Article placement: Top News

TelevisaUnivision and DIRECTV announce a New Multi-Year Agreement

TelevisaUnivision and DIRECTV announced a new, multi-year agreement for expanded distribution of TelevisaUnivision’s leading properties in the United States, providing greater choice, value, and flexibility for consumers to access the content that matters most to them. Under the agreement, DIRECTV satellite, satellite-free streaming, and U-verse customers will continue to enjoy the most-watched Spanish-language content in … Read more

How women can steer toward growing industries and companies

Workplaces are full of talented, educated, and hardworking women. Many are caught off guard when, several years into their careers, they see that they are falling behind their peers, and they can’t put a finger on exactly how or why. Women, after all, are doing everything they can to prepare themselves for successful careers. As … Read more

Mundial Media announces Key Leadership Hires

Mundial Media announced the strategic appointment of four key executives to its leadership team. “We are thrilled to welcome these exceptional leaders to Mundial Media,” said Tony Gonzalez, CEO and Co-founder at Mundial Media. “Investing in our most valuable asset, our people remains a top priority. These appointments reflect our dedication to building a category-winning … Read more

AI Plots Path for Measurement in the Coming Creative Explosion

By Gerry D’Angelo Creative is king. This may sound odd coming from a media person, but data supports this assertion. A 2017 Nielsen study of 500 advertising campaigns across all major media platforms found that the effectiveness of media tactics like targeting, reach and recency have improved over time. However, 56 percent of advertising’s contribution … Read more

To grow your brand, play to win, not for stalemate

By Nigel Hollis I have never understood why marketers who get paid to create growth are so eager to accept recommendations based on a descriptive model that assumes a static marketplace. You cannot learn about growth from static markets, you must examine how things change over time. Growth demands change Yes, I am referring to … Read more

Women Drive the Economy — Are Brands Doing Enough to Keep Up?

By Anne Bahr Thompson As we recognize Women’s History Month and prepare to celebrate International Women’s Day, it’s an opportune moment to reflect on how far we’ve come — and how far we still have to go. Brands and businesses have long played a role in advancing gender equality, yet many are now hesitating. Some … Read more

C.A. Fortune Announces Transaction with DirecToHispanic, Leveraging Retail Marketing Agency to Expand Reach with Multicultural Consumers

C.A. Fortune, a brokerage with full-service sales and marketing capabilities, is excited to announce its strategic transaction to add DirecToHispanic (DTH) to its arsenal of services driving consumer growth for its current and future client partners. DTH is a retail execution, experiential, and digital marketing agency known for its expertise in connecting brands with Hispanic … Read more

Telemundo redefines with “EL PELOTAZO”

Telemundo is set to redefine Hispanic sports entertainment with the launch of El Pelotazo, a dynamic and fast-paced late-night sports show premiering March 10 at midnight ET/PT. Airing live seven days a week, the new sports program offers the latest news and insightful analysis with special guests and an unconventional format designed to engage today’s … Read more

FORBES pays attention to Tajín’s success story in America

FORBES, the world-known American business magazine, is giving its international audience a taste of Tajín. In its upcoming edition, the publication interviews Tajín’s founder Horacio Fernández who tells the interviewer how his authentic Mexican seasoning “has turned into a spice giant — by selling to Americans.” According to the article, penned by FORBES journalist Chloe … Read more

We’re All Marketers Now: Putting the Customer First

By Deborah Malone It’s not often that a business headline captures your attention and then continues to make you think. “Is your entire company thinking like a marketer? It should be.” This simple question and answer appeared in a recent email newsletter from McKinsey, linking to a series of articles. It made me consider how … Read more

U.S. Juvenile Products Sales Decline 6% in 2024, Circana Reports

Circana announced that retail sales for the U.S. juvenile products industry declined by 6% in 2024 to $7.3 billion, compared to 2023. However, dollar sales remain higher than 2019 levels, with a five-year compound annual growth rate of 0.5%. Albeit at an improved rate, units sold decreased year-over-year, down 3%, while the average selling price … Read more

What Latino Leaders Are Saying: Key Insights from My Listening Tour

By Claudia Romo Edelman – Founder and CEO of the Hispanic Star and Host of A LA LATINA Podcast | Speaker, entrepreneur, media contributor, and activist for Hispanics. For the past few months, I have been on a listening tour, speaking with over 50 leaders across industries while also having daily conversations with companies, brands, … Read more

The Artificial Intelligence learning curve. Part 2

By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ You can read part 1 of this article CLICK HERE. There is a saying in the videogame industry: a successful game must be easy and intuitive so everyone can learn to dabble in it at a glance, yet difficult enough that it takes a very long time … Read more

Yep. We’re Under Attack

By David R. Morse Florida is suing Target, claiming the company misled investors by not disclosing the financial risks of its DEI efforts. The lawsuit argues that Target’s Pride merchandise and diversity initiatives triggered a consumer backlash, tanked sales, and wiped out billions in market value. The state, which manages public pension funds invested in … Read more

ANA’s Takeaways from CES 2025

CES 2025 is a wrap and between the major tech announcements (a supercomputer you can hold in your hand) and the integration of AI into everything, it was an inspirational way to kick off the year. The transition of CES from screens to AI-enabled entities is well on its way. Oh, and there were flying … Read more

Writer & Producer Roberto Orcí passes ……

The writer and producer of many Hollywood movies passes. He is the son of advertising agency executive Roberto Orcí. Roberto Gaston Orcí was a Mexican-American film and television screenwriter and producer. He began his longtime collaboration with Alex Kurtzman while at school in California. Together they were employed on television series such as Hercules: The … Read more

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