Marketers struggle to make informed decision during chaos
New CMO Council Research Finds Marketers Lacking On-demand Data Insights to Adapt, Adjust and Make Tactical and Strategic Marketing Recovery Moves
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Comscore Reports Surging Levels of In-Home Data Usage
New research from Comscore shows how in-home data usage has jumped as millions more people work from home and at least 70 percent of American schools have shut down amid the COVID-19 pandemic.
Is This The End Of Market Research?
The decades long tracker we’ve been running? Weakened. Longitudinal data relies on consistency, the assumption that external factors change only slight over time. COVID-19 has proven to be a global catastrophe, changing our daily lives in ways we could have never anticipated from the decimation of global supply chains to the way we interact with each other on a daily basis. Trackers prior to the COVID-19 outbreak will serve as reminders of how life was prior, but new data will be needed to anticipate how consumer purchase behaviors have changed in light of the pandemic. By Mario Xavier Carrasco – Co-Founder & Principal at ThinkNow
Estrella Media Launches #SiSePuede
Estrella Media announced that it has launched a #SiSePuede (Yes We Can) community empowerment campaign for the U.S. Hispanic population aimed at inspiring hope and optimism during the current pandemic.
New Urgency for Defining the Enterprise Brand
It’s incumbent upon corporations to clarify the identity behind their brands — and marketers and communicators together must play a vital role
2020 Tokyo Olympics postponed
In the present circumstances and based on the information provided by the WHO, the IOC President and the Prime Minister of Japan have concluded that the Games of the XXXII Olympiad in Tokyo must be rescheduled to a date beyond 2020 but not later than summer 2021, to safeguard the health of the athletes, everybody involved in the Olympic Games and the international community.
Gen Z and Gen Y: What do they want from a smartphone?
As smartphone ownership edges ever closer to global saturation, it prompts many questions around what the future of smartphones will look like and what future consumers, particularly younger generations are looking for. Coronavirus will undoubtedly have an impact on consumer decisions, which we are currently tracking and should understand better in the coming weeks.
Communication Breakdown
While solutions exist, myriad problems continue to erode the trust between clients and their agencies
Marketing do’s and don’ts during the COVID-19 crisis
IThe current crisis is a far cry from the Great Recession but there are things we have learned that are applicable when trying to figure out how to protect brands, businesses and livelihoods. In this post I have listed a few things that brands should do during the crisis and which will help preserve the brand’s standing for the longer-term.. by Nigel Hollis
Not everybody can work from home – Black and Hispanic workers are much less likely to be able to telework
The commonly paired statements that “everyone is working from home” and “everyone is having their goods delivered” amid the coronavirus outbreak ignores a whole segment of the workforce—the ones prepping and delivering their purchases. In fact, less than 30% of workers can work from home, and the ability to work from home differs enormously by race and ethnicity.
Marketing Down 8.7% Advertising Up 7.9% What’s Wrong With This 2025 Forecast?
Total marketing communications and advertising investments will decline more than $50 billion annually between 2019 and 2025, from $589.8 billion to $538.3 billion, according to The Myers Report’s new Marketing & Media Economic Data and Forecast 2000–2025. Yet advertising’s share will grow a projected 7.9%, from $214.5 billion in 2019 to $231.4 billion in 2025.
How three brands came together to help one another during the COVID-19 pandemic
During these unprecedented times, with restaurants being forced to close temporarily and supermarkets facing more demand than usual due to the COVID-19 pandemic, three Miami landmarks have joined forces to support one another.
Telemundo postpones 2020 Upfront
Due to health concerns, Telemundo’s Upfront event in New York City slated for the evening of Monday, May 11 has been postponed. NBCUniversal announced it will instead televise and stream the Upfront Presentation for the 2020-21 season to ensure the safety of all participants while also reflecting the increasingly direct relationship between NBCUniversal, its fans and its partners.
Culture Marketing Council Summit 2020 postponed
To help prevent the spread of COVID-19, the Culture Marketing Council has rescheduled the CMC Annual Summit from April 27-29, 2020 to new dates. The CMC will announce the new dates in the coming weeks.
Telemundo postpones the 2020 Billboard Latin Music Awards & LatinFest+ Conference
Following the Nevada Governor’s recommendations to limit the size of public gatherings for the prevention and containment of COVID-19, Telemundo and Billboard announced they will postpone the upcoming Billboard Latin Music Awards, previously scheduled to air live on Telemundo on April 23 from the Mandalay Bay Events Center in Las Vegas. The LatinFest+ conference which was scheduled for April 20-23 at The Venetian will also be postponed.
Radio Ink Hispanic Radio Conference rescheduled for October 2020
The Hispanic Radio Conference has been postponed and is now scheduled for October 15-16 at the Intercontinental at Doral. “Due to the current situation and out of concern for our attendees, sponsors, and staff, we have decided this a prudent and well advised move
When A Recession Comes, Don’t Stop Advertising
In recent weeks, there has been some talk about an economic recession. When it comes is still anybody’s guess, but another business slowdown is inevitable. It would be the first since the “great recession” ended more than ten years ago. Often times when a recession happens, businesses, fearful of declining revenue, begin to cut back in various areas, including their ad spending. By Brad Adgate
Covid-19 could cause permanent shift towards home working
Covid-19 could permanently shift working patterns as companies forced to embrace remote working by the pandemic find that their employees do not want to return to the office once the closures are lifted.
LET ME CLEAR MY THROAT!
When this #Coronavirus thing is all over. And it will be over at some point. How about a novel idea. WHY DON’T WE BRING BACK THE F****** #CUBICLE!
You and Your Home Office – How to Nail your Job Interviews During the Corona Virus
While we’re not sure what the next thirty to sixty days are going to bring, one thing is certain- how we work just went virtual. Most of us are working remotely and not going into the office to work for at least the next 2 weeks. Job interviews can and will still occur.
