2019 U.S. Hispanic Young Lions Competition Winners
The Circulo Creativo just announced the winners of the 2019 U.S. Hispanic Young Lions Competition.
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More Than Half of US Social Network Users Will Be Mobile-Only in 2019
Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.
Cookies, Tags, Pixels and IDs: Measuring Customer Engagement [REPORT]
One of the frequently asked questions about the “plumbing” that enables the multi-touch attribution process to function is how individual users are tracked.
2018: A year of record lows and all-time highs in Latam
Latin America’s FMCG industry ended 2018 at a low point. Q4 was the third consecutive quarter to record a drop in consumption across the region, with shoppers buying 0.9% less than they did in Q4 2017.
Has ‘Access’ Defined the Millennial Generation? [PODCAST]
In the latest episode of “Behind the Numbers,” eMarketer principal analyst Mark Dolliver looks at how “access” has shaped millennials’ expectations. How do they differ from other generations?
Digital vs. Traditional Consumers: How Generational Gaps Define Shopping Tendencies
Younger, digitally engaged consumers love to use almost any technology that might make their buying process more self-sufficient, whereas traditional consumers are driven more by cost and ease of use.
Accurate ad targeting relies on creating the right profile
I know that good ad targeting can make a big difference in the short-term impact of a digital campaign. And I also know that success is relative. Better targeting increases the probability of reaching a person likely to buy your brand; it does not guarantee it. But are advertisers really investing enough time in creating the right profiles for accurate targeting? by Nigel Hollis
Video Advertising Spend Report 2019 [REPORT]
Advertisers report that they expect, on average, to spend $18M in 2019 in digital video—nearly 25% over last year. We are seeing this growth occur across all categories—with Media and Entertainment reported up +75%, and Fashion and Apparel up +45%, since 2018.
The barter economy: #sponcon anyone?
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- A few days later, mi friend spots a suspicious post on Instagram: Mickey devouring a towering stack of waffles, piled high with a ½ lb of colorful toppings.
- Plus a ½ gallon açaí berry smoothie on the side.
- That very night mom and dad staged an intervention: how on earth had he paid for that shamefully instagrammed feast of sugary carbs & junkie proteins offset by a healthy beverage full of antioxidants?
- His explanation will surprise you.
No One Left Behind
The world is filled with people that are of different nationalities, religions, ethnicities, races, languages, sexual orientations, cultures etc. In America, a lot of those differences that embodies a person are what makes the U.S. different from other countries as more people are breaking free to be their authentic self in a multicultural society. By Quenitra Knight, – Multicultural Marketing Communication Certificate, Student
AARP WINS CMC 2019 MARKETER OF THE YEAR
The Culture Marketing Council: The Voice of Hispanic Market (CMC) announced today that AARP is the winner of the 2019 CMC Marketer of the Year Award. AARP joins a prestigious short list of elite brands that have received the award, including Ford, McDonald’s, Sprint, State Farm, Toyota, and Walmart. Edna Kane-Williams, SVP of Multicultural Leadership at AARP, will accept the award and discuss the association’s commitment to the Hispanic and Multicultural communities at CMC’s 2019 Annual Summit. The session will take place on Wednesday, June 12, at 9:00 a.m., at the Statler Hotel in Dallas.
Over 30 million Americans have never paid for traditional TV service
While media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.
The Connected TV Surge Will Power Personalization in 2019
With eMarketer estimating that 55 percent of American households now sport at least one connected television (CTV) device, it’s safe to say that connected TV has arrived. Advertisers are embracing the opportunity presented by this next phase in the evolution of television.
New From 4A’s Guidance: 4A’s Relationship Management…
Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship.
Turning Measurement into a Marketing Advantage [REPORT]
Plenty of companies measure their marketing activities, yet too often, they don’t make the most of it. Their measurement does not lead to useful actions or inform important strategic decisions. When one team optimizes for website traffic and another for in-store foot traffic, but do not communicate with each other, the company will end up with a disjointed marketing strategy or investments in the wrong audiences or metrics.
Driving ROI Through Supplier Diversity
Simona Rabsatt Butler is director, procurement of marketing and supplier diversity at Quicken Loans. She will be leading a session on supplier diversity at the upcoming ANA Advertising Financial Management Conference in Phoenix. The ANA’s group EVP Bill Duggan recently interviewed Rabsatt Butler on the benefits of supplier diversity.
How the financial crisis affected the world’s workforce
Bridging skills gaps requires understanding how labor markets have changed in the decade since the financial crisis—particularly for young people and women.
Mother’s Day expected to deliver highest consumer spending to date
Mother’s Day spending is expected to total a record $25 billion this year, up from $23.1 billion in 2018, according to the annual survey released today by the National Retail Federation. A total 84 percent of U.S. adults are expected to celebrate in honor of their mothers and other women in their lives.
John Leguizamo Encourages Fans to Find Their Passion and Pursue Their Dreams in New Pepsi Commercial
During the Billboard Latin Music Awards telecast on Telemundo, Pepsi premiered a new national television advertisement starring award-winning actor John Leguizamo.
Check out the latest edition of #TotalMarketTalk PODCAST courtesy of NGL Collective and HispanicAd!
#TotalMarketTalk is the only PODCAST of its kind exclusively dedicated to leading the Latinx business conversation across media, marketing and entertainment, hosted by David Chitel, CEO & Founder of NGL Collective, the leading independent Latinx media and entertainment company co-founded by actor, John Leguizamo.
