Non-Hispanic white Americans account for 60% of the U.S. population, but in a growing number of counties, a majority of residents are Hispanic or black, reflecting the nation’s changing demographics and shifting migration patterns.
According to the National Women’s Law Center, Latinas earn only 53 cents for every dollar a non-Hispanic white male earns. This disparity equates to more than a $1 million difference in earnings over a lifetime of employment! The good news is that more Hispanics are going to college and graduating with degrees, a key factor to narrowing this wage gap. Between 2000 and 2015, the college attendance rate among Hispanic high school graduates increased from 22% to 37% according to the U.S. Department of Education with Latinas making up slightly more than half of these students. By Karla Fernandez Parker – Senior Marketing Executive, Branding and Advertising
Amscot Financial reveald its 6th Spanish-bilingual campaign geared toward a critically important consumer segment across core Florida markets. The new, original campaign highlights convenient financial services available to a wide range of consumers from new arrivals resettling in Florida, to entrepreneurially spirited, first-generation families and career-building millennials.
NextGen Collective has partnered with Latina founders Karli Henriquez (Know Alias) and Brittany Chavez (Shop Latinx) to bring awareness of Latina Equal Pay Day on November 20, 2019—the day when Latina pay catches up to that of white, non-Hispanic men from the previous year.
The 4A’s and The 614 Group released “The Future of Programmatic and Automation,” a report that reveals that full automation is the future of programmatic advertising and data-driven marketing.
How do you reach an ever-expanding, fast-growing ethnic market that is extremely loyal to brands and where word of mouth is golden? If you didn’t have to compete so heavily for attention in newspapers, email blasts and other advertising venues, reaching this demographic could be easy.
Viacom International Media Networks (VIMN) announced that Pierluigi Gazzolo, President of VIMN Americas and Executive Vice President of Nickelodeon International, has been appointed President of OTT International and Viacom International Studios (VIS), signaling the increasing importance of VIMN’s OTT and Studio business.
My immediate association with the term “sponsorship” is Bayern München (my home town’s football club) running onto the field of the Allianz Arena, with the logos of their main sponsors Deutsche Telekom and Adidas prominently displayed on their uniforms. An image that triggers emotions: excitement before the game, tension before a goal, joy after winning – and I’m not even a football fan, so how must this feel for a real enthusiast? by Nicola Niesl – Associate Director Global Connect Centre / Kantar
NBCUniversal Telemundo Enterprises and Comcast NBCUniversalreleased a special report titled “Latinas Powering Forward.” The report is propelled by Unstoppable Women, Telemundo’s company-wide initiative dedicated to championing female achievement and “Know Your Value,” Comcast NBCUniversal’s nationwide female empowerment effort. The findings highlight how Latinas are raising their standing across the United States, having a major impact on every sector, motivated by a ‘no matter what’ work ethic and pride in where they came from.
Think about everything you have to get done today. If you’re a woman, chances are pretty high that you’ll have to work a little harder than men will to get it all done. In fact, you might even need to do it better just to measure up. Yet despite the countless responsibilities and challenges that women have in a given week, they’re voracious consumers of media. In an average week, the 156+ million women in the U.S. consume just shy of 73 hours of media—that’s five more hours of media than men.
eMarketer junior analysts Blake Droesch and Lucy Koch join principal analyst Jillian Ryan to discuss whether companies still need a traditional CMO. What are the new responsibilities of the new CMO, and what can they do to thrive? Jillian, Blake and Lucy also talk about the smartphone shipment rebound and whether people prefer to watch the same content separately, or different content together.
New and ground-breaking marketing often grabs our attention. But the evidence points to consistency as the key to brand growth. How can brands be consistent yet still attract their audience’s attention? by Myles George – Director / NeedScope International
Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.
Deezer, the music streaming service is introducing a brand new campaign targeting Latinos with the debut of “together we make magic.”
Gilt Edge Soccer Marketing released proprietary findings on female interest and engagement in soccer in the United States. Insights provide brand marketers with a greater appreciation for soccer’s unique connection to the female consumer.
A recent article on The Correspondent is gaining attention for suggesting that the $273 billion-dollar online advertising industry is the new dot com bubble. The authors are undoubtedly right, much of the money spent on digital is being wasted. But here is the problem, too many advertisers believe their money is well-spent and they do not want to hear otherwise. by Nigel Hollis
The impact of consumers’ newfound super powers
By Gonzalo López Martí – Creative director, etc. / lmmiami.com/
“Beware those who want to save the world,
most likely they just want to control it.”
Personalization at scale is where retailers and consumer brands are competing to win. But in focusing on “playing offense” to capture value, executives are often overlooking their “defense”: preserving, protecting, enabling, and accelerating the hard-won gains of their digital efforts by ensuring that personalization at scale keeps personal data secure and private.
“Human in the loop” contextual targeting – which uses brand preferences to power machine learning that is overseen by humans – is dramatically more effective than traditional modes of ad targeting, according to “Solving Brand Suitability,” a new study by MAGNA and the IPG Media Lab conducted with Zefr, the Contextual DMP™ for brands and agencies.
