Digital Platforms Raise New Ethical Questions for Marketers
Ethical behavior has long been a concern for responsible marketers. But in a digital age, just what constitutes ethical marketing has become a moving target.
Article placement: Top News
Revenue growth management: The next horizon
Over the past decade, many consumer-packaged-goods (CPG) companies have mastered the fundamentals of pricing, promotions, assortment, and trade investment—revenue growth management’s four main elements. While that development has allowed CPGs to reliably capture value, the landscape has shifted, and the bar is rising.
Nielsen Snapshot: Hispanics and October Viewing Trends
Although Hispanic Heritage Month is officially over, TV viewing is a year-round sport and Hispanics are some of the biggest sports watchers, especially in October which, debatably, is the best month to be a sports fan.
Mimetic Theory & the suspension of disbelief
By Gonzalo López Martí – Creative director, etc. / lmmiami.com
Last week I ranted about the so-called Mimetic Theory.*
- Conceived by the late René Girard, an anthropologist and Stanford university professor, its premise is quite simple: it is impossible for us humans to make fully informed decisions and, therefore, we proceed to imitate other people’s behavior.
2020 Global Marketing Trends [REPORT]
Every industrial revolution was catalyzed by a major technological evolution. Today is no dfferent. With 90 percent of the world’s data having been produced in the last two years and more than 26 billion smart devices in circulation, we are living in an era of unprecedented technological innovation—one that has spurred the Fourth Industrial Revolution.
Product Placement Landing Stronger Marketing Punch
But as consumers’ entertainment consumption patterns continue to change dramatically, a growing number of brands and organizations are starting to look at product placement in a new light, fueled by integrated marketing and more and more affordable programming options.
How Not to Waste an Opportunity (Learn from Agencies’ Mistakes)
When it comes to agency new business, agency leadership is confident on one point: “just get me in the room,” they say—as if that alone is the golden ticket. Based on experience, that is most definitely not enough. But why? One reason is that people often don’t have the skills to close effectively. Another is that they are approaching the interaction with the wrong mindset. And another is that they’ve failed to do their preparatory homework. By Mark Duval / Duval Partnership
Gen Z women embrace new devices but struggle with “tech fatigue”
As the first generation born and raised in a smartphone-powered world, Gen Z (born 1998 or later) seems destined to have profound connections with and feelings about technology. New insights from GfK Consumer Life suggest that these effects are even more pronounced among Gen Z women, who love new gadgets but question their impact on quality of life.
Buying Into TV’s Future
The fundamental method by which television commercials are bought and sold hasn’t significantly changed since the first spot aired 70 years ago — but that is changing now, and changing fast.
ANA announces 2019 MULTICULTURAL EXCELLENCE AWARDS
More than 20 companies were named as winners in 12 separate categories. Grand Prize winners in each category will be announced at an awards ceremony during the ANA’s 21st annual Multicultural Marketing & Diversity Conference, November 6–8, in San Diego. The ceremony culminates with the “Best in Show” announcement, honoring the year’s best campaign chosen from the Grand Prize category winners.
Small Screen, Big Picture: Looking at Programming Genres Through a Time-Shifting Lens
With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.
Can Diversity and Inclusion Work in an America THIS Divided?
A new study by the Pew Research Center revealed that there is not only a growing division between Americans of both parties since the acrimonious 2016 election, but that levels of animosity are on the rise as well. By David R. Morse, CEO & President of New American Dimensions
Demystifying the employee experience for the whole organization [REPORT]
Organizations are continually tasked with understanding what their employees do, the tools they use to accomplish their work, and the environment in which they operate, and 70% of HR executives recognize the need for overall digital transformation. Just as the technology evolves, workplace culture must continue to be an utmost priority for leaders – and not just those in the C-suite.
Gap in Resilience Skills in America
Resilience is the “it” word of 2019. From the headlines and sound bites on the topic in political, sports, and celebrity news to the focus on health and wellness programs for employees, as well as self-care apps, resilience has entered the American lexicon as yet another personal wellness goal: to have more of it.
St. Jude Children’s Research Hospital launches a new era of This Shirt Saves Lives campaign in Spanish
St. Jude Children’s Research Hospital announced the launch of the Spanish-language version of its widely popular This Shirt Saves Lives campaign at the Billboard Latin Power Players Summit Party in Los Angeles. Launching with Mexican-American singer, songwriter and actress Becky G, the new t-shirt, “Esta Camiseta Salva Vidas,” introduces a new era of the national campaign that inspired a mainstream movement to support the lifesaving work of St. Jude: Finding cures. Saving children.
I am Cheo …..
Hispanic Access Foundation released its new short film “I Am Cheo,” which explores the intersection of Latino culture and communities with the outdoors and climate issues, like wildfires, and emphasizes the need for engagement and action to preserve our future.
Hispanic Public Relations Association Announces 2019 National ¡Bravo! Award Winners
The Hispanic Public Relations Association (HPRA) reveals the winners of the 2019 National ¡Bravo! Awards, recognizing several categories including corporate and agency campaigns, diversity and inclusion, journalism and overall leadership in the Hispanic public relations and marketing communications industries.
Streaming Missing Hispanic Market
In response to a recent op-ed about the missed opportunity in the streaming service market among Hispanics, Jose Villa, president of Sensis, notes that “the Hispanic market has been targeted sparingly and with mixed results by streaming video and OTT players” and opines that “Spanish-language content preference and consumption provides the best basis for identifying a unique market opportunity for streaming video in the U.S. Hispanic market.” By Adriana Waterston – Horowitz Research
CMOs need to Put People Before Data Collection to Deliver a Better Digital Advertising Experience
New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do business with a brand if their data usage was invasive.
Women: Primed and Ready for Progress
For every ad featuring strong women and girls, there’s the inexplicable product that was marketed specifically to women—but didn’t have to be. From household cleaners to snacks, some brands are creating unnecessarily gendered versions of products and often charging women more for it. The spotlight on this practice, which is referred to as the “pink tax,” is growing hotter. And it’s leaving the door wide open for new brands to make waves by openly calling attention to pink taxed items, challenging sexist stereotypes, empowering underprivileged women and creating products that put the comfort and desires of women, rather than society’s expectations, first.
