Fact or fiction? breaks down common myths and misconceptions about digital transformation, while showcasing KPMG leaders’ perspectives on related topics such as artificial intelligence and blockchain, and the impact of these emerging technologies on the workforce, businesses and society.
It’s not just about the tech. Because technology implemented without a crystal-clear business focus can’t yield its true value. Our people—behind the tech—help transform organizations. We’re powered by collaboration—among ourselves, with clients, and with the world’s most-progressive digital companies. We play the long game, investing in our clients and our people.
I bought my favourite moisturiser last week out of habit, only to discover that Simple had made a packaging change. Not one that impacts how I used the product or makes the pack more beautiful, but one that makes me love the brand a little more. Simply discovering that your brand has done the right thing can be more powerful than being told it has. by Sarah Mitson – COO, Insights Offer – Kantar
Early in the digital era, Hispanics lagged significantly in internet access, but that’s changed mainly due to smartphone adoption. These days, Hispanics are avid users of social media and digital video—though they do lag behind in having home broadband.
“Half my advertising spend is wasted; the trouble is, I don’t know which half.” This quote is regularly attributed to either U.S. retail magnate John Wanamaker or to UK industrialist Lord Leverhulme, depending on which side of the Atlantic you were trained. The quote has become a cliché for the uncertainty about the effectiveness (or ineffectiveness) of advertising.
Among the many facets of change, perhaps none is more daunting than the need to not fall behind or get caught off guard. So what are the big “watch-outs” that consumer packaged goods (CPG) manufacturers and retailers need to be mindful of among the many that might not carry as much weight over the long term? While we could list many, we’ve identified three blind spots that we believe should be top of mind given the long-term nature of the implications involved.
Medea, Inc. announced the appointment of Tyson B. Gomez as President of Medea Spirits, LLC. Mr. Gomez, a seasoned veteran in the world of spirits and marketing, has spent the past two decades building and refining his expertise in the highly competitive industry.
beIN SPORTS announced a content licensing agreement with U.S.-based Spanish-language broadcast network Azteca America. The licensing deal gives Azteca America the broadcast rights to the upcoming and highly-coveted 2019/2020 LaLiga Smartbank soccer season. Azteca America will also gain access to additional high-quality sports content produced specifically for the US Hispanic audience.
According to the official U.S. Census Bureau’s projections, next year, 2020, will be the year when the majority of our country’s population of 17-years-olds and under will come from a minority background, most of them from a Latino, African-American or Asian-American ethnicity. By Isaac Mizrahi – Co-President of ALMA
The U.S. Multicultural Media Forecast 2019 is a new study conducted by PQ Media on behalf of ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) that identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth. The following provides ten interesting insights from the study. By Bill Duggan
Driven by gains in education and greater access to financial resources, the estimated buying power of US Hispanics is poised for growth. But Hispanic consumers and their shopping habits are often misunderstood or overlooked by marketers. US Hispanics are digitally driven shoppers. We forecast that 68.6% of US Hispanics ages 14 and older will make at least one digital purchase in 2019—just slightly lower than the figure for the total population, 71.5%.
This title sums up the premise of a talk held by WARC at Cannes Lions 2019. The talk was given by Martin Weigel from W+K Amsterdam and Rob Campbell from R/GA London who promoted chaos as an enabler of creativity. by Nigel Hollis
Chief marketing officers have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations — all while being the voice of the customer to ensure experience is the organization’s top priority. It can be hard to keep up.
As I sat patiently through another irrelevant YouTube ad recently, I reflected on why so many ads fail to grab my attention or create a lasting impression. But in a world where marketers can create content for a few thousand dollars and ‘noise’ supersedes quality, why should they exercise caution? Everyone else is doing it so why shouldn’t they? by Hannah Nicholl
With all of the attention paid to online beauty influencers, beauty brands may be missing out on a key target: mothers.
Forty percent of women do not identify “at all” with the women they see in advertising.
Chief marketing officer is not considered one of America’s most precarious jobs, but perhaps it should be. A recent study from the executive search firm Spencer Stuart found that while the average tenure of CMOs in 2018 was 43 months, the median tenure was only 27.5 months in 2018, down from 31 months in 2017, The Wall Street Journal reports.
It takes a concerted effort to develop a successful integrated marketing campaign. Every channel plays its part in driving consumers toward making a purchase and beyond. A campaign’s performance ultimately comes down to nailing the right time and place to deliver it.
As Women’s Equality Day is celebrated across the U.S. commemorating the 19th Amendment to the Constitution, a survey finds a notable gender gap among recent college graduates entering the workforce. The survey, conducted as part of the Cengage Student Opportunity Index, shows that while recent college graduates feel good about their job prospects, women are much less confident than men when it comes to salary expectations. Women are also significantly less optimistic than men about the country’s economic outlook, with a majority reporting they feel the country is on the wrong trac
Anyone operating in the U.S. consumer packaged goods market (CPG) knows that it’s rare to see a product come along that delivers—or has the potential to deliver—massive growth at scale. The budding cannabis market in the U.S. has the potential to be a golden opportunity for traditional consumer brands and retailers. Within the U.S. states where cannabis sales have been legalized, cannabis and cannabidiol (CBD) from hemp generated $8 billion in 2018. However, a large portion of cannabis products remain illegal under U.S. federal law.
