Understanding the Cultural Diversity of US Hispanics and Their Shopping Habits
Driven by gains in education and greater access to financial resources, the estimated buying power of US Hispanics is poised for growth. But Hispanic consumers and their shopping habits are often misunderstood or overlooked by marketers. US Hispanics are digitally driven shoppers. We forecast that 68.6% of US Hispanics ages 14 and older will make at least one digital purchase in 2019—just slightly lower than the figure for the total population, 71.5%.
This title sums up the premise of a talk held by WARC at Cannes Lions 2019. The talk was given by Martin Weigel from W+K Amsterdam and Rob Campbell from R/GA London who promoted chaos as an enabler of creativity. by Nigel Hollis
Chief marketing officers have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations — all while being the voice of the customer to ensure experience is the organization’s top priority. It can be hard to keep up.
With all of the attention paid to online beauty influencers, beauty brands may be missing out on a key target: mothers.
As Women’s Equality Day is celebrated across the U.S. commemorating the 19th Amendment to the Constitution, a survey finds a notable gender gap among recent college graduates entering the workforce. The survey, conducted as part of the Cengage Student Opportunity Index, shows that while recent college graduates feel good about their job prospects, women are much less confident than men when it comes to salary expectations. Women are also significantly less optimistic than men about the country’s economic outlook, with a majority reporting they feel the country is on the wrong trac
Anyone operating in the U.S. consumer packaged goods market (CPG) knows that it’s rare to see a product come along that delivers—or has the potential to deliver—massive growth at scale. The budding cannabis market in the U.S. has the potential to be a golden opportunity for traditional consumer brands and retailers. Within the U.S. states where cannabis sales have been legalized, cannabis and cannabidiol (CBD) from hemp generated $8 billion in 2018. However, a large portion of cannabis products remain illegal under U.S. federal law.
Entravision Communications Corporation announced that it will bring listeners the most extensive Spanish language radio broadcast coverage of the upcoming 2019 NFL Centennial season. Entravision will broadcast 46 games across 17 U.S. markets on its owned and operated stations, the most in its multi-year partnership with the NFL which extends through the 2020 NFL season.
In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is forecasting $8.33 billion is going to be spent by candidates and their PACs, as well as by special interest groups supporting/not supporting ballot initiatives or referendums. Radio was predicted to do well, fueled by candidates targeting multicultural audiences. By Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media
So many tools to choose from and lots of differing approaches from vendors interpreting your objective as a nail, or a bolt, or a screw. There’s often good reason to believe it could be all of them, but we rarely have enough time or budget or patience to make use of every tool available. So, the skilled research “craftsperson” learns to pick and choose the best combinations of tools that can efficiently, cost-effectively and uniquely address the most pressing marketing research questions.
Telemundo will present the 5th annual “Latin American Music Awards” (Latin AMAs) live from the prestigious Dolby Theatre in Hollywood, California, on Thursday October 17, 2019 at 8pm/7c, preceded by a one-hour red carpet pre-show “La Alfombra de Latin AMAs” at 7pm/6c.
As the summer movie season winds to a close, and the conversation around immigration continues to simmer, one place where audiences won’t find the Latino community is in popular films, according to a new study.
Ask “What’s visual search?” and the average shopper will likely respond with a puzzled look. But mention Google Lens, Amazon StyleSnap or Pinterest Lens — especially to young consumers — and the response is liable to be recognition and enthusiasm. By Court Stroud.
