Three-time Emmy Award-winning TV journalist María Celeste Arrarás and Cynthia Hudson, Senior VP and Managing Director of CNN en Español and Hispanic Strategy at CNN/US, will be honored with lifetime achievement awards Thursday at the 15th Anniversary Gala of Florida State University’s Center for Hispanic Marketing Communication.
In the early morning hours of Tuesday, Feb. 25, the rumors became reality: The 64% ownership in Univision not held by Mexico’s Grupo Televisa has been snagged by a pair of investment firms in an arrangement that will see the exit of CEO Vince Sadusky. Of the three parties said to be bidders for Univision by The Wall Street Journal some eight weeks ago, one has emerged victorious. That would the offer put forward by Wade Davis, a former Viacom CFO. Davis’ bid was perhaps the most intriguing, as Davis would unseat Sadusky as Univision’s chief executive. By Adam Jacobson – Radio + TV Business Reports
Univision Holdings, Inc., Searchlight Capital Partners, LP (“Searchlight”) and ForgeLight LLC (“ForgeLight”), an operating and investment company focused on the media and consumer technology sectors, announced a definitive agreement in which Searchlight and ForgeLight will acquire a majority ownership interest in Univision from all stockholders of Univision other than Grupo Televisa, S.A.B. (“Televisa”). Terms of the transaction were not disclosed.
It’s time to break repetitive cycles of lackluster innovation management. Companies are spending excessive amounts of capital supporting weak products, and it’s clear that consumer packaged goods (CPG) companies need better insight into what successful innovations look like before thinking about supporting them with millions in marketing support. Realistic expectations and effective evaluation are keys to this process. Companies must acknowledge that not every innovation is going to be their biggest bet, and that it’s often not worthwhile to borrow resources from elsewhere simply to support what’s new. Wouldn’t you rather put your dollars toward more meaningful innovations?
Countries, sectors, and CEOs face an increasingly complex world characterized by the diffusion of new digital technologies, affecting productivity performance while causing disruption. In this world, the rewards for success—and the penalties for failure—are ever greater.
[[{“fid”:”42145″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false},”type”:”media”,”field_deltas”:{“1”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false}},”link_text”:null,”attributes”:{“height”:220,”width”:220,”style”:”height: 125px; width: 125px; float: left;”,”class”:”media-element file-default”,”data-delta”:”1″}}]]Estrella Media, Inc. and the Los Angeles Football Club (LAFC) announced that Estrella Media will be the Club’s Official Spanish Broadcast TV Partner for the 2020 season in the Greater Los Angeles market. The agreement provides EstrellaTV 62 with exclusive rights to all locally broadcast LAFC regular season matches.
The brainchild of executive editor, content development director and red-carpet personality, Peter Botello, espacio.live announces its launch, as a new entertainment media property targeted to a powerful but underserved market: the Hispanic millennial and Gen Z entertainment audiences driving growth in this country. espacio.live is the ‘space’ that speaks in-culture and not just simply in-language
By Gonzalo López Martí Creative director, etc. / lmmiami.com/
The promise of 5G has captured the attention of business leaders, policy makers, and the media. But how much of that promise is likely to be realized anytime soon?
Marketers have probably heard the phrase “own your data.” The natural tendency is to think this applies only to the stream of media, audience, conversion, and sales data coursing through the advertising fire hose. But marketers navigating the modern marketing landscape must also take ownership of the data behind all their brand creative.
Today’s successful brands know collecting data is integral to both understanding the needs of their customers and delivering the relevant experiences they’ve come to expect. In an era where consumers are increasingly looking to brands for greater transparency and control over their personal information, how can businesses continue to deliver?
Nearly all of the public companies subject to California’s first-in-the-nation board gender diversity mandate met the requirements by the December 31, according to a new report that looks at the law’s early impact.
Intention to participate is high overall, but there is somewhat less enthusiasm among some groups the Census Bureau has found difficult to count in the past. These include black adults, Hispanic adults, younger people, and those with less education. There also are partisan differences in who intends to respond.
HispanicAd in association with the Culture Marketing Council are proud to announce the 2020 HispanicAd Culture Account Planning Excellence Awards competition. For over a decade we have been honoring the best account planning work in our Industry.
Education is often touted as the great equalizer that enables minorities from lower-income backgrounds to compete for a piece of the American Dream. Anecdotal accounts of Black or Hispanic children, from marginalized communities, “pulling themselves up by their bootstraps” and achieving great success find their way into impassioned speeches from teachers to preachers, politicians to business leaders.
In this special episode of the Database podcast, recorded during CES 2020, we sat down with Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Agency Sales Director, Google. We asked both women to share how they’ve navigated gender inequality in their own careers and how they’re helping to pave the way for other women, particularly in the technology space.
Goya Foods introduces Goya Cabana at the Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One (SOBEWFF®). Marking its ninth year in the festival, Goya will bring stylish beach vibes, the culinary talents of Executive Chef Fernando Desa, a stellar lineup of top chefs, extraordinary Latin fusion dishes, and selfie-worthy installations to the festival events.
The homeownership rate among Hispanics increased for the fifth consecutive year in 2019 as Hispanics continue to be the primary driver of growth in the nation’s housing market, according to recently released data from the U.S. Census Bureau and an upcoming report from the National Association of Hispanic Real Estate Professionals® (NAHREP®).
There are many reasons to care about gender issues in the media and entertainment industry—not the least of which is the importance of moving beyond traditional stereotypes and having diverse storytellers share their unique perspectives in film, television, and other forms of print and broadcast media. Women are among the largest consumers of film and television, so they represent a key demographic for this industry and the advertisers that support it.
Audio is fundamentally different from video in a number of ways, and business models need to reflect them. And as streaming becomes ubiquitous, it’s important for audio providers to embrace the fact that consumers are more apt to gravitate toward free options. After all, that’s where the advertising opportunities are.
