The creator economy is changing how consumers interact with brands, media, and purchasing channels. In the latest iteration of the CMO Program’s Creator economy in 3D report, we found that three out of five consumers surveyed are likely to positively engage with a brand with the right creator’s recommendation. Read on to discover how brands … Read more
By Christine Huang, Laura Clancy and Sarah Austin Results of a Pew Research Center survey highlight language and customs as key components of national identity, while views on the importance of birthplace and religion are more divided. Across more than 20 countries surveyed, a median of 91% say being able to speak their country’s most … Read more
The WFA’s experts identify five areas for action in the year to come. 1 – Sustainability After COP28, it’s time for the work to begin. Whilst both environmental and social sustainability are as high profile as ever, sustainability has been in decline for the past two years. This is a familiar pattern that has been … Read more
Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape. The report makes clear that advertisers are turning to … Read more
By Regina Widjaya and Sono Shah Mexican culture is widely established in America’s restaurants. Some 11% of restaurants in the United States serve Mexican food, according to a Pew Research Center analysis of data from SafeGraph, which curates information about millions of places of interest around the globe, and the user review site Yelp. Although … Read more
By Zamir Lima The demographics of the U.S. are rapidly shifting, with the population on track to becoming a multicultural majority. But the reality is, for many companies, growth lies beyond national borders. U.S. based brands are increasingly looking to other regions to engage new audiences. Similarly, Latin American brands, for example, look to spread … Read more
The Hispanic Marketing Council (HMC) announced early bird registration is open for 2024 HMC Annual Summit on April 10 to 11 at Convene at One Liberty Plaza in New York City’s Financial District. In addition, HMC released the first round of C-suite headliners, including Pablo Di Si, President & CEO of Volkswagen Group of America; … Read more
Bud Light. Kohl’s. Target. These are just a few of the major brands that faced a serious backlash last year for embracing in their marketing and merchandising efforts. But the backlash sparked an additional backlash. To read more and listen to podcast, CLICK HERE. Courtesy of The Association of National Advertisers
Employers are being confronted with numerous legal and workplace complexities in managing inclusion, equity and diversity (IE&D) programs, from the repercussions of the U.S. Supreme Court’s decisions to roll back affirmative action college admissions policies to new anti-IE&D state laws to mounting calls to take a stance on social issues. To gauge how employers are … Read more
CEO focus has moved from being stakeholder dominant to shareholder dominant, with significant changes occurring with the issues that influence decision-making compared to last year’s data. CEOs are also feeling increasingly positive about marketing and their CMOs. In 2023, more CMOs received a “Grade A” from their CEO for overall performance in their role with … Read more
By Scott Smigler The alignment of marketing strategies with overarching business objectives is becoming increasingly crucial in a business landscape more obsessed than ever with ROI. Traditionally, marketing performance has been evaluated through channel-specific metrics. However, this approach often overlooks the broader business objectives, leading to a misalignment between marketing efforts and overall business performance. … Read more
Nueva Network, a Spanish Language media company, 100% Minority Owned and Operated announced today they renewed their Affiliation and Sales agreement with ESPN’s sports commentator Alvaro Morales and his radio show “Los Jefes.” Born in Guatemala, Alvaro Morales is a two-time Sports Emmy® winner who has become a staple in the sports commentary arena. Since … Read more
How to navigate the interconnected realms of streaming and linear TV advertising By Steve Paule The general perception that traditional TV viewing is in decline overlooks a key point that marketers need to pay attention to: far from being obsolete, linear TV advertising is actually reaching new audiences through connected TV (CTV) platforms. To read … Read more
A collision of trust, innovation, and politics The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation offers the promise of a new era of prosperity, but instead risks exacerbating trust issues, leading to further societal instability and political polarization. In a year where half the global population can … Read more
By Joanna Fragopoulos Good marketing is all about the consumer. If it isn’t geared toward real people, then, honestly, who is it for? Of course, while being consumer-obsessed may seem like common sense, truly understanding your consumer base — and how this audience(s) will change and evolve, is no easy feat. It requires dedication, constant … Read more
By Lauren Wetzel Retail media has gone stratospheric. In 2023, it was the fastest-growing channel, according to data from WARC, and it has been achieving double-digit growth every year since 2014. It’s forecast to push on in 2024, with projections that it will reach a total of $141.7 billion – that’s 13.6 percent of all … Read more
Entravision introduced the addition of 38 new weekly newscasts on its Univision affiliated television stations. The expanded news coverage now delivers more than 300 hours of weekly news coverage, across 121 newscasts, to the influential Latino electorate. “With 27 years of providing trusted local news to Latinos, we understand the vital role that local news … Read more
I am in a difficult situation. How can I respond to over 7,000 impressions, hundreds of e-mails, phone calls and countless messages? Since we announced our 25th Anniversary people from our Hispanic Market industry and friends from the Multicultural world have reached out to express gratitude and support, among them the folks from AIMM and … Read more
Throughout the years, AIMM’s Diversity Report for the Advertising/Marketing Industry have included compelling case studies from ANA members’ DE&I initiatives. These cases share the stories of brands making diversity, equity, and inclusion a priority, and putting actions behind their words. Each edition of the diversity report between 2018 and 2022 featured case studies. Much of … Read more
Today’s TV landscape offers more than a lifetime’s worth of choice for audiences. In total, TV audiences in the U.S. can now find content on more than 32,200 linear channels and 89 streaming video sources1. Additionally, connected TV (CTV)2 has given audiences access to anything the internet has to offer. The appeal of content audiences … Read more
