NBCUniversal Telemundo Enterprises announced the launch of “Nuestros Negocios” (“Our Businesses”), a nationwide campaign under the umbrella of Telemundo’s award-winning corporate social responsibility platform “El Poder En Ti” (The Power in You).
A Make Or Break MomentWhat does coronavirus mean for brands on social media?The coronavirus pandemic represents unchartered territory for businesses. Companies are being challenged on multiple levels with consumers asking questions not just about their advertising, but also about their core values, how they treat their employees and factory workers, and how they’re contributing to the cause.
With furloughs and layoffs clouding the efforts of media companies who continue to excel during one of the most difficult eras for the U.S. since World War II, thanks to the novel coronavirus pandemic, some good financial news is most certainly welcomed. Look no further than the Q4 and full-year 2019 results released late Tuesday (3/30) by Spanish Broadcasting System (SBS). By Adam Jacobson
It’s National Census Day, which is the official kickoff for the 2020 Census that will run through August 14. As the U.S. Census Bureau explains on its website, “The 2020 Census will determine congressional representation, inform hundreds of billions in federal funding every year, and provide data that will impact communities for the next decade.” In the spirit of connectivity and community, Comcast NBCUniversal and Telemundo have launched cross-company campaigns to encourage Americans to participate in the first ever digital census.
Uforia, the Home of Latin Music, announced the release of “Cuenta Conmigo,” (Count With Me) a musical anthem featuring top Regional Mexican artists created to motivate and inspire Hispanics to participate in the 2020 U.S. Census. The song is part of Univision’s broader multi-platform community empowerment campaign that includes PSAs and special programming on Univision’s networks, local television and radio stations, and digital properties aimed at ensuring a fair and accurate count of the Hispanic community.
As the novel coronavirus (COVID-19) continues to disrupt industries and businesses around the world, the consumer packaged goods (CPG) industry is operating in uncharted territory. Amid widespread health concerns, federal travel restrictions and local movement limitations, the industry is facing the greatest, and fastest change in shopping behavior ever.
“For some organizations, near-term survival is the only agenda item. Others are peering through the fog of uncertainty, thinking about how to position themselves once the crisis has passed and things return to normal. The question is, ‘What will normal look like?’ While no one can say how long the crisis will last, what we find on the other side will not look like the normal of recent years.”
The rebranding will differentiate the innovative wire service from its former sister company, Hispanicize Media Group, the national media, music and marketing event company now owned by a different company.
A new Ipsos poll, conducted on behalf of The Daily Beast, examines whether Americans are able to sort through recent false claims made about COVID-19 (three-quarters correctly identify that “anyone who wants a test can get a test” is untrue), while examining attitudes around the virus and its impact on the economy. Though most Americans disagree that it is time to end social distancing to get our economy back on track, there is a wide gulf between Democrats and Republicans on this.
Univision Miami has announced that Emmy-award winning journalist Jose Alfonso Almora and South Florida’s beloved Father Albert Cutié (also known as Padre Alberto) will each host new local shows on Univision’s Miami radio station WQBA 1140 AM.
More than one-third of Americans age 12 and over (104 Million) are consuming podcasts regularly, up significantly from 2019, according to The Infinite Dial 2020® from Edison Research and Triton Digital.
“Where were you when Selena died?” By Court Stroud
As the number of global coronavirus cases increases and stricter social distancing and lockdown regulations are put into place, brands continue to ask whether they should continue to advertise. Previously, we said that for most brands, spending behind the right creative will put the brand in a stronger position post-crisis than brands that don’t spend. New research adds the voice of the people: they don’t expect brands to stop advertising and are responding to ads in a very similar way to before the crisis. by Daren Poole- Global Head of Creative / Kantar
As more Americans opt to stay home amid growing concerns about the spread of the novel coronavirus (COVID-19), media consumption is, unsurprisingly, peaking. Yet amid the various media options consumers have to choose from, including streaming platforms and connected TVs, a recent Nielsen survey found that 83% of consumers say they’re listening to as much or more radio as they were before the pandemic.
The ANA announced it has formed a new working community of top CMOs dedicated to helping the marketing community manage the ongoing global crisis posed by the coronavirus pandemic.
Hispanics are more concerned than Americans overall about the threat the COVID-19 outbreak poses to the health of the U.S. population, their own financial situation and the day-to-day life of their local community, according to a new survey fielded as part of Pew Research Center’s Election News Pathways project.
Just-released research from GfK shows that the novel Coronavirus (also known as COVID-19) will have significant short- and long-term effects on brand affinity and consumer purchases in the US.
Updates and news on the coronavirus, or COVID-19, are changing rapidly. Companies and brands are communicating with consumers about how business is being impacted, how it affects consumers, and what they’re doing to keep everyone healthy. Using Suzy, a real-time market research platform, 4A’s Research surveyed 1000 consumers on March 18, 2020 to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.
In the earliest days of HIV/AIDS, before the public was responding to the growing plague, two of my closest business colleagues died. One was an incredibly talented chief creative officer of a major fashion chain and the other a network TV buyer at a large agency. It wasn’t until friends began getting visibly sick and dying that the immensity of the human tragedy resonated for many. For those in the gay community, AIDS was a pandemic. For me, like too many others, reality dawned slowly. By Jack Myers – Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors
It has been 16 years since Facebook’s founding and Google’s IPO in 2004. Marketing, media, and creative players rushed in to master the new digital and social innovations across all viewing platforms. Complexity replaced simplicity and has grown without bounds. Excess complexity is a disaster. It’s time to eliminate it.
