VIX, a publisher for U.S. Hispanic audiences, named Sebastian Trujillo EVP of U.S. Brand Partnerships. Trujillo brings more than twenty-five years of experience in video, revenue growth and business development, establishing strategic partnerships within the U.S. Hispanic market and Latin America. Trujillo will also provide strategic insights to support VIX’s expansion of OTT and CTV products that meet the needs of the company’s clients.
Today, Hispanics represent one in four 18 to 34 year olds in the US. They have origins in a variety of countries – each with their own unique culture – and are united by a common language. What else unites them?
For years, female executives have come away from women-only leadership programs empowered to do—and ask for—more, valuing the opportunity to examine their strengths and shortcomings in the psychological safety of their peers and to use the experience as a springboard for personal development.
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, coming to a “store” near you.
Millennials and Gen Z’s love of travel is fueling new opportunities for technology, media & entertainment, and telecommunications companies. How can marketers leverage these behavior trends to drive growth?
By Gonzalo López Martí – Creative director, etc / lmmiami.com
Only pursue pitches that are worth your time. By Mark Duval – The Duval Partnership
An interesting irony of today’s retail landscape is that brands have never been more and less important.
It is easy to measure sales being made now, but if a brand is to grow must also influence people who are not yet ready to buy. It must influence people who do not yet know they want to buy the category, never mind a specific brand. So how do you know whether your marketing is likely to generate future sales? by Nigel Hollis
It’s a yawning chasm throughout the marketing terrain: 85 percent of CMOs believe that big, creative ideas that build brand and emotional connections are critical for future success — but just 54 percent say they can currently deliver on those capabilities. That’s one of the key findings from the “Make Change Real 2019 CMO Survey,” released last year by the Dentsu Aegis Network.
This blog is written for men, talking directly to men. Men who have an interest in women (whether heterosexual or bisexual).
Even more specifically, the men who say that they want a strong, independent woman. The men who find powerful, determined women sexy.
The men who write on forums that they are looking for women who pay their own way, won’t ‘rinse them’ and have their own careers and minds.
The men who say they love an intelligent, educated woman because they are ‘feisty’. Ew.
Sound like you? Sound like a man you know?
With about a month to go before the first caucuses and primaries, the issue of economic inequality and how to tackle it remains a focal point in the race for the Democratic presidential nomination, and it will likely continue to be a central issue in the general election. About six-in-ten U.S. adults say there’s too much economic inequality in the country these days, and among that group, most say addressing it requires significant changes to the country’s economic system, according to a new Pew Research Center survey.
From tech titans such as Facebook and Uber to traditional stalwarts such as Boeing and PG&E, many brands took a beating over recent months and will be limping into the new year. For them, the New Year’s resolution is clear and immediate: fix brand dings and dents.
Have advertisers (and their creative agencies) run out of ideas for improving their relationships?
In our 2020 Media Trends & Predictions, one of the 12 trends we have identified is that influencer marketing needs to grow up. It’s currently going through its challenging teen phase. Fake followers, unconvincing endorsements, lack of transparency about whether it’s an #ad or a #gifted product, are all cause for concern. But rather than slamming the door shut on the mess, we need to gently coax it into understanding the opportunities. by Jane Ostler Global Head of Media, Insights – Kantar
alma announced that Marriott International has appointed them as its social media agency of record for the Caribbean and Latin American region (CALA) following a competitive pitch.
It seems like only yesterday that we (Hispanic marketers) were anxiously awaiting the findings from the 2010 census. We were confident that the numbers would reveal the strength of the marketplace and that brands would begin investing against this consumer. In a way, it did, but not to our expectations. By Maria Amor
Move over, “diversity.” Make room, “inclusion.”
Today, the hot corporate buzzword in the diversity field is “belonging.”
Have you felt that everyone around you is getting angrier and that the news is getting worse? Caroline McCarthy says you can blame the advertising industry. Learn more about how advertising is fueling the battle for our attention and feeding the current dysfunction in media.
Happy holidays! I hope everyone’s doing great and gearing up for an amazing 2020. I for one can’t wait to dive head first into a new decade given all of the excitement and momentum surrounding our industry. 2020 is a Census year, and Latinx in the U.S. are projected to exceed 62 million people, or approximately 20% of the total population in America (+23% vs. the 2010). But you probably already knew that, right? By David David A. Chitel – CEO & Founder / NGL Collective
