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ACCIDENTE DE DOS PATAS – State Farm

Like a good neighbor, State Farm is there when things don’t go as planned, and when this happens nothing better describes the feelings of U.S Hispanics than the lyrics of the popular song “Rata de dos patas” by Paquita la del barrio. State Farm is there for you, even when those “two-legged accidents” happen, just like the song.

Break Through the “It’s Just Not Worth It” Moment to Keep Women Engaged

You’re sitting in a meeting and your ideas are going unheard. You’re just as qualified as your colleagues, but you’re feeling undervalued. On top of that, you’re trying to balance work commitments, a sick child at home, helping your elderly parent, keeping up with your children’s schedules—the list goes on. And as you sit in that meeting, you think “What’s the point? Is this all really worth it? I’m fighting to push my career ahead and feeling stressed out. It’s just not worth it.” The good news is that women are no longer alone. Companies and brands are starting to get it—and starting to understand that they can help.

Imitate, hyperventilate, apologize, repeat

By Gonzalo López Martí    Creative director, etc. / lmmiami.com/

  • Imitation is the best form of flattery.
  • It seems to be a great form of strategy too.
  • Why innovate when you can simply mimic your competitors and stunt their growth?

The Latino Board Tracker [TOOL]

The Latino Corporate Directors Association (LCDA) launched The Latino Board Tracker, the only publicly available resource that tracks the number of Latino/as on Fortune 1000 company boards.

Brand Disruption Study 2020: Direct Brands Go Mainstream [REPORT]

Why is this happening?  Because the new direct-to-consumer business model is based on the concept that its entire supply chain is increasingly available “as a service.”  Every aspect can be rented/leased. The result? Greater brand agility, more innovation by publishers, and more engaging, personalized consumer experiences—online and off—with “emerging tech” elevating the digital shopping experiences.  In fact, digital data output will triple from 2019 – 2025, powering demand for and availability of personalized services, products, content, and marketing.

Publicis Exec Lisa Torres On Battling Cancer And Breaking Into The Ad Industry

As President of Publicis Media’s Cultural Quotient, the New York native oversees a crew of 140 multicultural experts—collectively the top-ranked spender in culturally targeted campaigns in the US. The latest AdAge Hispanic Fact Pack estimates her team’s total revenue for US Latinx media activities alone—not including African American, Asian American and LGBTQ—at over $71 million.  By Court Stroud

Podcast Content is Growing Audio Engagement

Unlike the fixed amount of time in a given day, our media diets still have room to grow. In fact, as new media options like streaming and podcasts mature, U.S. consumers are opting to add them to their daily routines instead of simply replacing the traditional fare. And when it comes to audio, podcast listeners actually listen to more broadcast radio than people who don’t listen to podcasts at all.

Exploring the Impact of Individualistic and Collectivist Cultures on Consumer Marketing [PODCAST]

This podcast delves into the significance of Latin X, underserved yet influential consumers within the Hispanic market who drive significant revenue and advocacy for brands. We explore key differences in individualistic and collectivist cultures, how Hispanic immigrants adapt to the American ethos, and what it all means to marketers trying to touch today’s new mainstream: multicultural consumers.

2020 Global Consumer Sentiment Survey: A tale of two segments [REPORT]

More and more people feel good both about their current financial situation and about the future, especially in fast-growing economies. At the same time, a growing minority of middle- and lower-income households is struggling to make ends meet. The latest wave of McKinsey’s global consumer sentiment surveys, conducted in September 2019 in 19 countries, explores the impact of these developments on shopper behavior in a wide range of categories, including food, beverages, personal care, and household products

Brands and Agencies Should Celebrate Pitches Less and Relationships More

What a strange business we’re in. On the one hand, we talk a lot about the need for consistency in relationships — about the need to truly understand the client’s business and the importance of our work being acknowledged and respected in the advertiser’s boardroom. And on the other, we celebrate pitches as if we were involved in a sporting event.

GALLEGOS United adds Schneider As Group Account Director & Peterhansen As Director Of Social Engagement & Content

GALLEGOS United, part of communications group UNITED COLLECTIVE, has appointed two new senior team members, following a string of new business wins, as the agency continues to propel its clients’ business growth. Brenda Schneider, who joins the agency as Group Account Director and Becky Peterhansen, who starts in the newly created position of Director of Social Engagement and Content, bring expertise for the agency to continue reaching its clients’ audiences in engaging ways with strategic creative and marketing solutions.

Behind Univision’s New Majority Owners

By Adam Jacobson

Until today, Eric Zinterhofer, the founding partner of Searchlight Capital Partners, was likely as unknown as the global private investment firm he leads.  As far as Wade Davis goes, he’s an individual who has some level of name recognition in the TV industry.  Now, Zinterhofer and Davis are both poised to take on a much greater profile in the media world, thanks to their deal to acquire the stake in Univision Communications not owned by Grupo Televisa.  By Adam Jacobson

Why Media Measurement Must Change

As marketing becomes increasingly fragmented and complex, and as consumer demands and regulation around data privacy change, it’s becoming clear that measurement needs to change as well.

2020 Political Ad Spend: Updated Projections – Hispanic?

Thanks to billionaire Michael Bloomberg, television ad spending in the 2020 presidential contest has spiked to unprecedented levels. Well over half a billion dollars ($626 million) has been spent so far, with Bloomberg splashing out more half the total ($333 million), and fellow billionaire Tom Steyer dropping another $157 million. Taken altogether, the Democrats have spent 96 percent of the total to date—with President Donald Trump’s essentially uncontested primary campaign spending a comparatively paltry $18 million dollars (and an outside group supporting his re-election kicking in an additional $4 million). In comparison, even with competitive contests in both parties, only $269 million (through 2/15/2016) had been spent at this point in 2016.

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