What Would Ad Industry Do If It Heard 22% Of Nielsen’s TV Panel Were Bots?
What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not real people?
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Projects U.S. and World Populations on New Year’s Day
As the nation prepares to ring in the new year, the U.S. Census Bureau projects the U.S. population will be 330,222,422 on Jan. 1, 2020. This represents an increase of 1,991,085, or 0.61%, from New Year’s Day 2019. Since Census Day (April 1) 2010, the population has grown by 21,476,884 or 6.96%.
2019 CMC Hispanic Market Guide [DIRECTORY & FACTS]
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market, is now available to download.
2019 Hispanic TV Upfront Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic TV Upront Report for our readers.
Hispanic Market Overview 2019 [REPORT] – DOWNLOAD for FREE
U.S. Multicultural Media Revenues to Grow 6.3% to $28.72 billion in 2020, as Expanding Hispanic, African & Asian American Markets Fuel Fastest Growth In 8 Years
U.S. multicultural media revenues generated from advertising and marketing aimed at Hispanic, African and Asian Americans are projected to grow at an accelerated 6.3% to $28.72 billion in 2020, representing the fastest growth of this burgeoning market in eight years, according to new research from PQ Media. Key growth drivers are expected to be incremental shifts of ad and marketing dollars to multicultural media by savvy brands, as well as record media spending related to the U.S. presidential election and the Summer Olympics in Japan, according to PQ Media’s U.S. Multicultural Media Forecast 2019.
Tops of 2019: Television [HISPANIC]
As another decade of television becomes part of history, the definition of “TV” has never been so hard to pin down, and that’s something we’ll continue to see in the years ahead. In the chase for eyeballs, however, one thing, and one thing alone, will win the TV audience: good content. And content producers across the video spectrum—traditional broadcast, cable, streaming—have responded by focusing more time, effort and money on the development of what they believe will attract audiences.
Tops of 2019: Radio
Amid the flurry of media headlines about the growing depth of the video streaming market, it’s easy for our other media options to get lost in the fanfare. Yet as the streaming wars heat up, it’s important to be mindful of just how much time consumers are spending with different media options.
Taking Stock of Retailers’ Holiday Marketing Strategies
With Christmas less than a week away, retailers are getting ready to close the books on a solid holiday season. Several factors at play could affect the final results.
Teen Girls: Emerging into Their Own Today to Blaze the Future Tomorrow
Throughout the last 30 years, teen girls have grown up watching adults play high school students in films and on TV. But the tide is turning, and teen girls are seeing a more authentic depiction of themselves on their screens. Indeed, the rise of teen artists like Billie Eilish and Hunter Schafer is challenging traditional norms of what it means to be a teen girl in America. Along those same lines, teen activists such as Greta Thunberg and Emma González are leading social change and inspiring this younger generation to make a difference in the world as activists.
LATiNAS – December 2019 Episode
On this episode of LATiNAS — host Tinabeth Piña sits down with Natalia Ortiz from the Center for Racial Justice in Education. Marlene Peralta meets Danielle Levine, CEO & Co-Founder of Spiritú – the seasonal box of beauty and lifestyle products. Judith Escalona meets the Latinas behind the Smithsonian Institution and Elena Romero gets the 411 from Dr. Mariely Fernandez about kids, exercise an obesity!
American Adults Cite Work-Related Issues as Top Reason for Stopping Out of College [REPORT]
A new report released by Lumina Foundation, Strada Education Network and Gallup finds that American adults without college degrees were most likely to withdraw from school because of their challenges in balancing the demands of school, employment and other responsibilities. These same barriers persist as the impediments to returning to school. Importantly, only 19% of these adults report they are no longer interested or don’t need to complete their education.
Is 2020 Going to Be the Start of a New Hiring Trend?
According to The Creative Group’s latest State of Creative Hiring data, 67 percent of advertising and marketing managers anticipate expanding their team in the first half of 2020, with web and mobile development being its top area for hiring. In addition, 69 percent of employers plan to increase the number of freelancers they use.
24/7 Turkish Series Dedicated Channel to Make Waves in the U.S. Hispanic Market
THEMA America, a Canal+ group company, launched Kanal D Drama, a global network born from a strategic alliance between THEMA and Kanal D International, the leading exporter of Turkish dramas worldwide.
Diversity in Marketing: A Decade in Review
When we reflect back to 2010 the world looked very different from what it does today, almost ten years later. We have seen more technological and cultural shifts in this decade than any that came before. The world seemed to move so fast around us, and diversity quickly became the buzzword of the decade. Let’s take a look at how diverse voices found their way into the spotlight in 2010 and how these same voices are going to continue to catapult us into the new decade of diversity, inclusion, and equity.
John Gallegos’ Beer
Founded at the crossroads of cultures, SouthNorte Beer Co. revealed that it has secured new investment to drive company growth led by advertising executive and founding partner, John Gallegos, who has increased his investment in the brand to further accelerate the company’s marketing efforts, expansion into new territories and exploration of new partners throughout the country. This influx of funding positions Gallegos as the majority owner of SouthNorte, with Coronado Brewing Company offering continued operational support with a minority stake in the company.
The ‘Digital Paradox’ Facing the Media Industry in 2020
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continues to grow; technology innovations will also enable a renaissance in real-world engagement. According to Kantar’s global 2020 Media Trends & Predictions report marketers and media owners will be challenged to develop the skills, engagement models and measurement capabilities to meaningfully engage consumers in the crowded media landscape.
Why Advertisers Are Underspending On Hispanic Market
Hispanic ad dollars are only 6% of the total U.S. ad spend, yet Hispanics comprise over 19% of the total population. This represents a significant discrepancy and a missed opportunity for brands and marketers. by Karla Fernandez Parker
The 50 Best U.S. Cities for Starting a Business in 2020
We have the key to the city–or 50 cities, to be exact. For the 2020 Surge Cities index, Inc. and innovation policy company Startup Genome analyzed troves of data on seven essential indicators–such as early-stage funding and job creation–to determine the 50 best areas for startup growth. In the following dispatches, you’ll find a road map for turning forgotten ZIP codes into boomtowns–or simply for answering the age-old question: Where should you go next? From Charleston to Chattanooga, the answers may surprise you.
WAPA América back on DISH Network
Hemisphere Media Group Reaches Multi-Year Distribution Agreement with DISH Network to restore Puerto Rico’s highest-rated broadcast network WAPA Televisión, WAPA Deportes, and WAPA América, to its service.
