clear that the Hispanic vote is far from a monolithic force. Instead, it reflects a complex landscape where affluence, social status, and ideology converge, shaping distinct partisan trends across multi-ethnic and socioeconomically diverse Latino communities. Today’s Latino voter is increasingly informed by unique experiences … Read more

Team Global vs Team Local

By Gonzalo López Martí – Creative Director https://www.LopezMartiMiami.com/ A few days back I elaborated on a service we provide in the ad biz called “transcreation”. When simply translating an ad campaign is not enough or not advisable. Sometimes the need presents itself to culturally localize a campaign because it was created with strategic insights &/or … Read more

How Much Longer Can The Agency/Client Model Survive?

By Shelly Palmer “The agency model is broken.” This refrain is so worn out it’s a cliché. Yet, despite its obvious flaws, the model has survived for decades. Here’s how it works: agencies base their fees on the number of “Full-Time Equivalents” (FTEs) assigned to a client—essentially, headcount. In theory, more complex projects require more … Read more

The Coca-Cola Company relaunches Barrilitos in California & Texas

The Coca-Cola Company announced the regional relaunch of Barrilitos, a Mexican soft drink brand with a rich legacy dating back to 1938. A new addition to Coca-Cola’s imports portfolio, Barrilitos hails from Monterrey, México, and is poised to make waves in California. With its nostalgic appeal, vibrant flavors, and premium quality, this authentic soft drink … Read more

Canela.TV expands presence with New FAST Channels on Samsung TV Plus in the U.S. and Mexico

Canela Media announced its continued expansion on Samsung TV Plus, recently launching multiple FAST channels in both the U.S. and Mexico, offering top-tier Spanish-language and international content to a broader audience. In addition to the previously available Canela.TV channel, viewers can now enjoy the finest selection of Spanish-language content including Canela Originals on Samsung TV … Read more

HRN Hispanic Radio Network responds to Advertisers creates “The Influencer Radio Network”

Hispanic Radio Network (HRN), has created The Influencer Network to help advertisers connect with Hispanic communities across the US. The Influencer Network leverages the growing impact of HRN’s syndicated personalities on their radio listeners and social media followers. “Radio personalities are the original influencers” says Clark Logan, President of HRN. “Fernando Fiore (aka Mr. Soccer), … Read more

Urban One enters Ohio & Indiana markets with Spanish Language Radio Stations

Urban One Inc. announced a Local Management Agreement (LMA) with La Mega Media, Inc., and Lazo Media LLC, taking a significant step to expand Spanish-language programming across its Ohio markets and into Indianapolis. Effective November 1, 2024, Urban One will own and/or operate stations under the La Mega brand in Cleveland, Columbus, Cincinnati, and Indianapolis. … Read more

Part II: Hispanics’ CPG Shopping Trends – Impact and Opportunities for Retail Activation [REPORT]

14% of U.S. households are Hispanic households, and these consumers are more likely to shop in-store than online. This report, Part II in a two-part series, focuses on U.S. Hispanic retail engagement. It also explores the importance of understanding cultural references and opportunities to activate these valuable shoppers around specific holidays. Highlights: Hispanic households tend … Read more

Part I: Hispanic Consumers Drive 16% of Total US CPG Growth [REPORT]

Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop. In two new reports, Part I: Meet the U.S. Hispanic CPG Consumer and Part II: Hispanics’ CPG Shopping … Read more

The Challenge of Attention  [REPORT]

Attention is important, so how do we measure it? For more than ten years now, the sheer scale and volume of media available to advertisers has been proliferating. Digital technologies and platforms mean that consumer choice about how, where, and when they consume media content has exploded and so fragmented. It is no longer possible … Read more

After Transforming Advertising, AI Is Coming for Marketing

By Alec Haase Over the past decade, artificial intelligence (AI) has revolutionized the way advertisers manage advertising campaigns. Platforms like Meta and Google have deeply integrated AI into their systems, automating the once-tedious processes of ad targeting, creative testing, and bid optimization. This transformation has enabled advertisers to scale campaigns with minimal manual input, maximizing … Read more

The cost of Housing in America

By Lauryn DempseyLauryn Dempsey • 3rd+ • 3rd+ Real Estate Insights from the Front Line of the U.S. Economy | Denver Metro Realtor | U.S. Navy VeteranReal Estate Insights from the Front Line of the U.S. Economy | Denver Metro Realtor | U.S. Navy Veteran Over the past week, I’ve heard the same thing from … Read more

Kei Out, Santaella Upped As Rodriguez Becomes Interim MediaCo CEO

By Adam Jacobson The publicly traded company that controls Estrella Media‘s radio and TV properties and is the owner of WQHT “Hot 97” and WBLS in New York has a new Chief Operating Officer as Albert Rodriguez has assumed interim Chief Executive Officer duties, a SEC filing reveals. Chief Legal Officer Andrew Carrington confirmed to … Read more

How Brands Reignited the Olympics Advertising Competition for LA 2028

By Brett House The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before. To read … Read more

Entravision Audio Network to represent Estrella MediaCo’s Don Cheto Radio Network’s Advertising Inventory

Entravision announced its new partnership with Estrella MediaCo, one of the leading multiplatform Spanish-language media companies in the United States, and its nationally syndicated Don Cheto Radio Network. As part of the advertising sales partnership, Entravision’s Audio Network division will represent network ad inventory of the leading syndicated radio show, “Don Cheto Al Aire,” through … Read more

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