Adapting Your Business to Change for Today and Tomorrow [REPORT]
In today’s “quantum age of marketing,” the advances of technology are rapidly evolving, impacting every area of our lives at a rate never before seen in human history.
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Decoding the personalization paradox [REPORT]
Produced jointly by GfK and the National Retail Federation, the white paper, “Decoding the Personalization Paradox,” helps retailers and brands apply personalization at scale. Download the report to learn more about consumers’ needs, desires and concerns about targeting and personalization and how marketers can use this information to guide smarter decision-making as they ramp up one-to-one marketing.
2020 Census Predictive Models and Audience Segmentation [REPORT]
This report details additional foundational research on modeling and segmentation conducted in support of the 2020 Census Integrated Partnership and Communications Program. Modeling efforts offer predictions of Census tract overall self-response rates, proportion of self-response on the internet, and timing of response.
Brands Challenged To Give Millennials & Gen Z Consumers What They Really Want
It’s official – Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice.
31% of U.S. Households Lack a Broadband Connection
Despite the growing popularity of connected devices in the home, including smart devices, streaming media players, and smart TVs, a new report from The NPD Group reveals that 31 percent of U.S. households do not currently have a broadband connection (25Mbps per second download speed or greater). This equates to roughly 100 million consumers, totaling nearly one-third of the U.S. population, and the vast majority of these consumers are in rural markets.
Racial Differences Regarding Future of Work
A new nationwide survey on race and the future of work commissioned by the Joint Center for Political and Economic Studies finds a significant majority of Americans support free college or training, with African Americans ranking highest (85 percent) of any racial group.
Sharing and swearing in sunglasses: a meta-analysis from Cannes
I was lucky enough to interview a total of 16 advertising industry luminaries in Cannes for our Future Proof podcast. Each interview was provocative (and occasionally expletive) but, collectively, they represent a compelling viewpoint on the big issues facing marketing today. by Jane Ostler – Global Media Domain Lead / Kantar
More Research Shows that Consumers May Not Always Want Personalized Marketing Experiences
Many marketers may want to believe that customers prefer personalized marketing experiences, but while research backs up that claim, recent consumer skepticism over the use of personal data means that there’s a growing sentiment that more personalization does not beget a better experience.
Sampling is the Key to Representative Person-Level Measurement
Have you ever stopped to wonder how a company can accurately measure consumer behavior without knowing what every single person is doing? If so, you’re not alone. In fact, we see questions about this very topic all the time. After all, with more than 325 million people living in the U.S., it’s understandable that people might be skeptical about our ability to measure media engagement and shopping habits without checking in with each and every person in the country.
Four Areas Marketers Can Implement Neuroscience to Improve Results
Though still avant-garde in the marketing industry, consumer neuroscience offers marketers powerful insights that they can begin implementing into their campaigns today
The Ad Council launches new strategic consultancy: Ad Council Edge
The Ad Council announced a new arm: Ad Council Edge. A strategic consultancy, Ad Council Edge, builds on the Ad Council’s rich history of developing compelling and cutting-edge purpose-driven marketing campaigns to advise companies and nonprofit organizations on ways to inspire and engage the public on today’s most pressing issues.
2019 Telecommunications Industry Outlook [REPORT]
What’s ahead for telecom providers in 2019? Fifth generation (5G) wireless technologies will be gaining ground quickly, unleashing the full potential of augmented and virtual reality, Smart Cities, and IoT. Mic Locker, managing director in Deloitte Consulting LLP’s Technology, Media & Telecommunications (TMT) industry practice, shares her thoughts on opportunities for growth in our new telecom industry overview.
Avoid These 3 Deceptive Myths About Agency New Business
The other day I spoke with an agency owner who told me that they aren’t “doing new business” right now because they had just closed a large account. Some readers will understand immediately why that thinking is detrimental to an agency’s fiscal health (and if not, I’ll explain it shortly). It’s a fast way to shut down a conversation with me, given my work as an agency new business consultant—and it’s certainly not the first time I’ve heard it. by Mark Duval – The Duval Partnership
Undertone expands its Synchronized Digital Branding Offering to Connected Television
Perion Network Ltd. announced that Undertone, a cross-platform Synchronized Digital Branding for the world’s most prominent brands, and Alphonso, a TV data company that is relied on by marketers, agencies and broadcasters for mission-critical metrics, are partnering to bring together Undertone’s digital creative capabilities and premium reach with Alphonso’s large-scale TV viewership data.
Political Ad Spend to Reach $6 Billion for 2020 Election
Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels.
Managing In-House Agency Creative Content and Legal Concerns [REPORT]
The ANA has teamed with the Boston Consulting Group and Reed Smith on an initiative to understand the top concerns in-house agencies have for both creative content development and legal issues. Importantly, our work also provides strategies to address those concerns. By Bill Duggan
Partnership matters now more than ever, says 4A’s CEO
When I read “Managing In-House Agency Creative Content and Legal Concerns,” the Association of National Advertisers’ new study with Boston Consulting Group and Reed Smith, one thought kept crossing my mind: Partnership is key. by Marla Kaplowitz – president and CEO of the 4A’s
Tajín unveils partnerships with Major American Food Brands
Tajín International Corporation announced they have joined forces with well-known national food brands, partnering with the Tyson® and Hillshire Farm® brands. Adding to a roster of strategic partners including Century Snacks – the makers of Snak Club® Trail Mixes and Snack Nuts and Truco Enterprises the maker of On The Border Chips and Dips.
Is advertising attracting talent? The Italian Syndrome.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
- Last week I laid out the following theory: younger generations and, hence, fresh talent, simply don’t want to work in advertising anymore.
- If you are young and bright these days, Silicon Valley’s gravitational pull is way stronger than Madison Avenue’s.
What even is vice anymore?
Does this mean that we as a society are moving in the wrong direction? Hardly. It’s simply a recognition that as times change, our delineations of what is acceptable change as well.
