The Latino Business Action Network (LBAN) has selected 77 scaled Latina and Latino businesses from across the country as part of the next, and seventh, cohort of the Stanford Latino Entrepreneurship Initiative Education-Scaling (SLEI-Ed) Program. The figure represents an all-time high engagement number since the program’s inception in 2013.
What started two years ago as Horowitz’s groundbreaking segmentation of the TV viewing universe has morphed into six distinct, nuanced groups in 2019, thanks to the arrival of vMVPDs in the marketplace and the rediscovery of antennas among younger, leading-edge consumers.
The “cloud” is a technology transformation that has been spreading like wildfire throughout the consumer packaged goods (CPG) landscape for a while now—a long while. But like many modern technology advancements, the term “cloud” isn’t self-defining. So before we get into the many benefits of the cloud to your business, let’s define it.
For most us, our digital devices are always at the ready, and many are synced with one another so we can use our devices interchangeably as we navigate work, entertainment and communication.
The Story Room announced that Melisa Quiñoy, former CEO of Dallas-based Dieste Agency and Tiffany Chaplin former Digital Account Director at New York’s Merkley & Partners have joined the leadership team in newly created executive positions based in Miami.
The prestigious DMN Marketing Hall of Femme and Women to Watch program recognizes female marketers who have taken risks, pushed limits, and achieved standout success in their marketing careers.
The Puerto Rican filmmaker Yael Deynes is in the editing phase of Our Stories – Nuestras Historias, project that many consider will be his masterpiece. “For us Puerto Ricans, Hurricane Maria was and is, the bullet that we could not recover from ourselves. For two weeks I suffered the anguish of not knowing if my mother was dead or alive. I realized that I was not alone and my uncertainty, pain, and despair, along with thousands of others, became known to the world” said Deynes who is the author, creator, and director of the film.
At the end of 2017, Adobe published a report showing that almost two-thirds (62 percent) of marketers planned to take all their programmatic media buying in-house by 2022, with the remaining 38 percent planning to take some elements of programmatic under direct control in the same period. A 2018 ANA report showed a similar effect from in-housing. The ANA’s “The Continued Rise of the In-house Agency” report, which replicated and updated similar studies from 2013 and 2008, found that the number of advertisers with in-house agencies has grown substantially, standing today at 78 percent of brands, compared to 58 percent five years ago and just 42 percent a decade back. Sixty-five percent of advertisers said that the in-house agency workload had grown “substantially” in the past year.
Earlier this month, a widely publicized feud broke out between two well-known beauty influencers, Tati Westbrook and her protege James Charles. Bypassing the rather complex details, the debacle ensued after Charles posted an Instagram ad for SugarBearHair vitamins, a direct competitor of Westbrook’s Halo Beauty vitamins.
Marketers should use all the tools of social to connect with their audiences
eMarketer director of sales Christine Anene and organization development director Mayte Espinal join the podcast to discuss the importance of diversity and inclusion in the workplace. Are D&I initiatives a question of good corporate citizenship, or are they also good for business? What are current trends and best practices in making offices more like the outside world? How do employees respond when companies focus on workplace health?
Last week I was in Monterrey, Mexico, invited to speak at the internal marketing conference of packaged goods company Sigma. First up on the agenda was Jonah Berger, professor at Wharton Business School and author of the book ‘Contagious’, who, not surprisingly, was talking about the power of word of mouth. He delivered a great presentation, but I had to question some of his assertions. by Nigel Hollis
By Gonzalo López Martí – Creative director, etc./ LMMiami.com
Having been away from the game for a little over a year, I watch with morbid curiosity as the ad agency business continues its downward slide. The latest? The RFP recently issued by General Mills. GM, like many clients, are going away from agency-of-record relationships. Now, the big CPG wants to buy its creative ala carte. Creative tapas, if you will. By Patrick Scullin
With headlines referring to the “bleak” future of traditional TV and the increase in the number of “cord cutters” dropping pay TV, one might believe that fight is already over. Streaming service providers are triumphing over cable providers, ending decades as the overwhelmingly dominant provider of programming. By Michelle Wroan
Modern consumers expect brands to have a solid purpose that reflects their own values. They look for brands to be transparent in their beliefs and behavior, and they want to see them having an impact, says Dirk Herbert, chief strategy officer-U.S. at Dentsu Aegis Network. Gravity, agency of record for the Just BARE brand, is part of the Dentsu Aegis Network.
The true prize of modern marketing is delivering experiences that are both world class to the consumer and deliver value to the business. Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. That’s how businesses can deliver tailored recommendations, content, offers, and experiences, across all channels and devices, along the entire customer journey.
The ongoing convergence of the way audiences consume linear and digital content lends itself to rethinking how data can and should be used to drive better outcomes for advertisers. This shift in consumer behavior is a valuable opportunity for marketers to use data to reach specific audiences more efficiently, all the while continuing to focus on privacy, user choice, and data governance.
The overall number of undergraduates at U.S. colleges and universities has increased dramatically over the past 20 years, with growth fueled almost exclusively by an influx of students from low-income families and students of color.
In the hit ABC sitcom Black-ish, the main character, Andre “Dre” Johnson (Anthony Anderson), is an African-American who has risen from the ‘hood to the upper middle class as an executive at a Los Angeles ad agency. While working at the agency, Dre must deal with a constant stream of racist remarks from his buffoonish white boss. Now, new research from the ANA Educational Foundation (AEF) suggests the creator and writers of Black-ish — although they exaggerate the situation for comedy’s sake — are not far off in their portrayal of the world of advertising and marketing.
