Organizations are continually tasked with understanding what their employees do, the tools they use to accomplish their work, and the environment in which they operate, and 70% of HR executives recognize the need for overall digital transformation. Just as the technology evolves, workplace culture must continue to be an utmost priority for leaders – and not just those in the C-suite.
Resilience is the “it” word of 2019. From the headlines and sound bites on the topic in political, sports, and celebrity news to the focus on health and wellness programs for employees, as well as self-care apps, resilience has entered the American lexicon as yet another personal wellness goal: to have more of it.
St. Jude Children’s Research Hospital announced the launch of the Spanish-language version of its widely popular This Shirt Saves Lives campaign at the Billboard Latin Power Players Summit Party in Los Angeles. Launching with Mexican-American singer, songwriter and actress Becky G, the new t-shirt, “Esta Camiseta Salva Vidas,” introduces a new era of the national campaign that inspired a mainstream movement to support the lifesaving work of St. Jude: Finding cures. Saving children.
Hispanic Access Foundation released its new short film “I Am Cheo,” which explores the intersection of Latino culture and communities with the outdoors and climate issues, like wildfires, and emphasizes the need for engagement and action to preserve our future.
The Hispanic Public Relations Association (HPRA) reveals the winners of the 2019 National ¡Bravo! Awards, recognizing several categories including corporate and agency campaigns, diversity and inclusion, journalism and overall leadership in the Hispanic public relations and marketing communications industries.
In response to a recent op-ed about the missed opportunity in the streaming service market among Hispanics, Jose Villa, president of Sensis, notes that “the Hispanic market has been targeted sparingly and with mixed results by streaming video and OTT players” and opines that “Spanish-language content preference and consumption provides the best basis for identifying a unique market opportunity for streaming video in the U.S. Hispanic market.” By Adriana Waterston – Horowitz Research
New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do business with a brand if their data usage was invasive.
For every ad featuring strong women and girls, there’s the inexplicable product that was marketed specifically to women—but didn’t have to be. From household cleaners to snacks, some brands are creating unnecessarily gendered versions of products and often charging women more for it. The spotlight on this practice, which is referred to as the “pink tax,” is growing hotter. And it’s leaving the door wide open for new brands to make waves by openly calling attention to pink taxed items, challenging sexist stereotypes, empowering underprivileged women and creating products that put the comfort and desires of women, rather than society’s expectations, first.
This year marks the fifth year of our research on women in the workplace, conducted in partnership with LeanIn.Org. We look back on data and insights since 2015 from close to 600 companies that participated in the study, more than a quarter of a million people that were surveyed on their workplace experiences, and more than 100 in-depth one-on-one interviews that were conducted.
The 2016 ANA report on media transparency was a welcome and long-overdue wake-up call for the global advertiser community. By highlighting the existence of nontransparent trading practices in the U.S. media market — by most measures the largest and most sophisticated in the world — the report focused many national and global advertisers’ attention on the issue of transparency in media. It was the first stepping stone on the journey to more transparent media trading.
Since the U.S. Supreme Court has settled the debate around the inclusion of the citizenship question in the upcoming 2020 census, the business community can once again focus on what truly matters: the rich data it will provide to all of us, and how to apply the new learnings that this data will unlock. By Isaac Mizrahi- Co-President of ALMA
A recent WARC newsletter offered up an article titled, “How e.l.f. re-engaged with consumers”. The review of how the U.S. cosmetics company achieved this was interesting and led me to reflect on the need to adapt your media strategy to be appropriate to your brand’s status. by Nigel Hollis
With so much content available to young adults these days, their media consumption differs greatly from that of older age groups.
In this constantly changing ecosystem, TV channels and digital platforms are competing creatively to nurture their appeal to this audience.
With research, data, and insights commanding media attention today, an organization such as the Advertising Research Foundation ( ARF ) must help its membership understand and navigate the impact. The ARF is well prepared for this task. Its mission, according to Scott McDonald , chief executive officer and president, is “to further, through research, the scientific practice of advertising and marketing.”
By Gonzalo López Martí – Creative director, etc. / lmmiami.com
Consumer confidence among Hispanics in the United States jumped in the third quarter of 2019 as optimism grew for the economic outlook for the U.S., according to a new national consumer sentiment index conducted by the Florida Atlantic University Business and Economics Polling Initiative in FAU’s College of Business.
At this year’s Cannes Lions, Peter Field’s analysis of entrants into the UK’s IPA awards declared a crisis in creative effectiveness, blaming organisational short-termism for the decline. At Kantar we have long championed the role of creativity in driving brand predisposition, that if converted into action, delivers short term sales and longer-term equity. So, if award-winning ads are becoming less effective, how can we help restore them to their former strong effectiveness? by Daren Poole – Global Head of Creative / Kantar
When her time as a senior policy adviser in the Obama White House was coming to an end, Dr. Knatokie Ford had one question guiding her next move: How do we ensure that no matter who occupies the building next, the work will continue? It was with that question in mind that Ford, who holds a doctorate in experimental pathology from Harvard, joined the #SeeHer initiative as an adviser on STEM and entertainment engagement. Ford’s work in diversity and inclusion in STEM (science, technology, engineering, and mathematics) and her passion for the power of storytelling serve as the foundation for Fly Sci Enterprise, the company she founded to help leverage entertainment media to enact social change.
Marketers continue to be very focused on achieving greater effectiveness, more dynamic delivery, and better use of content. However, truly unlocking growth requires a broader mindset that addresses the entire customer lifecycle and the corresponding organizational support to make it a reality, including decision-making authority, budget alignment, and overall cross-functional empowerment.
The entertainment industry has long influenced the products consumers buy. For instance, “Top Gun,” the hit 1986 film about a U.S. Navy pilot, helped popularize Ray-Ban‘s Aviator sunglasses. They haven’t gone out of fashion since. Today, the amount of content generated from streaming services and other forms of digital media is exploding. As a result, consumers increasingly will be exposed to new ideas for product use.
