MAGNA was always anticipating a deceleration in the global advertising market’s growth for 2025, following the exceptional performance of 2024. Analysis of first-quarter financial reports confirmed weaker ad sales among traditional media owners (TMOs) amidst growing economic uncertainty. TMO ad revenues (radio and television broadcasters, newspaper and magazine publishers, out-of-home, and cinema) decreased by -1% … Read more
A new study launched today at Cannes Lions reveals U.S. Latinos, one of the largest and fastest-growing consumer groups, are more empowered and brand-aware than ever, but feel increasingly underrecognized by brands and media. The Hispanic Sentiment Study 2025, by the We Are All Human Foundation and supported by iHeart and Canela Media, identifies that … Read more
By Gonzalo López Martí – Creative Director www.LMMiami.com/ What’s the value or attractiveness of being skinny if you obtained it, to paraphrase our commander in chief, through the fat man’s shot (AKA: Ozempic, Mounjaro, Wegovy et al)? What’s the value of a work of art or an accomplishment of intellectual acuity if it was done … Read more
Ten years after the Supreme Court’s ruling in Obergefell v. Hodges legalized same-sex marriage nationwide, a Pew Research Center survey finds that two-thirds of LGBTQ adults say the decision made the country more accepting of same-sex couples. Since 2015, the number of households headed by same-sex married couples in the United States has risen steadily … Read more
By Lainie Petersen Alex López Negrete at Hispanic Radio Conference 2025 (Photo: Cameron Coats) For more than four decades, Alex López Negrete, Co-Founder and CEO of López Negrete Communications, has been a driving force in multicultural marketing. He is also a passionate advocate for the power of radio. From his days as a sales rep … Read more
Raúl’s long-standing popularity and unwavering listener loyalty has forever cemented his status as one of the most influential figures in Hispanic media. “We are excited to welcome Raúl Brindis to the AIRE Radio Networks and SBS family,” commented Elisa Torres, Head of AIRE Radio Networks and SBS National Sales. “Raúl is more than just a radio … Read more
Current advertisers not using radio are willingly leaving consumers on the table – but they don’t have to. Radio offers brands new opportunities for connecting with under-engaged media consumers, those that have little to no meaningful interaction with internet and TV and are therefore likely missed by ad campaigns. Katz’s new analysis of national Nielsen Scarborough … Read more
Bibiana Grau, who was a well-known player in the U. S. Hispanic Market and part of the multicultural communications scene, passed away in New Jersey recently. From industry founding father Eduardo Caballero to notable players like the late Jackie Bird, at Hispanicad.com we proudly recognize the legacy of valued individuals whose work has left a … Read more
By Mario X. Carrasco How government-funded university research has shaped the insights industry The market research industry is built on innovation. Whether it’s new ways of collecting data, developing predictive models or finding more accurate ways to understand human behavior, much of what we use daily as market researchers can be traced back to one … Read more
By Cameron Coats Radio Ink celebrated the best in Hispanic radio Wednesday evening as the 2025 Medallas de Cortez award winners were officially announced from a tough, competitive field during a special ceremony at the Hispanic Radio Conference in Houston. The evening’s highest honor, the Medallas de Cortez Lifetime Leadership Award, was presented to López … Read more
Understanding where and how Latinx consumers get their news is important for brands and organizations looking to connect meaningfully with this influential and diverse audience. Horowitz Research’s latest study, FOCUS Latinx: Social, Cultural & Political Shifts 2024, confirms something many of us, myself included, have experienced firsthand: Younger Latinx are turning to social media for … Read more
Telemundo announced the premiere of the hit Turkish drama Bahar: Esencia de Mujer for Monday, July 14 at 10pm/9c. Featuring a stellar cast led by Demet Evgar (Fuego del Destino) as Bahar, Bugra Gülsoy (Todo Por Mi Hija) as Evren, and Mehmet Yilmaz AK (Secretos de Sangre) as Timur, this compelling series delivers an inspiring … Read more
NBCUniversal Local’s Telemundo Station Group will join Telemundo in celebrating the “One Year to Go” milestone to the start of the FIFA World Cup 26™ on June 11 with the premiere of the original documentary Tras La Huella del Fútbol, which will be presented on the 31 Telemundo-owned stations and Telemundo free, ad-supported streaming TV … Read more
By Gonzalo López Martí – Creative Director www.LMMiami.com/ Let’s say you received an invitation to a wedding by email or by text message three days before the event. What would your reaction be? You’d most possibly conclude that the bride and groom are not particularly invested in throwing a memorable, let alone lavish bash. … Read more
Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, today announced that LaMusica, its top-ranked audiovisual entertainment app, will begin livestreaming as LaMusica TV on The Roku Channel. This summer, millions of Roku’s Hispanic customers in the U.S. and Mexico will gain access to LaMusica TV via The … Read more
By Carter Lassy Marketers have spent years chasing the consumer across devices, platforms, and channels. Omnichannel strategies, identity graphs, and measurement frameworks all aim to capture what we call “the journey” — a sequence of media-consumption experiences that signals interest or intent and, ideally, ends in a transaction. To read more, CLICK HERE. Courtesy of … Read more
Across nine industry verticals and five countries, new research points to a mixed ad format strategy of skippable and non-skippable ads as the way to go for brands looking to drive key performance metrics like interest and preference. MAGNA, the media intelligence unit of IPG Mediabrands, collaborated with Snap on experimental design testing and user … Read more
What are the top 54 pitch mistakes agencies make? Robin and I were delighted to present 54 Mistake Agencies Make in New Business Development during the annual Build A Better Agency Summit presented by Agency Management Institute. Forbes calls it the #1 conference for agency executives. This is the ideal agency conference for small to … Read more
An analysis of one month of browsing data finds that around six-in-ten respondents visited a search page with an AI-generated summary. But visits to more in-depth content about AI were relatively rare. As artificial intelligence (AI) advances rapidly and becomes increasingly commonplace in online spaces, the American public has shown a clear wariness about its … Read more
Spanish Broadcasting System, Inc. (SBS) has entered into an Asset Purchase Agreement for the sale of WVEO(DT), WTCV(DT), and WVOZ-TV Puerto Rico to Word of God Fellowship, Inc., a Christian faith-based broadcast owner-operator known as Daystar Television Network. This strategic sale reinforces SBS’s focus on its core audio and digital businesses, continuing SBS’s industry-leading radio … Read more
