How We Develop and Improve the Census
Evaluation through experiments is key to making sure the data we collect are of the highest quality and the most complete they can be.
Article placement: Top News
Chemistry acquires interest in Pinta
Chemistry has acquired a significant stake in Miami based Pinta. The combined entity will have primary offices in Atlanta, Miami, and Pittsburgh, in addition to satellite offices in New York , San Francisco and Nashvill
305 Worldwide
Horizon Media Inc. has teamed up with the hip-hop star Pitbull to start a multicultural marketing agency called 305 Worldwide, part of a plan to invest in creative production and full-service marketing capabilities.
HACU Announces Fellows for Inaugural Academia de Liderazgo/Leadership Academy
The Hispanic Association of Colleges and Universities has announced 24 fellows have been selected for its Inaugural Presidential Leadership Academy, La Academia de Liderazgo. The program is designed to increase Hispanic representation in presidential positions in higher education.
Why Madison Avenue Should Care About DOJ/FTC’s Antitrust Investigation
According to a story in the Wall Street Journal, the Justice Department (DOJ) and Federal Trade Commission (FTC) have settled their turf war and initiated an antitrust review into companies in e-commerce, online retail and search. The purpose of the probe is to examine whether or not companies such as Amazon, Apple, Facebook or Google’s parent, Alphabet, have unfairly stifled competition and innovation and, therefore, negatively impacted consumers.
The science of emotions [REPORT]
Emotions may seem complicated, but by better understanding their value and function we can learn how to harness their power to enhance relationships and improve well-being.
Coastline America [INFOGRAPHIC]
Did you know that 29.1% of the total U.S. population – about 94.7 million people – lived in coastline counties in 2017? That’s a 15.3% growth since 2000.
Eastlan to launch Multicultural Radio ratings service
The initial product offering, dubbed “E-Plus”, is specifically designed to improve measurement accuracy in large multi-cultural radio markets.
Is Influencer Marketing Killing Culture?
Influencer marketing stands at a crossroads. Influencer scandals, the introduction and growing acceptance of fakeness and overall low quality of influencers themselves have all contributed to a declining relevance among consumers. Despite the canary in the digital coal mine, brands continue to increase their influencer marketing budgets and employ more digital tools in an attempt to connect with consumers and drive engagement.
The simple truth about customer experience
Here is the simple truth about customer experience: it’s complicated. And we all know how much people hate complexity. That is why a measure like NPS has become so popular. One number, that’s the answer…except when it is not. by Nigel Hollis
Amador named GSM for Cali 93.9 in LA
Meruelo Media announced that sales executive Mariano Amador will join the newly reformatted Cali 93.9 (KLLI-FM Los Angeles) as General Sales Manager.
Seven Agency Models Designed for a Digital Age
The pioneering search-consultancy Roth Ryan Hayes uses a variety of shortcuts to help bring marketers and agencies together. However, some techniques work better than others.
ADVERTISING GROWTH DRIVERS: DIGITAL ENDEMICS
Different segments of advertisers increase spending on digital media at different rates. “Digital endemics” are likely responsible for the bulk of the industry’s recent growth. Global advertising spend has generally expanded in line with the global economy, with a disproportionate share of growth benefitting digital advertising.
From creativity to scalability.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- When the Winkelvoss twins, Cameron and Tyler, sued their ex Harvard chum Mark Zuckerberg under the accusation that he had stolen their idea for a social media platform, Mark’s answer was a smart one: social networks already existed.
- MySpace, Friendster and other now defunct companies were launched several years before Facebook.
- All Zucks did was improve something that’d already shown potential.
Entravision launches Fuego Hot Hits 103.5 FM Radio Station in Sacramento and Modesto, CA
Entravision Communications Corporation announced a radio format change in Sacramento and Modesto, CA with the launch of “Fuego Hot Hits” on KHHM 103.5 FM and KCVR 98.9 FM effective immediately.
NGL Studios announces World Premiere of Raúl Juliá: The World’s A Stage
Raúl Juliá: The World’s A Stage premieres August 3rd at the world-famous TCL Chinese Theater during the Los Angeles Latino International Film Festival (LALIFF). Special screenings are also slated throughout August and September in New York, Puerto Rico, San Diego and Miami.
Rethink Your Agency’s Approach to RFIs & RFPs
I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI process, which he’s generously shared with us here. by Mark Duval – The Duval Partnership
Delivering Value Beyond Traditional Agency Management
Relationships with agency partners can be complex. Marketers are not just buying widgets — they have a unique and constantly evolving need to build brands and communicate messages to an intended target audience. Agency partners must be able to adapt to meet those shifting needs while delivering a constant level of quality and service.
The Importance of Incremental Lift
Marketers like to try new things. One of the reasons many of us got into this profession is the ever-changing nature of it and the fact that there is always innovation: new channels, tools, tactics and technology to learn and master.
Adapting Your Business to Change for Today and Tomorrow [REPORT]
In today’s “quantum age of marketing,” the advances of technology are rapidly evolving, impacting every area of our lives at a rate never before seen in human history.
