Article placement: Top News

Deezer targets Hispanics

Deezer, the music streaming service is introducing a brand new campaign targeting Latinos with the debut of “together we make magic.”

Insights into Female Interest in Soccer in the U.S. [REPORT]

Gilt Edge Soccer Marketing released proprietary findings on female interest and engagement in soccer in the United States. Insights provide brand marketers with a greater appreciation for soccer’s unique connection to the female consumer.

Why online advertising is like a $273 billion-dollar cult

A recent article on The Correspondent is gaining attention for suggesting that the $273 billion-dollar online advertising industry is the new dot com bubble. The authors are undoubtedly right, much of the money spent on digital is being wasted. But here is the problem, too many advertisers believe their money is well-spent and they do not want to hear otherwise.  by Nigel Hollis

The truth is out there.

By Gonzalo López Martí  – Creative director, etc. / lmmiami.com/

“Beware those who want to save the world,
most likely they just want to control it.”

Solving Brand Suitability [REPORT]

“Human in the loop” contextual targeting – which uses brand preferences to power machine learning that is overseen by humans – is dramatically more effective than traditional modes of ad targeting, according to “Solving Brand Suitability,” a new study by MAGNA and the IPG Media Lab conducted with Zefr, the Contextual DMP™ for brands and agencies.

Getting Over Your Fear of Talking About Diversity

While 27 percent of chief diversity officers find themselves still having to make the case for diversity, inclusion, and belonging in the workplace, the good news is that the majority of top leaders already understand how critical these efforts are. Indeed, in my work in talent and diversity at Google, Disney, and other large firms, I’ve found many leaders eager for actionable frameworks and advice to create more inclusive cultures. But again and again I find one thing plaguing their attempts: fear.    By Daisy Auger-Dominguez

TV Will Drop Below 25% of Total US Ad Spending By 2022

US TV ad spending will drop almost 3% this year, and a 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel. According to eMarketer’s latest US ad forecast, TV ad spending peaked in 2018 at $72.40 billion.

The question of bias in media planning

Highly digitally-connected media planners are bringing their own biases to the interpretation of campaign data, argues Hannah Gillett, Strategy Director at Spark Foundry.

The Ad Platform: Who Is Driving Ad Dollars to Digital?

eMarketer principal analyst Debra Aho Williamson joins host and fellow principal analyst Nicole Perrin to discuss the advertisers that are driving the shift from traditional media ad spending to digital. Does the traditional narrative hold up that a long tail of small advertisers rocketed Facebook to Google to prominence, or are digital pure plays responsible for the shift?

What Is “Equal Stature” In A New Business Meeting, and Why Do You Need It?

Equal business stature is a straightforward concept. It’s important because deals often don’t get closed without it. People do business with those they respect, those they trust and view as credible, and who they see as their peers. If you are viewed as less capable or less professional, why would someone trust you with their business?  by Mark Duval – The Duval Partnership

Marriage and Cohabitation in the U.S. [REPORT]

The share of adults who have lived with a romantic partner is now higher than the share who have ever been married; married adults are more satisfied with their relationships, more trusting of their partners

Sarkis named Executive Creative Director at Conill

Conill announced that advertising creative Gustavo Sarkis will join the agency as its Executive Creative Director effective November 20. In this new role, Mr. Sarkis will lead all Conill creative teams and client campaigns across its offices in Los Angeles, Dallas and Miami.

Diversity And Inclusion And Multicultural Marketing Are Not The Same

Sometimes when you finish writing an article, you may struggle a bit to find a catchy headline. You look for something that could immediately break through the clutter, maybe something with a sense of humor, sometimes a breaking news approach. However, that’s not the case for this article. Sorry, but this time I went with a direct headline. Why? Because I believe it is crucial to address this topic in a very straightforward manner.  By Isaac Mizrahi – Co-President of ALMA

Guzman joins Espada PR

Espada PR announced that their new office in New York City to be directed by veteran publicist and marketing expert Wilson Guzman.

E-commerce and premium digital media to drive beauty adspend recovery

Beauty adspend has struggled in recent years as magazines and television –  traditionally favoured by brands for their ability to evoke emotional connections with consumers through bold imagery and high production quality – have lost audiences to the internet. While these channels are still valuable, circulations have declined for many years and ratings are now falling in key markets.

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