Data released by the U.S. Census Bureau showed modest month-over-month retail sales growth in February amid consumer worries over inflation and Washington policy decisions, National Retail Federation Chief Economist Jack Kleinhenz said. “Lower-than-expected consumer spending in the first couple of months of the year likely reflected payback for very strong spending in the fourth quarter … Read more
How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the spotlight are easier to notice than those sharing the stage with dozens of their competitors. Advertising is … Read more
By: Cathy Le and George M. Hayward Fifty or 1.6% of the United States’ 3,144 counties had at least one million people on July 1, 2024, more than double the number (23) in 1970. According to the U.S. Census Bureau’s county-level population estimates, which date back to 1970, only 54 counties have ever crossed the … Read more
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis focuses on what advertisers care about – ad-supported audio. Here are five key findings from the Q4 2024 … Read more
By Joost Nennie Scaling a digital agency is both an exciting opportunity and a complex challenge. As demand grows, agency leaders must decide when and how to expand while maintaining efficiency, profitability, and service quality. The key question is: Should you hire in-house talent, outsource to specialized partners, or invest in automation? Each approach has … Read more
By Elena French Adapt or become irrelevant. That’s the harsh reality facing today’s CMOs. In a marketplace defined by rapid technological shifts, evolving customer expectations, and relentless competition, marketing leaders are no longer just responsible for brand awareness — they’re accountable for driving growth, building trust, and transforming their organizations from the inside out. To … Read more
When is the right time in life to get married or have a child? What is the best age to buy a home? Is there an ideal age for retirement? We asked adults in 18 mostly middle-income countries what they think is the best age to reach these life milestones. Overall, there is a lot … Read more
Telemundo’s Rumbo al Mundial series continues with exclusive coverage of Brazil’s home matches in the FIFA World Cup 2026 qualifiers with an enhanced lineup of commentators. The action kicks off LIVE on Thursday, Mar. 20, at 8 p.m. ET with a pregame show on Universo, followed by Brazil vs. Colombia at 8:30 p.m. ET on … Read more
At Fazer, we like to think of ourselves as “cheerful contrarians.” That is, we have a healthy disdain for the marketing status quo. But we’re not simply contrary or negative. If you want to say “no” at Fazer, you need to provide a better alternative. So here we go. Fazer is a brand strategy firm. … Read more
As marketers, we are all too familiar with the challenge of communicating in an over-saturated marketplace. It’s like trying to have a conversation in a crowded room—you need to know exactly who you are talking to and how to get their attention. To cut through the noise, marketers need to embrace hyper-local strategies, recognizing that … Read more
Nielsen released its 2025 global media planning report. With the media landscape now so fragmented and complex, the report aims to help advertisers and publishers navigate their way through an ecosystem that is more nuanced and multifaceted than ever before. To help marketers plan advertising strategies for 2025, the report identifies three main trends that … Read more
There are 20,000 General Market advertising agencies in the U.S. Today, only 511 of them are led by women. Now, let’s talk about an even smaller fraction: How many of these agencies are led by Latinas? As a Latina who has worked in the Hispanic marketing industry for over 20 years, I have spent my … Read more
By Donnie Broxson – CEO at Acento Advertising March is Women’s History Month, and here at Acento, we couldn’t be more excited—or honestly, more qualified—to celebrate it. With a leadership team that’s 60% female and proudly Hispanic, we’re not just celebrating history; we’re living proof of the power women bring to the table (and trust … Read more
A new study from Horowitz Research highlights the behaviors and cultural influences of Gen Z, showcasing key insights into their language diversity, media consumption, and social identity. As the generation that scrolls, streams, and shapes trends in real time, Gen Z is redefining the way brands, media, and influencers engage with audiences at the intersection … Read more
By Mark Duval In the competitive advertising landscape, potential clients are bombarded with many similar promises and pitches. There’s not a lot of “new” in the noise, and what does it all mean to a team that doesn’t truly know your agency yet? Outside of established relationships, agencies must appreciate the difference between what prospective … Read more
By Adriana Waterston ccording to Horowitz Research’s FOCUS Latinx: Social, Cultural & Political Shifts study, culture is at the core of Latinx consumers’ media and music habits. As a Latina, I see this firsthand in the way I engage with content—it’s not just entertainment; it’s a reflection of my identity. Language is a key part … Read more
Brands need to develop more inviting ad campaigns in which people can play a part By Christopher Heine Since time immemorial, ad creative has been fueled by gut instinct, conceiving and developing messaging that both the client and agency hope will resonate with their audiences and drive legitimate business results. However, these days, amid the … Read more
By Morgan Strawn An ancient Chinese proverb counsels its audience that “when the winds of change blow, some people build walls and others build windmills.” Innovation thus necessitates the ability to recognize such changes in real time, the courage to eschew defensiveness in the face of them, and, indeed, the wisdom to discern the opportunities … Read more
American teens face a host of challenges these days – both inside and outside the classroom. A new Pew Research Center survey of U.S. teens ages 13 to 17 finds that, while there is some common ground, many of the problems and pressure points teens are dealing with differ significantly for boys and girls. In … Read more
Some Metro Areas That Experienced Population Declines During COVID Are Bouncing Back Population growth in U.S. metro areas as a whole was faster between 2023 and 2024 than in the previous year and outpaced that of the nation. Additionally, some metro areas that experienced population declines during the COVID-19 pandemic are now observing population gains, … Read more
