While color is important, it can also feel abstract and arbitrary. How should marketers think about color in the digital age? What’s the role of color in the age of social media? Should brands jump on the bandwagon of trendy colors? These are increasingly crucial questions when it comes to brand identity.
Despite remaining systemic hurdles, unprecedented media representation and access to technology are shifting the notion of power for Gen Z: This cohort is rethinking the value of centralized ideas that benefit the few; instead, embracing a more collaborative notion that empower collectives.
By Gonzalo López Martí – Creative director, etc./LMMiami.com
Media is a powerful tool—one that shapes our world. It can be used to help people, by raising awareness, entertaining or educating us, sparking debates and breaking down stereotypes. But it can also be used in harmful ways, be it by creating confusion with false information, reinforcing stereotypes or simply excluding groups from even appearing on the screen itself.
In the next few weeks, I’ll be completing my tenure as the CMC Chairman of the Board, and after two exciting and productive years, I’ll be passing the baton to my colleague Gonzalo del Fa. It’s only fitting to look back as well as ahead, and reflect on the state of our industry and the future of our organization. by Isaac Mizrahi – Co=President of ALMA / Chairman of the Culture Marketing Council
Voices are only impactful based on the relevancy of their messages. PR practitioners are charged with crafting messages that drive impact within organizations. It is communications professionals who can ensure that messages are anchored on a voice from a diverse perspective, ensuring the message is relevant and considers insights from the intended audience. D&I needs to go beyond ensuring that the workforce is representative of different cultures and perspectives by addressing how an organization is communicating relevant messages to those audiences. PR has the power to drive the biggest impact to an organizations’ D&I efforts. By Andy Checo – President of the Hispanic Public Relations Association & VP Havas FORMULATIN
L’ATTITUDE and Wells Fargo announce a strategic collaboration to elevate the U.S. New Mainstream Economy driven by Latino entrepreneurs, consumers and workers.
When it comes to transformational technologies, the irony that unites them all is how they’re routinely hyped before proven, applied, or even understood among CMOs and marketers. By the time they change the world, people barely notice and are well onto shinier objects. Technological innovations morph and rebrand as they spread throughout society and the business sector. The information superhighway, grid computing, and personal digital assistants (PDAs) are just a few examples.
I’ve wanted to do a post about trends in agency positioning ever since I wrote about agency taglines. What I expected to find was a significant overlap in the key terms and positioning statements across agencies. When I circled back to write it up, however, that wasn’t the case as much as I’d expected. The reason, I suspect, is that I selected some of the top-ranked agencies for this exercise. Were I to revisit this topic with a larger group of agencies, including small to midsize agencies that are not necessarily in the “top 100,” I think I’d find a huge amount of redundancy in positioning statements. by Mark Duval – The Duval Partnership
A year following Hurricane Maria, both the population and poverty rate declined in Puerto Rico.
Median household income for the United States and 14 states increased significantly in 2018 from the previous year, according to U.S. Census Bureau data. The 2018 American Community Survey (ACS) shows that median household income rose between 2017 and 2018 for 10 of the 25 most populous metropolitan areas.
Brands are realizing they can’t thrive by personalizing only a few customer experiences. Because the brand relationship with the customer changes every day, every hour, with every experience, the investments in occasional outreach are better spent on a process that continuously learns about customers. With that kind of process at hand, chief experience officers and digital leaders are coming to see their ability to drive hyper-personalization is finally within their grasp.
Anllelic Lozada is an Integrated Account Executive at Grupo LMH in Puerto Rico.
Televisión Dominicana will air Circo Soledad, a stylized, circus-like concert featuring all the best of legendary Billboard Latin Music Award-winner Ricardo Arjona, on Saturday, September 28, at 9 p.m. ET / 6 p.m. PT.
As the recession fades into the past, Hispanic income has been rising. However, it remains well below the average for total US households. For our latest report on the Hispanic cohort in America, we took a look at their attitudes on finances, finding that they are less upbeat than US consumers in general about their current economic situation. But a sense of upward mobility is an important part of their outlook.
TurboTax announced it is be celebrating the U.S. Hispanic community and entrepreneurs with the launch of #LatinxCulturepreneurs. The Hispanic Heritage Month digital campaign highlights Latinx entrepreneurs who have built businesses rooted in their Latinx heritage. #LatinxCulturepreneurs strives to inspire and support future culturepreneurs by highlighting the journey and advice of a four extremely passionate and talented individuals.
The Yankelovich Multicultural Marketing Study of 2006 revealed that Hispanics were three to five times more likely than the general market to respond to direct mail. Is that still the case now that we are firmly entrenched in the digital age? By Karla Fernandez Parker – Senior Marketing Executive, Branding and Advertising
What do you as a brand want from me, as a customer? Simply, you want me to change the way I behave in such a way that my actions help drive your business success. But how best to do that? by Philip Collier – Global Director of Innovation / Kantar
Media rebates are the top issue contributing to the breakdown of trust in the advertising ecosystem, according to a new survey from ANA (Association of National Advertisers) and its outside counsel, Reed Smith.
Over 32,000 respondents from the LGBTQ (lesbian, gay, bisexual, transgender and queer) communities in 130 countries participated in CMI’s 13th annual survey. 200+ LGBTQ media, events and organizations worldwide partnered with CMI in this year’s study, helping to present diverse, representative data from across the community. This survey was fielded in English, Spanish, French and Hungarian languages.
