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Why First-Party Data Is Critical for Personalization (and Why Syndicated Data Alone Won’t Cut It Anymore)

By Monique De La Rosa – Translating complex data into actionable, experience-led solutions — architecting Personalized Interactions with Storytelling … where Data Talks & Strategy Speaks In the age of hyper-connected customers and rising expectations, personalization is no longer a nice-to-have—it’s a baseline requirement. Brands are expected to understand who their customers are, anticipate their … Read more

Why Sacrificing Channel Expertise Can Lead to a Vicious Cycle of Diminished Performance – Cutting costs or cutting corners?

By Philip Inghelbrecht The conversation between CMOs and CFOs has become increasingly focused on cost efficiency. Faced with rising scrutiny on budgets, many CFOs are questioning the value of maintaining multiple specialized agencies and advocating for consolidation to reduce fees. For CMOs, this creates a dilemma: How can they justify the need for channel expertise … Read more

Earned Media Strategy in 2025: Tips, Trends & Tactics [INSIGHTS]

As public relations (PR) evolves at lightning speed, earned media remains a powerful way to build trust and reach new audiences. In fact, in the 2025 Comms Report, 30% of PR professionals say they’re relying more on earned media than last year. Smart brands are also rethinking their earned media strategy to stay ahead in … Read more

HMC Honors AT&T with the 2025 Marketer of The Year Award

The Hispanic Marketing Council (HMC) has honored AT&T with the prestigious 2025 HMC Marketer of the Year Award. This recognition places AT&T among an elite group of brands that have demonstrated a strong commitment to multicultural marketing and engagement. AVP, Corporate & Brand Advertising Lianne Sinclair will accept the award at HMC’s Annual Summit on … Read more

Positive Perceptions emerges as key attribute for Driving Brand Performance on Social Platforms [REPORT]

MAGNA and Pinterest release illuminating new research that explores the links between ad environment attributes and brand outcomes on social platforms. This study centers users’ emotions as core data to inform media planning and drive brand alignment. The robust research project measures brand impact, unconscious neuro-metric response, and sales impact through marketing mix modeling (MMM) … Read more

Marquez Brothers acquires YoGusto Brand

Marquez Brothers International, Inc. (MBI), a family-owned company dedicated to the production and distribution of authentic quality branded Hispanic foods, announced that it reached an agreement to acquire Hato Potero Farms- owner of YoGusto® brand, one of the leading drinkable yogurt brands in the Southeastern United States. This strategic move marks a significant milestone in … Read more

What is the Job of Financials and Metrics for Creative Agencies?

By Jason M Blumer – CPA, CEO of Blumer & Associates, CPAs The world of finance seems to be elusive for many digital, marketing and creative agencies. This post will highlight some practical ways to understand financials and what the financials are meant to provide a creative agency owner. Understanding Benchmarks & Metrics: The North … Read more

TELEMUNDO celebrates 25 years of Andres Cantor’s Unforgettable Calls & Coverage

Telemundo celebrated the 25th anniversary of the legendary soccer commentator Andrés Cantor with a special on-air tribute during its live coverage of the FIFA World Cup qualifier between Argentina and Brazil yesterday March 25. This April 1 officially marks Cantor’s 25th year with Telemundo, a milestone that recognizes his unparalleled contributions to sports broadcasting. Widely … Read more

4 Paths to Absolving the Cardinal Sins of Digital Advertising

By Grant Gudgel In digital advertising, there are two surefire ways to get fired as an agency or ad tech provider: Fail to spend all a brand’s allotted budget. Put a brand’s creative in a brand-unsafe environment. These are the cardinal sins of digital advertising — and they’re completely in conflict with one another. To … Read more

Why Retail Media Breaks Marketing Mix Models (MMMs)

By Skye Frontier For decades, brands have relied on marketing mix models (MMMs) to prove the value of their investments in advertising. These models, built to assess the mix of paid media channels like TV, print and digital display, helped marketers justify budgets and optimize their allocations. But as retail media networks (RMNs) attract billions … Read more

Attribution, attribution, attribution: Spotify’s location-based playbook.

By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ “I know that 50% of my advertising budget goes to waste. Problem is, I don’t know which 50%.” A phrase that belongs in the Cliché Hall of Fame*. It remains as relevant as ever nonetheless: attribution is the ultimate marker of advertising ROI. Attribution as in identifying … Read more

TELEMUNDO 51 MIAMI names Liliet Heredero Vice President of News & Conten

Telemundo 51 Miami / WSCV, part of NBCUniversal’s Telemundo Station Group, has named Liliet Heredero Vice President of News & Content. The multiplatform news veteran with 20 years of experience with local, national and international media organizations has served as Director of Multiplatform Content & Streaming for Telemundo 51 and NBC6 South Florida / WTVJ … Read more

Cultural Capital Is the Flex

By Roberto Ramos – Group President, Chief Transformation Officer at Culture + Group & CIEN + 3 Models Brands Must Master to Lead in Culture (Not Just Market in It)  Culture moves everything. It drives how people see themselves, who they connect with, and what they buy. It shapes language, aesthetics, rituals, desire. From Kendrick … Read more

Northgate González Market names Orci Advertising as Agency of Record

Orci, the Independent Hispanic-first full service agency, has been named agency of record by Northgate González Market, one of the largest Hispanic supermarket chains in the U.S. which is also proudly family-owned. The appointment was made in late 2024, with kickoff happening this past January. Orci replaces New York-based marketing agency Monks, which was previously … Read more

Reaching LGBTQIA+ Consumers with Interactive and Targeted Advertising Strategies

LGBTQIA+ audiences are bullish on interacting with brands through digital advertising and social media, according to Horowitz’s recent report, State of Media, Entertainment, and Tech: FOCUS LGBTQIA+. This annual study found that LGBTQIA+ consumers are more likely to engage with interactive and targeted advertising. For instance, more than half (52%) of LGBTQIA+ consumers say they … Read more

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