Four weeks ago when most America when into lockdown, marketers worried about the future of their marketing to mom campaigns. What they soon discovered however was that homebound moms searching for products, educational tools and entertainment created opportunities for sales growth. [A great blueprint for the US Hispanic advertising, marketing, media, public relatins and research Industry]
“Price is what you pay. Value is what you get.” It’s one of Warren Buffet’s most famous quotes. And it goes to the heart of the calculation of return on investment (ROI), which, of course, is at the core of marketing success. Brand storytelling with sight, sound, and motion comes with a growing price. Video production costs run the gamut from very low (user-generated content) to very high (multiday shooting, with expensive talent). To bolster and exceed their ROI goals, marketers need systems and processes that enable their teams and partners to leverage produced assets without friction or slowdowns.
For many, COVID-19 has radically changed the topography of a typical workday.
As a result of the pandemic, B2B marketers are rushing to convert their in-person events into live virtual experiences
When working women have children, they experience a permanent setback in their likelihood of working and a big but temporary drop in earnings.
LERMA/ announced that the American Advertising Federation (AAF) Dallas has chosen Salma Gottfried as one of the 2020 Shining Stars in Advertising and Marketing. Gottfried is the principal of Brand Management at LERMA/, a Dallas-based next-generation communications agency dedicated to creating disruptive and impactful content for multicultural America.
For my last series of articles, I decided to focus on us, women, and how we interact in the workplace. My intention with this series is to dive deep into the dynamics that have made women successful – and not successful— in working together with different types of women. By Roxana Lissa
Chef Merito hired Sensis to drive brand awareness, product trials, and in-store sales among the growing Hispanic market in California.
Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have remained open during the pandemic — with many looking to adopt effective, fresh marketing and advertising strategies, according to a recent study by Viamedia.
It wasn’t too long ago that developing and launching a truly breakthrough product was largely dependent on a company’s size and brand stature. Yes, there were exceptions, but they were just that—exceptions. Today, amid widespread information access and connectivity, the scales have tipped, and while massive scale and big budgets remain valuable in launching breakthrough innovations, they’re not necessarily essential.
In this third study of advertising Buyers, IAB focuses on Upfronts/NewFronts spend, plus the impact of COVID on total advertising spend for the 2nd half of the year.
The Covid-19-induced shift toward digital tools and interaction channels has helped dispel four key myths about B2B selling.
The Los Angeles Chargers and Estrella Media today announced a multi-year broadcast partnership that will make EstrellaTV 62 Los Angeles (KRCA) and Que Buena 105.5/94.3 FM (KBUE) the Official Spanish Language Preseason Television and Radio Home of the Los Angeles Chargers as well as a year-round media partner.
Telemundo announced the production of La Suerte de Loli (Loli’s Luck), starring renowned Mexican actress Silvia Navarro as Loli, in her debut appearance on the Hispanic network.
Radio provides consumers with a reassuring presence in challenging times
According to a 700 media and advertising professionals conducted just prior to Covid-19 and Black Lives Matter activism, 43% of Black, Hispanic/Latino and Asian professionals in the advertising and media business agreed that the industry is doing its best to advance diversity, equality and inclusion. By comparison, 60% of Caucasian professionals in our community agreed. Only 12% of white people in the ad/media business believed current efforts are insufficient vs. 35% of Blacks, 31% of Hispanics/Latinos and 21% of Asians. The remaining group offered no opinion.
Multicultural Excellence Award winners showcase insight and learning from the brands taking the strategic steps to ensure their engagement with multicultural consumer segments is relevant, creative and compelling.
The Return Of Premier League to Telemundo Deportes is Highlighted by a Special Celebration Of Andres Cantor’s 20th Anniversary With The Company Featuring Special Segments, Celebratory Messages And Clips That Highlight Memorable Moments of His Career
English Premier League returns after the season stoppage forced by COVID-19, and UNANIMO Deportes, the official Spanish radio of the Premier League in the United States, will bring all the action and excitement to fans. The first event to be broadcast by UNANIMO Deportes Radio will be Manchester City vs. Arsenal, on Wednesday, June 17th, with coverage beginning at 2:45 PM ET.
Media owners’ advertising revenues will decrease by $42 billion in 2020, from $582 billion to $540 billion, as advertising spending shrinks due to the severe economic recession triggered by the COVID-19 pandemic, as GDP is expected to contract between -5% and -12% across the world’s largest markets. Global advertising revenues will decrease by an estimated -7%, as the heavy, double-digit decline of linear ad sales (linear TV, print, linear radio, OOH, cinema), -16% to $238 billion, will be mitigated by the stability of digital formats: +1% to $302 billion.
