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It Happened in Mobile First: How Mobile Advertising Anticipated the Industry’s Biggest Challenges

By Brian Quinn The challenges facing today’s digital advertising ecosystem — signal loss, privacy constraints, platform consolidation — first emerged in mobile. As the earliest mainstream digital-first channel, mobile has operated under constraints that only recently reached marketers in display, programmatic, retail media, and streaming. It adapted to the deprecation of device identifiers, restrictive SDK … Read more

Reconnecting with LGBTQ+ audiences

Joining in Pride celebrations each June is one opportunity for marketers to build their connections with LGBTQ+ communities. But building brand trust and loyalty with LGBTQ+ consumers requires support beyond Pride Month. There’s a notable desire among LGBTQ+ communities for accurate and authentic representation in the media content and advertising they engage with. Nielsen data … Read more

ADVERTISING PROVES RESILIENT AMIDST ECONOMIC UNCERTAINTY

MAGNA was always anticipating a deceleration in the global advertising market’s growth for 2025, following the exceptional performance of 2024. Analysis of first-quarter financial reports confirmed weaker ad sales among traditional media owners (TMOs) amidst growing economic uncertainty. TMO ad revenues (radio and television broadcasters, newspaper and magazine publishers, out-of-home, and cinema) decreased by -1% … Read more

Rising Number of U.S. Households Are Headed by Married Same-Sex Couples

Ten years after the Supreme Court’s ruling in Obergefell v. Hodges legalized same-sex marriage nationwide, a Pew Research Center survey finds that two-thirds of LGBTQ adults say the decision made the country more accepting of same-sex couples. Since 2015, the number of households headed by same-sex married couples in the United States has risen steadily … Read more

For Alex López Negrete, It All Started With Radio

By Lainie Petersen Alex López Negrete at Hispanic Radio Conference 2025 (Photo: Cameron Coats) For more than four decades, Alex López Negrete, Co-Founder and CEO of López Negrete Communications, has been a driving force in multicultural marketing. He is also a passionate advocate for the power of radio. From his days as a sales rep … Read more

Radio Fills the Engagement Gap Across Demos

Current advertisers not using radio are willingly leaving consumers on the table – but they don’t have to. Radio offers brands new opportunities for connecting with under-engaged media consumers, those that have little to no meaningful interaction with internet and TV and are therefore likely missed by ad campaigns. Katz’s new analysis of national Nielsen Scarborough … Read more

Bibiana Grau, U.S. Hispanic Market figure, passes: A legacy and a tribute.

Bibiana Grau, who was a well-known player in the U. S. Hispanic Market and part of the multicultural communications scene, passed away in New Jersey recently.  From industry founding father Eduardo Caballero to notable players like the late Jackie Bird, at Hispanicad.com we proudly recognize the legacy of valued individuals whose work has left a … Read more

Why market research needs government-funded university research to thrive

By Mario X. Carrasco How government-funded university research has shaped the insights industry The market research industry is built on innovation. Whether it’s new ways of collecting data, developing predictive models or finding more accurate ways to understand human behavior, much of what we use daily as market researchers can be traced back to one … Read more

Hispanic Radio’s Best Celebrated With 2025 Medallas de Cortez

By Cameron Coats Radio Ink celebrated the best in Hispanic radio Wednesday evening as the 2025 Medallas de Cortez award winners were officially announced from a tough, competitive field during a special ceremony at the Hispanic Radio Conference in Houston. The evening’s highest honor, the Medallas de Cortez Lifetime Leadership Award, was presented to López … Read more

How do Latinx consumers find out about what’s happening in the world?

Understanding where and how Latinx consumers get their news is important for brands and organizations looking to connect meaningfully with this influential and diverse audience. Horowitz Research’s latest study, FOCUS Latinx: Social, Cultural & Political Shifts 2024, confirms something many of us, myself included, have experienced firsthand: Younger Latinx are turning to social media for … Read more

TELEMUNDO to premiere BAHAR: ESENCIA DE MUJER ON JULY 14 AT 10PM/9C

Telemundo announced the premiere of the hit Turkish drama Bahar: Esencia de Mujer for Monday, July 14 at 10pm/9c. Featuring a stellar cast led by Demet Evgar (Fuego del Destino) as Bahar, Bugra Gülsoy (Todo Por Mi Hija) as Evren, and Mehmet Yilmaz AK (Secretos de Sangre) as Timur, this compelling series delivers an inspiring … Read more

Telemundo Station Group Joins Telemundo on “One Year To Go” Celebrations for the FIFA World Cup 26 With Premiere of ‘Tras La Huella Del Fútbol’ Special on June 11

NBCUniversal Local’s Telemundo Station Group will join Telemundo in celebrating the “One Year to Go” milestone to the start of the FIFA World Cup 26™ on June 11 with the premiere of the original documentary Tras La Huella del Fútbol, which will be presented on the 31 Telemundo-owned stations and Telemundo free, ad-supported streaming TV … Read more

Genuine effort trumps artificial intelligence? Ozempic & costly signaling.

By Gonzalo López Martí – Creative Director www.LMMiami.com/   Let’s say you received an invitation to a wedding by email or by text message three days before the event. What would your reaction be? You’d most possibly conclude that the bride and groom are not particularly invested in throwing a memorable, let alone lavish bash. … Read more

The Customer Journey Is Cross-Brand, but Our Infrastructure Isn’t

By Carter Lassy Marketers have spent years chasing the consumer across devices, platforms, and channels. Omnichannel strategies, identity graphs, and measurement frameworks all aim to capture what we call “the journey” — a sequence of media-consumption experiences that signals interest or intent and, ideally, ends in a transaction. To read more, CLICK HERE. Courtesy of … Read more

54 agency biz dev mistakes

What are the top 54 pitch mistakes agencies make? Robin and I were delighted to present 54 Mistake Agencies Make in New Business Development during the annual Build A Better Agency Summit presented by Agency Management Institute. Forbes calls it the #1 conference for agency executives. This is the ideal agency conference for small to … Read more

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