The 68th edition of MISS UNIVERSE will return to Telemundo live and exclusively in Spanish on Sunday, December 8th from Tyler Perry Studios in Atlanta, Georgia at 7pm/6c. The live simulcast will feature delegates representing more than 90 countries and territories from around the world.
While challenges posed by external factors are difficult to tame, CPOs and their organizations should shift from reactive to predictive supply chain management to offset risks as much as possible and be more resilient against both planned and unplanned events.
By Gonzalo López Martí – Creative director, etc./ lmmiami.com
Many consumers feel brands don’t know them well enough to serve them in a way that makes them feel special, but when those brands seem to know too much–and act on that knowledge–they can quickly lose consumers’ trus
The marketplace is disruptive—and, if you’re a manufacturer or retailer, it’s likely that you’re feeling the force of it. That’s because a major paradigm shift is underway. At Nielsen, we see this shift firsthand every day as our manufacturer and retailer clients are increasingly leaning on us to help them navigate this change and pursue growth. So what are the major themes that have emerged from these conversations? Here are three that we see affect consumer packaged goods (CPG) companies most.
There tends to be a cyclical movement regarding where an agency optimization function sits within an organization, but it usually resides in either the marketing or procurement group. Regardless of where the program sits within an organization, the idea around optimizing the agency partnership has evolved from a focus on process efficiencies and cost savings to real opportunities for marketing procurement and marketing operations to partner with brand marketers to create additional value for executive stakeholders and the business at large.
Digital advertising’s readily available measurement metrics and low-cost perceptions make it more attractive by the day, which is reflected in the channel’s growing share of spend. But is it really as effective as marketers think it is? by Kristanne Roberts – Global Development Director – Brand Lift Insights Kantar
The term “Latinx” is trending and has seen a steady uptick in search over the past two years, peaking in 2019: It is during this “Latinx apex” that we decided to take a closer look at how popular the term “Latinx” really is among U.S. Hispanics and if it has staying power.
When Yale professor Cydney Dupree and her colleague analyzed more than two decades worth of political speeches and conducted experiments searching for bias when communicating with racial minorities, they were surprised by what they discovered. According to their report, published this year in the Journal of Personality and Social Psychology, conservatives generally addressed whites and minorities similarly, but liberals were likelier to modify their speech and “patronize minorities stereotyped as lower status and less competent.” By Giancarlo Sopo / Courtesy of USA Today
As artificial intelligence (AI) continues to gain traction across various industries, marketers have been taking notice. While this technology is often discussed in relation to digital tactics, such as chatbots on company websites, it can also be incorporated into direct mail marketing efforts.
If you’re a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you’re charged between $1,300 and $2,135 more for products and services. It’s a gender fine that adds up to about half a million dollars over your lifetime—and that’s if you’re lucky. If you’re college-educated, a professional school graduate, a minority, or a Millennial, experts estimate that your gender fine ranges between $1 and $2 million.
Hispanics represent the many voices that make up the tapestry of our country.
Understanding how brands engage Hispanics in the marketplace is essential to removing labels that don’t represent the diversity of this thriving demographic. To give us insight into how this plays out in real time, I reached out to Nicole Preston, General Manager of DishLATINO Brand Marketing, a client, to glean best practices for crafting a winning customer engagement strategy that builds loyalty and drives usage of their core services. By Mario X. Carrasco, co-founder and principal of ThinkNow Research
Growing up in Puerto Rico, Ingrid Otero-Smart was so introverted she rarely spoke in school. Yet as President and CEO of Casanova McCann, Otero-Smart runs one of the largest multicultural advertising shops in the country. The firm works with blue-chip clients including Nestlé, U.S. Army and the California Lottery. This year, it was the most-awarded U.S. Hispanic agency at the Cannes Lions International Festival of Creativity, the second year in a row Casanova earned that recognition. By Court Stroud
There are many moving pieces that culturally affect the shifts we see in today’s Hispanic culture. A very prominent trend has been the rise and embracement of “Afrolatinidad” (Latinos of African descent). Although the Hispanic community has long had some heralded and very influential figures in its history (such as Celia Cruz), colorism has long plagued Latin American culture. That same colorism migrated to the US with our previous generations. By Ed Felix, Director of Content Strategy, Conill
Latino consumers are familiar with cash registers and point of sale (POS) systems, as they are commonly being used for checkout in many local bodegas, liquor and tobacco stores. More and more stores are investing in modern point of sale systems to replace their old cash registers. This is not just for the esthetics of having high tech equipment, but for the powerful capabilities to track sales and inventory to organize the store while attracting customers to purchase more, via customer facing advertising. By Elie Y. Katz – Founder, President & CEO • National Retail Solutions
Marketers predicted that mobile would be the dominant platform moving forward — and Hispanics are helping to prove them prescient. According to a PWC report, Hispanics are streaming video 26 hours per month, or seven hours more than the U.S. average. The streaming is occurring mostly on mobile devices. by Karla Fernandez Parker
Mike Agovino makes no bones about it: Nielsen Audio and, before that, Arbitron, did a disservice to Hispanic radio in the nation’s No. 1 Spanish-language media marketplace by shifting to Portable People Meter (PPM) exposure-based methodology. Based on that methodology, Agovino says the E-Plus test results point to “a very healthy state” for Spanish-language radio and its competitive position in Los Angeles. By Adam Jacobson
We first started the Hispanic Television Summit 17 years ago for Broadcasting & Cable and Multichannel News. In 2002, the focus was primarily on Spanish language TV programming. The marketplace was concerned with how networks were negotiating for carriage on cable or satellite, and how they would help to attract Hispanic subscribers for pay TV providers, while broadcasters stressed how they dominated the share of audience. By Joe Schramm, Managing Partner & President, Schramm Marketing Group
Hyundai Motor America has named Angela Zepeda, the senior vice president and managing director at its agency of record INNOCEAN USA, as its new chief marketing officer. Angela will be responsible for all of Hyundai’s marketing and advertising activities in the U.S., including the strategic direction, brand development, national and regional advertising, experiential marketing, digital and social media, brand partnerships, and lead generation, among other responsibilities.
