In this fifth edition of Deloitte’s Connected Consumer study,1 we continue to report on US consumers’ digital lives. The Deloitte Center for Technology, Media & Telecommunications surveyed nearly 4,000 US consumers in June 2024, asking them about their tech-device and -services spending, online activities, perspectives on digital life, digital boundaries, data privacy and security concerns, … Read more
Optimism around business in 2025 appears to be higher, with two out of three (65%) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The Voice of the Marketer 2025, a new report by WARC released today based on an in-depth survey of more than 1,000 marketers worldwide. … Read more
Top performing US companies in customer experience leverage values-based empathy, personalization, AI, and other innovative technologies to gain a competitive edge, according to the new KPMG US Customer Experience Excellence (CEE) report. In its tenth year, the survey of over 10,000 US customers across 316 brands shows that top performing companies, including those in the … Read more
After an exclusive premiere in Chicago, Illinois, Mujeres Latinas en Acción (Mujeres) is elated to announce the first official Puerto Rico screening of the documentary, Mujeres Latinas en Acción: A Story 50 Years in the Making by filmmaker, Glorimar Marrero-Sánchez at the Caribbean Cinemas Fine Arts Miramar on Wednesday, December 11, 2024. Mujeres Latinas en … Read more
Entravision is proud to announce that Stephanie Ochoa, its White House News Correspondent, will be awarded the prestigious 2024 Foreign Press Excellence Award by the Association of Foreign Press Correspondents in the USA (AFPC-USA). The honor recognizes Ochoa’s commitment to delivering reporting that bridges diverse perspectives and serves the Latino community. Known for her incisive … Read more
Premium drinks company Diageo North America, Mothers Against Drunk Driving (MADD), the National Football League (NFL), and Uber Technologies, Inc. join forces in a unique partnership to launch “Take a Minute. Make a Plan.” Football games provide fans with unforgettable moments of celebration, but planning to never drive impaired is just as important as the pregame … Read more
What do listeners in the U.S. spend 74% of their average daily audio time listening to? MUSIC! For as much attention as is given to podcasts and other spoken-word audio sources in the press, we want to remind you that three-quarters of daily audio time is spent listening to music. If podcast catalogs go back … Read more
By Lisette Arsuaga, Co president and co CEO Following Walmart and others’ withdrawal from DEIB initiatives, consultant Lisette Arsuaga explains how these businesses are out of sync with real Americans’ expectations. To read more, CLICK HERE.
Entravision Communications Corporation announced the addition of Omar y Argelia, one of the most beloved and dynamic duos in Spanish-language radio, to its Los Angeles station line-up. Beginning January 6, 2025, fans can tune in to their highly anticipated show exclusively on Jose 97.5 FM & 107.1 FM weekdays from 9:00 AM to 12:00 PM. … Read more
By Adam Jacobson Fresh research, released by WARC Advisory in partnership with audio content creation and distribution company Audacy, seeks to destroy “the barriers behind the audio investment gap” by tackling several “misperceptions” driving what the company that recently emerged from bankruptcy protections says are “driving the under-utilization of audio by marketers.” To download report, … Read more
FIFA and The Home Depot are teaming up to bring the excitement of the FIFA World Cup 26™ to life across North America. As the world’s largest home improvement retailer, with stores throughout Canada, Mexico and the USA where the tournament is to take place, The Home Depot will be the Official Home Improvement Retail … Read more
Kicking off on GivingTuesday and through the end of the year, the ANA Educational Foundation (AEF) is doubling down on donations for its University Membership Program. The ANA Educational Foundation’s Give the Gift of ANA University Membership program allows organizations to donate an ANA membership to a school of their choice. These memberships enable both … Read more
Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot. Most people in the know would agree that media agencies are capable of transformative work for their clients. However, if they are being honest, they would also accept that it’s harder … Read more
By Ben Smith and Max Tani Corporate executives and other public figures emerged from this month’s election with a new task for their handlers: urgently figure out how to make them more like the loose, podcast-friendly Donald Trump, and less like the scripted and corporate Kamala Harris. To read more, CLICK HERE.
The biggest opportunity within the wealth accumulation journey for Hispanics/Latinos lies with Emerging Affluents, according to a new report The Latino Wealth Journey: Understanding How to Expand Multigenerational Wealth Accumulation from Morgan Stanley’s Institute for Inclusion (NYSE: MS) and Hispanic Executive. The research study, created in collaboration with Semilla Multicultural, explores the concept of wealth … Read more
By Tim Williams To remain relevant — and profitable — agencies must regularly reevaluate their offerings to ensure they are optimizing the dynamics of the long tail of the advertising business. The “long tail” concept, popularized by economist Chris Anderson, argues that thanks to the digital revolution, the monolithic markets of the past have been … Read more
By Mario Xavier Carrasco / ThinkNow I considered writing a think piece on what Walmart rolling back its DEI initiatives means, but as I started, it hit me: they were never really about DEI. For decades, Walmart has contributed to widening wealth inequality—profiting off the very communities that work for them and shop with them. … Read more
Canela Media announced that Canela Kids has partnered with The Toy Museum of New York to create a bilingual educational series designed to engage Spanish-speaking children and families in inventive play. The live-action series ‘Queen Marlene’s Toy Museum and Friends’, which includes segments like The Toy Inventors Club: Create Your Own Games, Puzzles, and Toys, … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Part 1 of this article CLICK HERE. Part 2 of this article CLICK HERE. Many growth hacks are glorified, carefully orchestrated bait & switch maneuvers. Throw in a little word of mouth* and BINGO. To wit: for a number of years Netflix allowed and even encouraged its … Read more
On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has … Read more
