By Alberto Chaia, Lucy Pérez, and Marukel Nunez Maxwell with Maria Arellano From bustling urban centers to small towns across the United States, the economic power and business potential of Latino communities is immense. Today, 19 percent of the US population identifies as Latino or Hispanic.1 According to the US Census Bureau, Latinos are expected to comprise … Read more
The U.S. population grew by nearly 1.0% between 2023 and 2024, according to the new Vintage 2024 population estimates released today by the U.S. Census Bureau. As the nation’s population surpasses 340 million, this is the fastest annual population growth the nation has seen since 2001 — a notable increase from the record low growth … Read more
Following historically low growth at the height of the COVID-19 pandemic, the U.S. population grew substantially by almost 1% since 2023, outpacing average annual growth since 2000 and signaling a significant turnaround from the meager population gains at the start of this decade. By 2024, after three consecutive years of population growth exceeding 0.5%, the … Read more
In today’s fast-paced world, consumers face a constant stream of messages, making it increasingly difficult for brands to stand out and for customers to commit. Relationship design is emerging as a key strategy to reduce churn and foster long-term brand loyalty. By crafting thoughtful customer interactions – whether in person or online – brands can … Read more
HispanicAd wished you and your teams a Happy Holiday
By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc. A 2023 Pew Research Center survey reveals that financial literacy is essential for upward mobility. However, significant gaps persist across racially and ethnically diverse groups, with Hispanic households facing some of the most prominent challenges in accessing financial education, despite growing interest. While 72% of … Read more
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing. With changing political, economic, and social dynamics, understanding audiences—including disabled people—requires precision and nuance. This is especially true when considering the intersectional identities that many individuals have. Let’s examine the expectations, … Read more
By Amy Krauss , Todd Hossfeld, Jon R. Monroe In today’s fast-paced digital advertising world, agencies are under increasing pressure to deliver faster results with tighter client budgets and higher expectations for measurable outcomes. Forced to manage this reality, but also pursue growth, media can prove to be a viable method for agencies to level … Read more
HITN Acquires Diverse Curiosity DocumentariesNew York, December 17, 2024–HITN,the leading Spanish-language public media network in the United States,and Curiosity (Nasdaq: CURI),the global media company known for its award-winning documentary features and factual entertainment,today announced a strategic alliance that will bring a diverse range of captivating content to HITN’s viewers. As part of this exciting partnership,Curiosity … Read more
Since the COVID-19 pandemic, remote work has remained a popular option, though some believe it has drawbacks, including interpersonal and mental health challenges. In November 2024, Resume Builder surveyed 1,000 remote employees to understand how working remotely has impacted social skills and mental well-being. Key findings: 1 in 4 remote employees say working remotely has … Read more
By Mario Carrasco – Co-Founder & Principal / ThinkNow On my podcast, The New Mainstream, I’m often asked who I believe is the best marketer when it comes to engaging Latino audiences. My answer has long been Target. For years, Target has invested in Latino and multicultural consumers with consistent intent and authenticity. They do … Read more
By Joseph Jaffe When I first read Philip Kotler’s textbook in 1990 as a business science undergrad at the University of Cape Town in South Africa, I was hooked: the 4 P’s, STP (segmenting, targeting, positioning), branding. The very fundamentals of marketing coursed through my veins. Fast forward to my first job at Nando’s Chickenland. … Read more
By Camille Ashe – Florida State University There are significant differences in how Hispanic consumers behave in the marketplace depending on how long they have lived in the United States. This is because the length of time a Hispanic individual has spent in the United States often influences that individual’s acculturation level, although the two … Read more
Edison Research with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts unveiled the fifth-year anniversary of the Latino Podcast Listener Report 2024 in a webinar hosted by Gabriel Soto, Senior Director of Research at Edison Research, Elsie Escobar, Director of Community and Content at Libsyn, and Briana Mendez, Senior … Read more
By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc. What I’ve learned in working with clients on brand transitions throughout decades—whether we call it evolution, transformation, rebranding, or something else—is that visionary brands never need to compromise their essence. They refine and adapt it to stay relevant in an ever-changing consumer landscape. It’s not … Read more
This study examines how inclusion influences business decision-making, career progression, and a sense of belonging within the marketing and advertising industry. By measuring these dimensions across diverse demographics, roles, and organizational types, it provides a comprehensive perspective that ensures every voice is represented. The findings underscore the interconnected responsibilities of individuals, organizations, and the industry … Read more
For Hispanics living in the United States, conversations about gender can include discussions of “machismo,” a concept that generally captures ideas, behaviors and expectations related to men and masculinity that is sometimes attributed to Spanish-speaking cultures. A two-paneled chart with a pie chart and bar chart. The pie chart shows that 83% of Latino adults … Read more
By Adam Jacobson – Radio TV Business Report With 40 million U.S. Hispanic listeners tuning in to radio each month, both AM and FM stations across the nation continue to demonstrate their unmatched ability to engage audiences at scale. And, as Latinos are projected to account for 71% of U.S. population growth between 2022 and … Read more
The Hispanic Media Alliance™ (HMA) is a comprehensive network designed to empower Hispanic media providers and connect them with national brands seeking to reach the rapidly growing U.S. Hispanic audience. The HMA is an initiative of Influyente™, a spin-off multicultural agency, who saw the opportunity to bring thousands of media providers under one umbrella. Members … Read more
Amid national concerns about technology’s impact on youth, many teens are as digitally connected as ever. Most teens use social media and have a smartphone, and nearly half say they’re online almost constantly, according to a new Pew Research Center survey of U.S. teens ages 13 to 17 conducted Sept. 18-Oct. 10, 2024. To download … Read more
