Ask “What’s visual search?” and the average shopper will likely respond with a puzzled look. But mention Google Lens, Amazon StyleSnap or Pinterest Lens — especially to young consumers — and the response is liable to be recognition and enthusiasm. By Court Stroud.
According to Nielsen’s National Television Household Universe Estimates, there are 120.6 million TV homes in the U.S. for the 2019-20 TV season.
The ANA (Association of National Advertisers) announced it is relaunching the ANA Nonprofit Federation to provide tools, guidance, and insights that will accelerate and reenergize nonprofit fundraising efforts.
Grupo Rodilla has selected Zubi as its Advertising Agency of Record supporting its launch in the US market.
In its fifth year, The Panamanian International Film Festival in Los Angeles (PIFF/LA) brings PANAFEST 2019, a celebration of cinema, culture and community, to The Downtown Independent Theater Los Angeles on October 18, 19, and 20.
The consumer packaged goods (CPG) industry spends billions of dollars on traditional advertising such as TV, out-of-home (OOH) and print. But digital advertising is changing the way CPG brands market their products.
ReVOLVER is the home of audio shows from top-tier Hispanic talent like Access Hollywood TV host Mario Lopez, 13-time Emmy Award-winning Univision journalist Teresa Rodríguez and popular national network radio disc jockey Eddie “Piolín” Sotelo. By Court Stroud
Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to quantify the merits of utilizing them. But neuroscience research from the UK, showing cognitive responses to traditional marketing vs. influencer posts, may provide some answers.
New research from global staffing firm Robert Half shows 81% of employers are concerned about holding on to top talent, with 1 in 3 being very concerned — and with good reason. A separate survey revealed 43% of professionals plan to look for a new job in the next 12 months.
Currently, more than 64 million Hispanics live in the United States, making this group the second fastest-growing population segment since 2000, with 83% growth.
In the latest edition of its annual report, the Selig Center for Economic Growth at the University of Georgia’s business school pegged total buying power of the US Hispanic population at $1.539 trillion in 2018. Having added more than $500 billion since 2010, this figure is expected to grow nearly $400 billion more by 2023.
A combination of the emergence of big data, artificial intelligence and influential voices, such as Byron Sharp, calling for more scientific rigour have promoted the use of data to support marketing decision-making. But if the industry is to progress we need more than just data. We need understanding. by Josh Samuel – Kantar / Global Head of Innovations
With over 15,000 local broadcast radio stations, no other medium informs, entertains or engages better than radio. Rooted in the community where listeners live, work, go to school or just go about their day, radio connects. By Annette Malave, SVP/Insights, RAB
By the year 2020, gen Z will account for 33 percent of the global population. Moreover, they already account for between $29 billion and $143 billion in consumer spending. It can be easy for marketers to assume they should be treating this burgeoning consumer group the same way they’ve treated millennials. However, early research is showing there are some key differences between the two demographics. In this presentation, we’ll cover four things your brand can do to position itself in the good graces of gen Z consumers.
Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions.
Currently, more than 19 million Non-Hispanic Asian & Pacific Islanders live in the United States, making this group the fastest-growing population segment since 2000, with 84% growth.
The New York Latino Film Festival (NYLFF), celebrated its 16th anniversary with star-studded events and films, celebrating the Latino film industry and content creators from August 12 to 18. More than 1500 moviegoers supported more than 83 films from established and emerging filmmakers, with more than 10 countries represented. A variety of genres and formats were presented, including features, shorts, documentaries, web series and experimental films. Winners were announced at the conclusion of the Festival on Sunday, August 18, 2019 in the categories of International Feature, Documentary, U.S. Feature, Short Film, and Honorable Mention. In addition, in its first year, NYLFF in partnership with HBO Latino presented the”Latinos Stand-Up” competition in search of the best Latino stand-up comedians around the country. Over 300 entries were received and six finalists competed in front of a live audience and judging panel on Friday, August 16, 2019.
America is responsible for nearly half (48%) of the world’s advertising spending. This is followed the closest by measured nations in Europe, which represent 30% of ad spending. Together, these two regions account for nearly 80% of Nielsen-estimated global advertising budget and are driving the most annual growth in these investments. You’d expect this wide reach to result in consumers addicted to the new products that surround them. But interestingly enough, compared to the rest of the world, consumers in these two regions are the least open to trying new things.
The real incomes of about two-thirds of households in 25 advanced economies were flat or fell between 2005 and 2014. Without action, this phenomenon could have corrosive economic and social consequences.
The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.
