Cannes Lions postponed
Cannes Lions announces hat the annual Festival of Creativity will not take place in June as previously planned. We are now engaging our contingency plans for the previously published October dates.
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What You Need to Know About Generation Alpha
Members of generation Alpha (people born in 2010 until the mid-2020s as ending birth years) are used to getting information fast and easily — which can be challenging for companies to keep up. Most of this is done through AI-powered technology, such as Alexa or other voice marketing technologies.
Staying PUT: Consumers Forced Indoors During Crisis Spend More Time On Media
Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the amount of content we watch in some cases and potentially more depending on the reasons. Considering that consumers around the globe are already leaning into the growing array of content options and channels, a 60% increase is significant.
COVID-19: Impact on CPG and Retail [REPORT]
The coronavirus is top of mind for all right now, and understandably so. There remain a lot of unanswered questions about how bad things may get and how long it will take for them to resolve.
COVID-19 and the Hispanic Community: 6 Important Considerations
The U.S. Hispanic community faces enormous health disparities, from a lack of health insurance to a lack of trust in the healthcare system and much more. Today, given the unforeseen and unprecedented impact of the COVID-19 pandemic, the Hispanic community more than ever needs the support of organizations and brands, big and small, as we all continue to navigate the burgeoning COVID-19 crisis.
Media Economy: How Far Down is Down? [Hispanic Media Flat]
On March 9, The Myers Report predicted a potential $1 billion to $3 billion loss in advertising spending in 2020 and an additional $1 billion to $3 billion in 2021 due to coronavirus (COVID-19) realities. We projected total marketing communications budgets could decline by $3 billion to $11 billion in each year. Based on the actions of the past week, we now believe the most likely budget reductions will be closer to last week’s worse-case scenario.
2020 Media and Entertainment Industry Outlook [REPORT]
As the streaming wars intensify, can consumers expect to see more diverse on-demand options in the year ahead? Kevin Westcott, Deloitte’s US leader of telecommunications, media, and entertainment, explores the biggest media trends for 2020—from content re-aggregation and ad-supported video to esports and 5G.
Completing a transformation in the consumer-goods industry
In a dynamic environment, every organization must realign its operating model. Consumer-packaged-goods players are no exception. But what’s the secret to a successful transformation? Here are six ideas.
How brands can survive the COVID-19 crisis
The good news about working remotely is that you can still do so while self-isolated after a skiing trip in the Italian Dolomites. However, unlike humans, brands cannot isolate themselves so easily. With the full effects of the COVID-19 outbreak still to be realised what can management and marketers do to ensure the continued health of their brands? by Nigel Hollis
The Factors That Drive Viewer Choice From Device & Video Selection [REPORT]
It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is key for advertisers looking to reach receptive audiences and better inform their future planning efforts. “The Anatomy of a Video Experience,” a study conducted by MAGNA, IPG Media Lab and Vevo, explores the many ways consumers view video across devices, and what motivates their viewing habits.
How to lead a team who is suddenly working from home [MUST READ]
The professional impact of keeping a healthy distance (and tips for remote team meetings via video). As Coronavirus continues to spread globally, millions are joining an impromptu remote workforce overnight. It’s more important than ever to know how to communicate effectively when working from home. By Leah Bonvissuto
Media & Entertainment Industry Ranked First in MBLM’s Brand Intimacy 2020 Study
The media & entertainment industry ranked first for the third year in a row in MBLM’s Brand Intimacy 2020 Study, which is the largest study of brands based on emotions.
Growth Hacks for Minority, Women-Owned Enterprises [PODCAST]
Latinos are the entrepreneurial engine of the U.S. economy. Latinas are starting more businesses than any other ethnic cohort and the trend isn’t slowing down. Yet, despite this staggering growth, minority-owned businesses, in general, struggle to scale.
Coronavirus Is Changing How Consumers Shop
As uncertainty over coronavirus continues to grow, consumers are becoming more cautious about shopping in public places and are utilizing online shopping as a means of getting necessities.
Puerto Rico’s National Basketball League premieres on WAPA Deportes and on WAPA América
Basketball fans in the U.S. and Puerto Rico now have access to games from the new season of Puerto Rico’s National Superior Basketball League (BSN, according to its Spanish acronym), the Island’s most popular sports league, exclusively on WAPA Deportes, Puerto Rico’s leading sports channel, and on WAPA América, the U.S. cable network arm of WAPA Televisión.
Payment Terms: Current Practices for Marketing Services [REPORT]
Given member interest resulting from coverage in the advertising/marketing trade press regarding changes in payment terms being implemented by a handful of companies to some suppliers, ANA initiated research to determine if such changes were isolated examples or reflective of a broader trend. The answer is clear: payment term changes, notably extended terms, are reflective of a broader trend. The services noted most for extended payment terms are agency fees, research, and production. The majority of respondents who have extended their payment terms have done so to derive better cash flow.
Quality and Efficacy May Beat Out Price Sensitivities Amid Coronavirus Concerns
Type the phrase “Can I get Coronavirus from… ” into a search engine and the window will auto-complete your question with an array of options ranging from the straightforward to the seemingly ridiculous. In the current environment, where facts can be fluid and there is an expanding list of information sources that consumers turn to, there’s bound to be uncertainty and uncertain behavior associated with this global health emergency.
2/3 of Americans Are Concerned About Coronavirus
Just-released research from GfK shows that nearly all (92%) Americans are aware of the novel Coronavirus (also known as Covid-19). Among those who are aware, 69% (equivalent to 64% of all Americans) are at least somewhat concerned about the illness’s potential impact on themselves or their familie
Estrada named Head of Univision’s Government Relations & Corporate Social Responsibility
Univision Communications Inc. announced its appointment of Ron Estrada as Senior Vice President, Head of Government Relations and Corporate Social Responsibility, following the departure of Jessica Herrera-Flanigan, who has been leading those efforts for the company.
4A’s Beefs Up Team To Handle Marketing and Communications
In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications industry, recently hired Donna Tobin as Executive Vice President, Marketing, Communications, Events & Partnerships for the organization. Additionally, The Sway Effect has been named public relations AOR after an internal review.
