The advertising agency industry can be difficult to understand, especially for those lacking a first-hand history of working within it. Because many marketers, securities analysts and others look to understand the industry in order to be better partners, investors or students of the business, we wanted to illustrate how to apply our analysis framework to our own sector.
In VAB’s latest quarterly report surveying the video landscape it updated the media consumption habits of major demographic segments based on Q2 ’19 data. It also updated its comprehensive segmentation analysis highlighting the who, what, where, when, and how by device in order to continue exploring the nuances that exist within the video ecosystem.
2020 feels very much like a year of recalibration for the tech-driven future. The news is everywhere about public attitudes towards the commercial use of personal data, the manipulation of information, and the real dangers of network and data breaches.
TurboTax announced the launch of its Latino integrated marketing campaign for tax year 2019. Seeking to empower and educate Latinos nationwide through outreach efforts
El Círculo Creativo USA expands its regional leadership for the organization announcing the following Creative Executives for the 2020-2022 season
By Gonzalo López Martí – Creative director, etc / lmmiami.com/
In a new report by KPMG, we look at how AI is being implemented across five industries: healthcare, financial services, transportation, technology and retail. It shows that while there is some variation in AI adoption across industries, there is also a depth of engagement that is highly encouraging.
Brands have never been more important than they are today. Consequently, brands are under more pressure than ever before. Age, religion, and geography are boundaries that no longer hold a monopoly over defining communities — brands have risen into that echelon to play the role of uniter.
H Code released its 2020 Digital Fact Pack, showcasing new research conducted by H Code’s Intelligence Center to understand the preferences and habits of Hispanic consumers in the U.S. when it comes to digital media.
Which is most important for organizations trying to come up with the next breakthrough: having a culture of innovation or establishing a separate structure devoted to innovation? By Ralph de la Vega – Former Vice Chairman – AT&T Inc
Do brands care enough about fraud? Ask most brand managers and their agencies and digital publishing partners that question, and the answer will be a qualified yes.
In her book, Medical Bondage, Queens College, CUNY professor Deidre Cooper Owens moves between southern plantations and northern urban centers to reveal how nineteenth-century American ideas about race, health, and status influenced doctor-patient relationships in sites of healing like slave cabins, medical colleges, and hospitals. It also retells the story of black enslaved women and of Irish immigrant women from the perspective of these exploited groups and thus restores for us a picture of their lives.
U.S. consumers are bracing for a polarizing year in politics. From impeachment proceedings to the presidential election, emotions are high, but unemployment is low, and that appears to be the economy’s saving grace as we head into 2020. Now in its fifth year, our annual consumer sentiment report, ThinkNow Pulse™, provides insight into how Americans feel about the state of the economy, its impact on their household income, and how the political climate influences their economic outlook. We compared this year’s data with past years and found interesting shifts in sentiment among key demographics.
Katz Media Group announced that Rick Ramos has been promoted to Senior Vice President of Multicultural Partnerships, effective immediately. Ramos will report to Tucker Flood, President of Eastman Radio at Katz Radio Group.
Univision Arizona announced that Joe Donnarumma has been appointed President and General Manager of Univision Arizona, effective February 10th. In this role, Donnarumma will oversee all aspects of station operations for Univision Arizona’s television, radio, digital and social media properties, including advertising sales, marketing, news and production.
Gen Media Partners announced the addition of Erazno y La Chokolata to an exclusive ad and affiliate sales representation deal. The Hispanic afternoon-drive comedy program from Ten Mask, LLC is heard on 77 radio stations in 50 markets, including Los Angeles, Phoenix, San Antonio, Las Vegas, Sacramento, Fresno, Tucson, San Francisco, and more.
HOLA! USA is ceasing print operations effective immediately and will explore pivoting to the digital and social media spaces.
According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16. By Bill Duggan
Acento’s board of directors announced that intercultural veteran Donnie Broxson will become Chief Executive Officer as Hispanic advertising pioneer Roberto Orci steps into the new role of Chairman, effective immediately. Orci’s role will be to further grow the agency’s business, diversify its revenue base and build the company’s brand in the industry. Broxson will be responsible for Acento’s overall strategic direction, operations, and client relationships with all agency departments reporting to him.
Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult.
