Building Blocks for a Modern Brand
Smartphone-wielding consumers willing and able to switch brands at a moment’s notice. Rampant distrust in institutions, corporations, and even information itself amidst an increasingly fragmented media environment. An “Attention Economy” that strains cognitive capacity and prevents establishing authentic, deep brand connections. These are just a few of the elements that make it such a Herculean challenge to create and maintain a brand that will resonate with today’s modern consumers.
Whether you’re selling an innovative new razor, a new season of a television series or a provocative message for an established sporting goods brand, it’s all about the launch. Making a big splash—the right kind of splash—plays an increasingly critical role for long-term success in consumer markets.
Hennessy and global artist Maluma announced a new formal partnership in time for Hispanic Heritage Month, bringing to life the spirit of the brand’s “Never stop. Never settle.” mantra for Latinx audiences.
Newlink has been named the communications agency of record for The Fives Hotels & Residences luxury properties in Playa del Carmen and Puerto Morelos.
Raúl Alarcón, Chairman and CEO of Spanish Broadcasting System (“SBS”) (OCTQX: SBSAA) received the U.S. Hispanic Chamber of Commerce’s (USHCC) 2019 Hispanic Businessperson of the Year Award. Hundreds of Hispanic business, corporate and community leaders from across the U.S. attended the awards’ gala event, which took place at the USHCC’s 40th Anniversary National Convention in Albuquerque, New Mexico. The award was presented by international top-selling artist Prince Royce who dedicated emotional words to the media mogul.
DTC businesses are flourishing these days, promising to disrupt categories that have been at a standstill for years. Recently I spent some time with Dr. Emmanuel Probst, author of the book “Brand Hacks”, who suggests that DTC companies might be missing a crucial ingredient that will ensure their long-term success. by Nigel Hollis
A National Pork Board report shows U.S. Latinos’ affinity for pork and growing purchasing power make it a critical audience for the industry, but as Hispanics acculturate, their pork consumption declines. The new report, Time to Tango: Latinos are Pork’s Future, reveals steps food retailers and packers must take to connect with these influential consumers who represent the biggest growth opportunity of the next several decades.
Today’s consumer packaged goods (CPG) manufacturers are under immense pressure to bring products to market faster in order to capitalize on emerging trends and defend against smaller players, among many other reasons. As a result, many marketers are looking to borrow agile innovation techniques developed in the tech world and apply them to CPG. But Nielsen research has found that lifting an approach that works quite well for many technology companies may have less successful outcomes in CPG.
What makes someone a growth leader? In conversations we’ve had with business leaders, the answer tends to boil down to a variation of “I know it when I see it.” But it turns out that there is a specific set of attributes that growth leaders share.
Mobile devices are altering family life in Mexico, according to a first-of-its-kind study conducted by the USC Annenberg School for Communication and Journalism and Common Sense that examines device use, habits, and attitudes of Mexican teens and their parents. More Mexican parents expressed concern about their teens’ use of mobile devices, and more teens reported feeling distracted and “addicted” to their phones than families in three other countries: the United States, Japan, and the United Kingdom.
While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, new research shows that they may not.
UNANIMO Deportes will be the National Spanish language home for the entire MLB 2019 Post-Season
CMC: The Voice of Hispanic Marketing announced that its annual multicultural marketing summit will take place at the Westin Hotel Times Square in New York City from April 27-29, 2020.
Despite remaining systemic hurdles, unprecedented media representation and access to technology are shifting the notion of power for Gen Z: This cohort is rethinking the value of centralized ideas that benefit the few; instead, embracing a more collaborative notion that empower collectives.
By Gonzalo López Martí – Creative director, etc./LMMiami.com
In the next few weeks, I’ll be completing my tenure as the CMC Chairman of the Board, and after two exciting and productive years, I’ll be passing the baton to my colleague Gonzalo del Fa. It’s only fitting to look back as well as ahead, and reflect on the state of our industry and the future of our organization. by Isaac Mizrahi – Co=President of ALMA / Chairman of the Culture Marketing Council
Voices are only impactful based on the relevancy of their messages. PR practitioners are charged with crafting messages that drive impact within organizations. It is communications professionals who can ensure that messages are anchored on a voice from a diverse perspective, ensuring the message is relevant and considers insights from the intended audience. D&I needs to go beyond ensuring that the workforce is representative of different cultures and perspectives by addressing how an organization is communicating relevant messages to those audiences. PR has the power to drive the biggest impact to an organizations’ D&I efforts. By Andy Checo – President of the Hispanic Public Relations Association & VP Havas FORMULATIN
L’ATTITUDE and Wells Fargo announce a strategic collaboration to elevate the U.S. New Mainstream Economy driven by Latino entrepreneurs, consumers and workers.
