eMarketer principal analyst Debra Aho Williamson discusses the influencer shift toward authenticity, and why influencer marketing may soon become regulated. She also assesses Facebook’s mind-reading program, a TikTok smartphone and Apple’s new credit card.
The legal distribution of marijuana at the state level has prompted many blue-chip companies to explore cannabis-based products.
Cord-cutting has often been described as consumers adopting over-the-top (OTT) services while dropping their pay TV subscriptions, but our latest forecasts show that subscription OTT adoption has begun to stabilize while decreases to the number of pay TV households is accelerating.
iHeartMedia announced it will translate and distribute a slate of its hit podcasts across the globe by first quarter 2020, marking a significant step in internationally available, regionally targeted content for the podcast industry.
During this inaugural celebration, PRSA-LA will be joined by distinguished honorees including CBS Entertainments Tiffany Smith-Anoa’i, IW Group’s Bill Imada, Gilbert Dávila of Dávila Multicultural Insights, and Alan Acosta with the Los Angeles LGBT Center.
Now more than ever, global consumers are flirting with and cheating on their favorite brands—many of which they’ve held near and dear for years. Whether they’re doing so to stay current with the latest trends or to simply try something that piques their curiosity, “new” has greater pull these days than tried and true. But while choice is fantastic for consumers, this new addiction to newism is leaving established companies heartbroken and desperate for a second chance.
Before it became involved in the media industry, procurement worked effectively in manufacturing and distribution, ferreting out non-value-added costs, improving processes, closing factories, investing in suppliers, and eliminating complexity. The result: improved quality and lower costs. Exactly the opposite has occurred in the media industry.
Lisa Buyer officially announces the launch of Female Disruptors, a news and education site featuring women and for women.
Though it’s been available for last several years, influencer marketing has shot to the top of the marketing stack for a growing number of savvy brands, especially those in the fashion, beauty, gaming, and lifestyle sectors that are looking to lend more authenticity when they engage their audiences.
The importance of sharing has, in turn, heavily influenced other marketing strategies. Experiential events, for example, continue to grow as we seek more and more Instagrammable moments. So much so that sharing content is the primary motivation behind everything from store design to museum launches and marketing activations. The emphasis on, or obsession with, sharing content does not take the limitations of this strategy into account. As commonplace as sharing content might be, it still falls well short of representing our lived world.
UM, the global marketing and media agency network of IPG Mediabrands, announced the appointment of Deidre Smalls-Landau to the role of U.S. Chief Marketing Officer, effective immediately. Smalls-Landau will oversee UM’s strategic branding, platforms and initiatives, carrying over her previous responsibilities as global head of culture, to ensure a broader impact for the diversity-based cultural framework she spearheaded at the agency. Smalls-Landau will report to UM U.S. CEO, Lynn Lewis.
Radio specializes in boosting ad campaigns because it primarily reaches consumers during the day and away from home, when they’re on the go and closest to the point of purchase. This is a powerful advertising proposition, especially when you consider the impact of a captive audience in the car, where most of radio’s out-of-home listening happens. Increasing traffic and commute times aren’t likely to diminish anytime soon.
Entravision Communications Corporation announced that it has realigned its local sales organization and promoted Eddie Melendez to President of Local Media Sales.
The ANA sat down with Ayiko Broyard, EVP of client services at Walton Isaacson, to get her insight on the power of multicultural marketing ahead of the ANA 2019 Multicultural Excellence Awards, which is now open for entries. Walton Isaacson is a winner of a Multicultural Excellence Award for its work on Lexus and Marvel’s Black Panther “Long Live the King” campaign.
Making customer-centricity real requires significant changes to retail operations, from how we define brands to how we drive innovation and manage the customer relationship. Merely articulating a new strategy does not deliver change. Rather, it’s the challenging work of modifying organizational structures, processes and systems — how people actually do their work — that delivers a new reality. At NRF NXT, we began to map out what realizing such changes might entail.
Companies have long struggled to break down silos and boost cross-functional collaboration—but the challenge is getting more acute. The speed of market change requires a more rapid adaptation of products and services, while customers increasingly expect an organization to present them with a single face.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Over the last month Univision investors lead by CEO Vince Sandusky have quietly put the company for sale hoping to receive an offer that would entice the investor group to sell the whole company. This effort seems to have not produced any positive results or a sale. According to the New York Post and Inside Radio, the company is using the resources of Morgan Stanley, Moelis & Co. and LionTree bank to float an auction of Univision radio, television and internet assets.
In almost every purchase, search query or product use case, consumers power an ecosystem of personal data. Of course, their digital fingerprints help shape better product, retail and media experiences, but they also shine a light on the need consumers have for enhanced levels of trust in their transactions—trust in advertising, trust in pricing, trust in brand claims…the list goes on.
At a time when brands have access to so much data, trying to understand who their customers are and their buying preferences, these companies are finding it increasingly important to use that data to create a variety of messaging that a diverse population of people can relate to.
