A 2018 report LinkedIn produced in partnership with World Bank Group found that newspapers, broadcast media, and publishing are among the fastest-declining industries worldwide. However, writing, editing, and online media are growing at a rapid clip.
The 2020 presidential race is shaping up to be a record year for political ad spending — and digital is poised to land a larger share of that spending. Democrats are fired up (with more than 20 Dems running for president), President Trump is aiming to bank a billion dollars for his reelection effort, and campaign managers conditioned by digital media will be in charge of many campaigns.
According to Vincent Létang, EVP Global Market Intelligence and author of the report: “The US ad market had a great first half thanks to a strong economic environment as well as media innovation and a dynamic technology vertical. Digital media ad sales matured, as expected, but continued to grow close to +20% yoy, while editorial media performed better than expected thanks a recovery of radio, and OOH in full swing. We forecast an 11th year of growth in 2020 as record political spending will generate an all-time high of $5.5 billion in incremental ad revenue and mitigate the effect of the expected economic slowdown”
Mood, needs state and situation are key indicators of ad receptivity (willingness to see an ad before exposure to it) and ad attention (the active behavior of noticing an ad) for both digital video and digital audio consumers, according to “Ad Receptivity, Deconstructed,” a new media trial study by MAGNA and IPG Media Lab in conjunction with Pandora Media, LLC, a subsidiary of SiriusXM.
On the second anniversary of Hurricane Maria’s devastating impact on Puerto Rico, Richards / Lerma, a Dallas-based Hispanic ad agency announced the launch of a multi-media campaign supporting the efforts of a unified coalition created to intensify fundraising for the years-long effort to rebuild Puerto Rico.
GroupM and eight of the industry’s media, technology and publishing organizations announced the formation of the New Majority Ready™ Coalition. Led by GroupM, and comprised of Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom, the coalition’s aim is to help brands better adapt to the changing U.S. demographics and assist in developing their audience planning and media strategies accordingly.
Members of Congress and technology leaders are rated lower in empathy, transparency and ethics; public gives higher scores to military leaders, public school principals and police officers
Robyn Loube,has been named Vice President of East Coast Operations for Sensis. Loube will oversee Sensis offices in DC, Atlanta, and Little Rock
If you don’t have access to all the data you need to create actionable insights, you’re not alone. Only eight percent or less of marketers think they have all the data they need. That’s according to our latest study, Getting Media Right: Marketing in Motion, which highlights that advertisers are struggling to use data to effectively guide media investments. by Aaron Ethan Peterson – Senior Director, Marketing / Kantar
The consumer journey, or path to purchase, finds a logical end at the purchase point. But where does the journey begin? Unlike in times past, the start was pretty easy to pinpoint. While it starts where consumers learn about products, the ways in which we learn about products are far more varied, ranging from advertising, the recommendations of friends, family and online communities, as well as our own research.
Rigid corporate cultures do not inspire anybody to think creatively and come up with novel solutions to everyday problems. Millennials get far more accomplished when formalities and hierarchies are stripped away. The new, modern leader has to be approachable and expect to be treated the same as every other individual in the organization, this is an essential element to workplace relationship formation. by Kristien Turner – Head of Digital Financial Literacy | Corporate Partnerships
As high school students return to school, they may see the benefits of new state laws across the country that require curriculums to offer a class about personal finance. This is great news for young adults as 76% of recent high school graduates agree it should be required, according to a national survey by Experian.
A new study that proves the incremental value of genuinely reflecting culture in marketing creative was unveiled today by The Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM). The Cultural Insights Impact Measure™ (CIIM™) was developed by AIMM in partnership with NBCUniversal and AIMM member companies. CIIM™ evaluates advertising creative in various categories and identifies the impact and effectiveness of cultural insights in ads and programming on increased brand relevance, ad relevance, purchase intent lift, and loyalty.
NBCUniversal announced “Peacock” as the name for its new streaming service. Peacock is a nod to NBC’s iconic logo and NBCUniversal’s rich legacy of creating beloved films, TV series, characters and franchises that have been at the epicenter of pop culture and will continue to define the future of entertainment.
The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and frequency metrics to individual media types.
The Recording Industry Association of America (RIAA) released a report that shows that in the first half of 2019, the U.S. Latin music business continued to grow at a double digit pace.
NewSchools Venture Fund released a new report, Talented, Passionate and Underrepresented: Investing in Latino Edupreneurs. Informed by a combination of qualitative and quantitative research, the goal of the report is to better understand the reasons why there are so few Latino education innovators, and what education philanthropies can do to better support them.
More than two-thirds of advertisers (69 percent) have updated their media agency contracts within the past three years, and one third have made updates in the past year alone in response to concerns about transparency and alleged rebates in the media buying ecosystem, according to a new ANA report.
The U.S. Hispanic population is diverse. These nearly 60 million individuals trace their heritage to Spanish-speaking countries in Latin America and to Spain, each with distinct demographic and economic profiles. But as migration patterns from Latin America change, the origins of U.S. Hispanics are beginning to shift. Here are key facts about how the U.S. Hispanic origin groups are changing and how they differ from one another.
To better understand current trends in the appointment and turnover of marketing officers, Russell Reynolds Associates tracked and analyzed 214 notable, publicly-disclosed marketing leadership moves in the first half of 2019.
