Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.
An emerging supergroup of employees and consumers is adding intense pressure to already challenged C-suite leaders who are navigating tough economic, technological and geo-political environments — further threatening company growth, a new Accenture study finds. With nearly three-quarters of these powerful stakeholders believing they have the potential to destroy company value in the long term, the C-suite understands the need to respond.
As retail store closures continue at an alarming rate, consumer goods brands have fewer channels to sell their products outside of retail and ecommerce behemoths like Amazon, Walmart and Costco. This reality has many in the consumer goods industry looking to sidestep retail and online marketplaces altogether by selling to their customers directly.
For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent.
Recently arrived immigrants have increased as a share of U.S. foreign-born populationRecently arrived U.S. immigrants are a growing part of the nation’s foreign-born population, which reached a record 44.4 million in 2017. Overall, their profile differs from immigrants who have been in the country longer.
Have you turned on the TV today? What about the radio? You’ve probably used an app on your smartphone. Maybe you bought ingredients for dinner at the store or purchased a new bottle of shampoo online. All of these activities are simple, everyday actions. But in today’s vast, interconnected and, frequently, digital world, they’re also valuable data points.
The current state of agency-client relationships is not good, and it’s affecting your new business efforts. by Mark Duval – The Duval Partnership
As change accelerates in the business world and technology disruption dominates, organizations need a clear strategy to create or acquire the capabilities required to keep pace and seize new opportunities. Learn how alliances can play a key role in helping organizations understand and overcome current challenges.
GroupM, WPP’s media investment group, released its U.S. Media Forecast Report, detailing the growth the advertising industry experienced in 2018 and what we expect to see through the end of 2019 and 2020. Last year, underlying growth in the U.S. advertising industry excluding political advertising was +6.0 percent. Our forecast calls for +5.8 percent in 2019 on a similar basis and +4.8 percent in 2020. This definition of advertising includes digital media, television, newspapers, magazines, radio and outdoor media.
Alma, part of the Omnicom Network, yielded exceptional results at the 50th Annual U.S. Effie Awards. The agency was named the fourth most-effective agency in the U.S. and was awarded five Effie Awards across four major clients and multiple categories, making it the most highly-awarded multicultural agency of the year.
While organic growth is crucial to a company’s survival, many executives underestimate its value. In past research, we found that fewer than 30 percent of businesses systematically scan for and evaluate new growth opportunities. The reasons for this vary from reliance on cost-cutting efforts to difficulty overcoming short-term pressures.
After delivering my take on what is requires to revitalise a brand, one of my audience asked, where should a retailer invest? In refurbishing existing, older stores, or in marketing to reach new customers? Of course, ideally one would do both, but if you do not keep your existing customers happy their defection may undermine your growth prospects anyway. by Nigel Hollis
By Gonzalo López Martí- Creative director, etc. / LMMiami.com
Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.
The third annual Podcast Revenue Report by IAB and PwC confirms solid and increasing growth in the US podcast advertising marketplace.
The years since I left the Silicon Valley to lead a company (Geoscape) providing data, analytics, research and technology have taught me quite a few lessons. My initial focus was international — Latin America especially but also Europe and Asia — and in the early 2000’s we began to put all our energy into developing data analytics and technology platforms to facilitate use and action based on relevant data and techniques to help companies navigate the American cultural terrain. In the beginning I felt resistance on the part of marketers to embrace these analytic techniques yet over a period of time many companies embraced the approach, leading to hundreds of fruitful business relationships across industries. By Cesar Melgoza – Founder & CEO of Geoscape
Various studies find that there is a consistent relationship between share of voice this year and market share change next year. The more a brand spends compared to its market share, the more likely it is to grow over time. But within a category some brands will fail to obey the general relationship and it is important to understand why. by Nigel Hollis
Video didn’t kill the radio star. Neither have multiple forms of media that have emerged in the last few decades. Perhaps more important, radio has spawned the dramatic and ongoing rise in voice technology that has captured consumers’ imagination and then some.
Never in the history of marketing has so much been said about a generation as millennials. We think we know them – they are super-connected, carefree and selfcentred – and those assumptions have driven our marketing decisions for years.
With the not so lofty goal of 1 billion viewers for the 2019 FIFA Women’s World Cup in France, this year’s tournament is poised to be the most exciting to date for a few reasons.
