Most Americans Say There Is Too Much Economic Inequality in the U.S., but Fewer Than Half Call it a Top Priority [REPORT]
With about a month to go before the first caucuses and primaries, the issue of economic inequality and how to tackle it remains a focal point in the race for the Democratic presidential nomination, and it will likely continue to be a central issue in the general election. About six-in-ten U.S. adults say there’s too much economic inequality in the country these days, and among that group, most say addressing it requires significant changes to the country’s economic system, according to a new Pew Research Center survey.
From tech titans such as Facebook and Uber to traditional stalwarts such as Boeing and PG&E, many brands took a beating over recent months and will be limping into the new year. For them, the New Year’s resolution is clear and immediate: fix brand dings and dents.
Have advertisers (and their creative agencies) run out of ideas for improving their relationships?
In our 2020 Media Trends & Predictions, one of the 12 trends we have identified is that influencer marketing needs to grow up. It’s currently going through its challenging teen phase. Fake followers, unconvincing endorsements, lack of transparency about whether it’s an #ad or a #gifted product, are all cause for concern. But rather than slamming the door shut on the mess, we need to gently coax it into understanding the opportunities. by Jane Ostler Global Head of Media, Insights – Kantar
alma announced that Marriott International has appointed them as its social media agency of record for the Caribbean and Latin American region (CALA) following a competitive pitch.
It seems like only yesterday that we (Hispanic marketers) were anxiously awaiting the findings from the 2010 census. We were confident that the numbers would reveal the strength of the marketplace and that brands would begin investing against this consumer. In a way, it did, but not to our expectations. By Maria Amor
Move over, “diversity.” Make room, “inclusion.”
Have you felt that everyone around you is getting angrier and that the news is getting worse? Caroline McCarthy says you can blame the advertising industry. Learn more about how advertising is fueling the battle for our attention and feeding the current dysfunction in media.
Happy holidays! I hope everyone’s doing great and gearing up for an amazing 2020. I for one can’t wait to dive head first into a new decade given all of the excitement and momentum surrounding our industry. 2020 is a Census year, and Latinx in the U.S. are projected to exceed 62 million people, or approximately 20% of the total population in America (+23% vs. the 2010). But you probably already knew that, right? By David David A. Chitel – CEO & Founder / NGL Collective
Prisa Brand Solutions announced the appointment of Robert Ruvalcaba, as Vice President of Sales, based in California, to work on the company’s sales strategy and business development in the United States.
Chinese general and military strategist Sun Tzu once said “When you know both yourself as well as your competition, you are never in danger. To know yourself and not others gives you half a chance of winning.” I think you’d be hard pressed to find a marketer or insights professional in the consumer packaged goods/retail industry who disagrees with the basic premise of this statement. That’s primarily because a foundational goal of most research is to understand the strength of our business position in a competitive context. And to assess our businesses against others, we calculate the strength of our brand affinity, measure our retail sales, and qualify our potential innovations via concept testing with normative benchmarks that predict performance in a competitive environment.
Drops in natural increase and net international migration have resulted in a gradual slowdown of the nation’s population growth this decade, according to U.S. Census Bureau population estimates.
By Gonzalo López Martí – Creative director, etc. / lmmiami.com
Lotus Communications announced that national ad sales representation for its entire group of Spanish Language radio stations will be handled exclusively by Gen Media Partners (GMP). The deal includes top-rated Lotus stations, such as KWID, Las Vegas; KVMX, Sacramento; KCMT and KTKT, Tucson; KIWI and KPSL, Bakersfield; KLBN and KHIT, Fresno, as well as the legendary Los Angeles Spanish Language sports station KWKW and its sister oldies music station KFWB.
The U.S. Census Bureau launched its first set of advertisements for the 2020 Census in Alaska this week, about one month ahead of the kick off to the 2020 Census in remote Alaska in January 2020. The advertisements will inform those living in approximately 220 Alaska Native villages that a census taker will soon visit their home to count them in the 2020 Census. For the rest of Alaska, and the rest of the country, the 2020 Census begins in mid-March.
With all of the uncertainty and change in our world, people can be forgiven for thinking most of the “news” is bad. And in truth, we Americans are angst ridden with multiple studies showing that we are more lonely, depressed, and generally exhausted (Substance Abuse and Mental Health Services Administration).
New words stick when they come from below, and respond to a real need.
This year we are pleased to announce that companies in the Russell 3000 Index sprinted across our namesake goal of 20% board seats held by women, adding women to their boards in steady and impressive measure. More women have been added to boards this year than ever before, reflecting the efforts of institutional investors, shareholders, stakeholders and our own public awareness and research campaign.
