What’s a Nano Influencer?
Marketers can reap big payoffs by tapping social media influencers, of course. But using them isn’t cheap. Brands can expect to pay influencers $1,000 per 100,000 followers on Instagram and upwards of $200,000 for a celebrity who has more than 100 million followers. Plus, the field is noisy and cluttered: Social media platforms like Instagram are teeming with both bigger and lesser-known celebrities paid by brands to promote products. That’s why an increasing number of marketers are turning to nano influencers, or nanos for short.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
In partnership with Univision, CivicScience conducted a study looking at the importance of diversity and inclusion among the U.S. Hispanic adult population, compared to non-Hispanic adults both within the workplace and in advertisements. There are huge learnings brands and advertisers should know.
Earn your ethics in advertising certificate – register now! On Oct. 10, the AAF will present a FREE 90-minute webinar that will provide insight into the importance of creating ethical advertising in a competitive business environment. From consumer privacy rights and creating cultural value systems to affirmative disclosures and the regulations behind truth and transparency, this course covers a variety of information geared to educate participants on how to best conduct business justly. #FreeAdEthicsDay webinar will be presented at three different times: 12:30 p.m. ET, 3 p.m. ET and 6:30 p.m. ET.
In an era of media overload and ad-blocking, brands are increasingly enlisting celebrities to do their messaging legwork for them via social media. And they’re not just asking celebs to be spokespeople. They’re looking for ambassadors that can reach audiences in ways that are authentic to their own personal brands, rather than those that are affiliated with the products and services they’re paid to represent.
The Hogg Foundation for Mental Health is accepting proposals for the Texas Communities Count initiative, which will support complete count efforts in Texas for the 2020 U.S. Census. The foundation plans to award grants totaling $2 million.
Every year, more and more companies are going green. Rightfully so, it’s become imperative to make environmentally conscious decisions on a corporate and personal level. However, the multicultural ad agency, PM3, is taking on a different type of green initiative. Is this Georgia based agency tapping into the canna-craze?
It’s time we speak frankly about a very personal matter: your privacy on the internet. By Jordan Mitchell – Senior Vice President, Membership and Operations / IAB Tech Lab
Get smart on the ways the Internet of Things is affecting the industry today, and explore ways the technology may influence marketing in the future.
Fact or fiction? breaks down common myths and misconceptions about digital transformation, while showcasing KPMG leaders’ perspectives on related topics such as artificial intelligence and blockchain, and the impact of these emerging technologies on the workforce, businesses and society.
It’s not just about the tech. Because technology implemented without a crystal-clear business focus can’t yield its true value. Our people—behind the tech—help transform organizations. We’re powered by collaboration—among ourselves, with clients, and with the world’s most-progressive digital companies. We play the long game, investing in our clients and our people.
I bought my favourite moisturiser last week out of habit, only to discover that Simple had made a packaging change. Not one that impacts how I used the product or makes the pack more beautiful, but one that makes me love the brand a little more. Simply discovering that your brand has done the right thing can be more powerful than being told it has. by Sarah Mitson – COO, Insights Offer – Kantar
Early in the digital era, Hispanics lagged significantly in internet access, but that’s changed mainly due to smartphone adoption. These days, Hispanics are avid users of social media and digital video—though they do lag behind in having home broadband.
“Half my advertising spend is wasted; the trouble is, I don’t know which half.” This quote is regularly attributed to either U.S. retail magnate John Wanamaker or to UK industrialist Lord Leverhulme, depending on which side of the Atlantic you were trained. The quote has become a cliché for the uncertainty about the effectiveness (or ineffectiveness) of advertising.
Medea, Inc. announced the appointment of Tyson B. Gomez as President of Medea Spirits, LLC. Mr. Gomez, a seasoned veteran in the world of spirits and marketing, has spent the past two decades building and refining his expertise in the highly competitive industry.
beIN SPORTS announced a content licensing agreement with U.S.-based Spanish-language broadcast network Azteca America. The licensing deal gives Azteca America the broadcast rights to the upcoming and highly-coveted 2019/2020 LaLiga Smartbank soccer season. Azteca America will also gain access to additional high-quality sports content produced specifically for the US Hispanic audience.
According to the official U.S. Census Bureau’s projections, next year, 2020, will be the year when the majority of our country’s population of 17-years-olds and under will come from a minority background, most of them from a Latino, African-American or Asian-American ethnicity. By Isaac Mizrahi – Co-President of ALMA
