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Creative Is Data Too

Marketers have probably heard the phrase “own your data.” The natural tendency is to think this applies only to the stream of media, audience, conversion, and sales data coursing through the advertising fire hose. But marketers navigating the modern marketing landscape must also take ownership of the data behind all their brand creative.

2020 Data Privacy [REPORT]

Today’s successful brands know collecting data is integral to both understanding the needs of their customers and delivering the relevant experiences they’ve come to expect. In an era where consumers are increasingly looking to brands for greater transparency and control over their personal information, how can businesses continue to deliver?

The women changing California’s boardrooms [REPORT]

Nearly all of the public companies subject to California’s first-in-the-nation board gender diversity mandate met the requirements by the December 31, according to a new report that looks at the law’s early impact.

Education Alone Can’t Close the Racial Wage Gap

Education is often touted as the great equalizer that enables minorities from lower-income backgrounds to compete for a piece of the American Dream. Anecdotal accounts of Black or Hispanic children, from marginalized communities, “pulling themselves up by their bootstraps” and achieving great success find their way into impassioned speeches from teachers to preachers, politicians to business leaders.

The Database: A Conversation with Women in Technology [PODCAST]

In this special episode of the Database podcast, recorded during CES 2020, we sat down with Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Agency Sales Director, Google. We asked both women to share how they’ve navigated gender inequality in their own careers and how they’re helping to pave the way for other women, particularly in the technology space.

Goya Foods Brings the Most Flavorful Beach Party with its Goya Cabana to the 2020 Food Network & Cooking Channel South Beach Wine & Food Festival

Goya Foods introduces Goya Cabana at the Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One (SOBEWFF®). Marking its ninth year in the festival, Goya will bring stylish beach vibes, the culinary talents of Executive Chef Fernando Desa, a stellar lineup of top chefs, extraordinary Latin fusion dishes, and selfie-worthy installations to the festival events.

Hispanic Homeownership Rate Increases for Fifth Consecutive Year

The homeownership rate among Hispanics increased for the fifth consecutive year in 2019 as Hispanics continue to be the primary driver of growth in the nation’s housing market, according to recently released data from the U.S. Census Bureau and an upcoming report from the National Association of Hispanic Real Estate Professionals® (NAHREP®).

Shattering the glass screen

There are many reasons to care about gender issues in the media and entertainment industry—not the least of which is the importance of moving beyond traditional stereotypes and having diverse storytellers share their unique perspectives in film, television, and other forms of print and broadcast media. Women are among the largest consumers of film and television, so they represent a key demographic for this industry and the advertisers that support it.

Ad-Supported Audio Presents a Compelling Opportunity

Audio is fundamentally different from video in a number of ways, and business models need to reflect them. And as streaming becomes ubiquitous, it’s important for audio providers to embrace the fact that consumers are more apt to gravitate toward free options. After all, that’s where the advertising opportunities are.

Telemundo Deportes’ Titulares Y Más goes omnichannel

Telemundo Deportes’ Titulares y Más expands to present fans an omnichannel experience. Starting in mid-2020, the sports studio show, covering the intersection of popular culture and entertainment, will simulcast live across all Telemundo platforms including Telemundo, Universo, the Telemundo Deportes app, and Telemundo Deportes’ Facebook, Twitter and YouTube.

2020 ANA MarTech Glossary

As the marketing technology landscape continues to grow and new vendors, services, and solutions providers expand the ability of CMO’s to drive growth through the increased performance of their marketing efforts, today’s marketers demand a trusted resource to better understand the myriad of terminology associated with increasingly complex tech stacks. Intended to aid this effort, the ANA’s Data and Technology Practice has curated a collection of marketing data and technology terminology citing publicly published definitions from industry leading data, MarTech, and AdTech companies and trade organizations.

Endorsement Guides Review [REPORT]

American families and small businesses are rightfully skeptical of traditional advertising, which is clearly designed to persuade or manipulate us. In an effort to make advertising appear more authentic, companies are increasingly pouring marketing dollars into social media influencers: the individuals who promote products, services, and brands to those who follow them online.

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