The Hispanic Radio Conference has been postponed and is now scheduled for October 15-16 at the Intercontinental at Doral. “Due to the current situation and out of concern for our attendees, sponsors, and staff, we have decided this a prudent and well advised move
In recent weeks, there has been some talk about an economic recession. When it comes is still anybody’s guess, but another business slowdown is inevitable. It would be the first since the “great recession” ended more than ten years ago. Often times when a recession happens, businesses, fearful of declining revenue, begin to cut back in various areas, including their ad spending. By Brad Adgate
Covid-19 could permanently shift working patterns as companies forced to embrace remote working by the pandemic find that their employees do not want to return to the office once the closures are lifted.
When this #Coronavirus thing is all over. And it will be over at some point. How about a novel idea. WHY DON’T WE BRING BACK THE F****** #CUBICLE!
While we’re not sure what the next thirty to sixty days are going to bring, one thing is certain- how we work just went virtual. Most of us are working remotely and not going into the office to work for at least the next 2 weeks. Job interviews can and will still occur.
Multicultural audiences are driving population, GDP and entrepreneurial growth in America
For the vast majority of brands growing market share requires growing penetration which, in turn, requires reaching and influencing a wider audience. Until now, TV has been the primary reach medium, but with the advent of online video and ad-free streaming from the likes of Netflix, Amazon and Disney the supremacy of TV is weakening. by Nigel Hollis
Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.
With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council.
Cannes Lions announces hat the annual Festival of Creativity will not take place in June as previously planned. We are now engaging our contingency plans for the previously published October dates.
Members of generation Alpha (people born in 2010 until the mid-2020s as ending birth years) are used to getting information fast and easily — which can be challenging for companies to keep up. Most of this is done through AI-powered technology, such as Alexa or other voice marketing technologies.
Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the amount of content we watch in some cases and potentially more depending on the reasons. Considering that consumers around the globe are already leaning into the growing array of content options and channels, a 60% increase is significant.
The coronavirus is top of mind for all right now, and understandably so. There remain a lot of unanswered questions about how bad things may get and how long it will take for them to resolve.
The U.S. Hispanic community faces enormous health disparities, from a lack of health insurance to a lack of trust in the healthcare system and much more. Today, given the unforeseen and unprecedented impact of the COVID-19 pandemic, the Hispanic community more than ever needs the support of organizations and brands, big and small, as we all continue to navigate the burgeoning COVID-19 crisis.
On March 9, The Myers Report predicted a potential $1 billion to $3 billion loss in advertising spending in 2020 and an additional $1 billion to $3 billion in 2021 due to coronavirus (COVID-19) realities. We projected total marketing communications budgets could decline by $3 billion to $11 billion in each year. Based on the actions of the past week, we now believe the most likely budget reductions will be closer to last week’s worse-case scenario.
As the streaming wars intensify, can consumers expect to see more diverse on-demand options in the year ahead? Kevin Westcott, Deloitte’s US leader of telecommunications, media, and entertainment, explores the biggest media trends for 2020—from content re-aggregation and ad-supported video to esports and 5G.
In a dynamic environment, every organization must realign its operating model. Consumer-packaged-goods players are no exception. But what’s the secret to a successful transformation? Here are six ideas.
The good news about working remotely is that you can still do so while self-isolated after a skiing trip in the Italian Dolomites. However, unlike humans, brands cannot isolate themselves so easily. With the full effects of the COVID-19 outbreak still to be realised what can management and marketers do to ensure the continued health of their brands? by Nigel Hollis
It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is key for advertisers looking to reach receptive audiences and better inform their future planning efforts. “The Anatomy of a Video Experience,” a study conducted by MAGNA, IPG Media Lab and Vevo, explores the many ways consumers view video across devices, and what motivates their viewing habits.
The professional impact of keeping a healthy distance (and tips for remote team meetings via video). As Coronavirus continues to spread globally, millions are joining an impromptu remote workforce overnight. It’s more important than ever to know how to communicate effectively when working from home. By Leah Bonvissuto
