According to the American Community Survey (ACS), 35.7 percent of adults aged 25 and over had a bachelor’s degree or higher in 2022. As more individuals obtain bachelor’s degrees, it is important to understand differences in the types of degrees that people have. The field of degree (FOD) that individuals obtain affects the occupation they … Read more
Marketers Urged to Revisit Recession Strategies and Craft Messaging That Offers a Permission Structure for Purchase As U.S. consumers adjust their behaviors due to concerns over possible price increases due to tariffs, CMOs must prepare now to adapt their brand strategy, positioning and messaging in order to compete, according to Gartner, Inc.A Gartner Consumer Community … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. Victor Vetancourt ”Sin cura algunA” CLICK HERE to read.
MediaCo announced a strong second quarter, with EstrellaTV delivering year-over-year monthly growth for 5 of the last 7 months, including each month in Q2—a major milestone showing sustained momentum. In Q2 2025, EstrellaTV averaged 15.3k P18-49 prime time viewers (Mon–Sun), up 23% from 12.4k in Q2 2024. Notably, EstrellaTV was the only Spanish-language broadcast network … Read more
Telemundo announces the expansion of its Fútbol Estelar Liga MX coverage for the Apertura 2025 tournament with the addition of Tigres and Juárez men’s and women’s home matches, joining Chivas de Guadalajara in the network’s robust lineup. Coverage will span across Telemundo, Universo and Peacock, including the network’s signature pre- and post-game program, Fútbol Estelar … Read more
As a Hispanic agency based in Los Angeles, we’re not just observing what’s happening—we’re living it alongside our families, neighbors, clients, and colleagues. The recent immigration enforcement activity across many cities in the U.S. has disrupted lives, created fear, and sparked protest. It’s affected people where they live, work, and shop. What We’re Seeing When … Read more
For many entrepreneurs, success isn’t just about top-line growth. It’s seizing opportunities to break barriers and shape their identities as cultural and economic drivers. That’s especially true within the Latino community, where small businesses continue to power economic growth in both the U.S. and Mexico. But thriving in today’s marketplace requires more than determination and … Read more
By David Dembowski The past few years have required media executives to navigate some of the most unpredictable conditions our industry has ever seen. A CPM freefall in 2023. A $10 billion surge in political advertising in 2024. Mounting pressure to deliver faster, cheaper, better — on every screen, all at once. What these conversations … Read more
The Streaming Milestone That Made Headlines For the first time in the four-year history of Nielsen’s monthly TV consumption report, The Gauge, streaming has officially overtaken cable and broadcast combined. In May’s dataset, streaming captured 44.8% of total U.S. TV usage, while cable and broadcast together accounted for 44.2%, down significantly from their positions at … Read more
If there’s one phrase that marketers love to use, and executives love to nod along with (while silently wondering what it actually means), it’s “brand strategy.” To read more, CLICK HERE. Courtesy of The Association of National Advertisers
By Gonzalo López Martí – Creative Director https://www.LMMMiami.com/ What is false and what is real in 2025? Would you break up with your significant other because they have fake breasts, fake nose, fake hair, fake teeth, a fake waistline, Turkish hair plugs or a Brazilian butt lift? Welcome to the French Riviera. A sunny place … Read more
Is streaming king? Most Americans (83%) say they watch streaming services, with Netflix and Amazon Prime Video being especially common. Far fewer – 36% – say they currently subscribe to cable or satellite TV at home, according to a new Pew Research Center survey. Streaming use varies by age and income. But it’s still relatively … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. Luar Zorrillo ”La Plaza de la Peste” CLICK HERE to read.
The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) announced the launch of a powerful new public service advertisement (PSA) aimed at preventing buzzed driving across the United States. The latest creative encourages responsible driving behavior at a time when 30% of traffic fatalities nationwide involve an alcohol-impaired driver. … Read more
For brands, 2025 has posed a critical moment. Economic uncertainty has become a constant backdrop to consumer life, and it’s showing up online as recession anxiety, shaping what people post, how they shop, and whom they trust. From the return of “victory gardens“ as emblems of resilience to the continuing spread of #recessioncore memes on … Read more
Americans ages 13-24 spend four hours and 10 minutes with audio per day and reap a multitude of benefits from their listening, according to the new Gen Z Audio Report from Edison Research and SiriusXM Media. The Gen Z Audio Report includes a new online survey of more than 2,000 listeners ages 13-24 and reveals not … Read more
The U.S. median age — the age at which half the population is aged above and the other half below — has increased by 0.6 years from April 2020 to July 2024 when it reached 39.1, according to U.S. Census Bureau population estimates released today. Between April 2020 and July 2024, the median age rose … Read more
Many assume Florida is one of the nation’s oldest states and Utah to be among the younger But while a retirement magnet, not every corner of the Sunshine (or any other) state is “old” or, for that matter, “young.” Some older states like Florida have counties with much younger populations, while some counties within the … Read more
The U.S. population age 65 and older rose by 3.1% (to 61.2 million) while the population under age 18 decreased by 0.2% (to 73.1 million) from 2023 to 2024, according to the Vintage 2024 Population Estimates released today by the U.S. Census Bureau. The data show the population continued to age, with the share of … Read more
In recent years, diversity, equity and inclusion (DEI) initiatives have faced challenges across various sectors, from corporate boardrooms and state legislatures to educational institutions and government agencies Amid debates over affirmative action and diversity metrics, the need for robust DEI policies remains critical These discussions underscore the complexities of integrating diverse perspectives and the ongoing … Read more
