This study looks into the different ways consumers watch digital video – going beyond dayparts, demos and/or personas. It illuminates how perception of different types of video advertising is impacted by the motivations and mindset a consumer is experiencing as they choose to watch. The analysis provides correlations between video content and attention to ads, ad relevance and ad receptivity when in these motivation/mindset states.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Today’s generation of Latinos in the U.S. are noticeably expressive, straightforward and determined – just like the all-new Corolla sedan. They embrace their heritage and show it to the world. The commercial titled “WE”, directed by David Vergés, captures how this empowered generation is standing out and leaving its mark throughout society.
For decades, Hispanic grocers and Hispanic products in mass market grocers have been dominated by food which comes either directly from Latin America or U.S. based companies that try to emulate those of Latin America, like cheeses, spices, and canned goods.
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year with “my employer” emerging as the most trusted institution. Globally, “my employer” (75 percent) is significantly more trusted than NGOs (57 percent), business (56 percent), government (48 percent) and media (47 percent).
Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment. So what do the negative perceptions caused by consumers encountering offensive content mean for brands and the platforms that carry their advertising?
Today’s consumer packaged goods (CPG) landscape bears little resemblance to that of 1990. There are currently 9,000 more products in U.S. grocery stores than there were back then, but the average retail store is almost 7,500 square feet smaller. Organic, gluten-free, heart-healthy and sustainable products are everywhere in today’s stores because consumers demand them. And with a new product hitting the shelves approximately every two minutes, the list is growing.
According to the survey, 40% of the general population and 53% of Hispanics, who are Spanish dominant or speak both languages equally, respondents age 18-24 reported watching the news while at work. Although the internet has given consumers the opportunity to get their news on the go, that’s not their only source. Viewers are turning to linear TV out of their homes to catch a glimpse of the news ticker or get the latest weather report before they leave the office.
Despite being in its infancy, we expect programmatic TV ad spending will reach $4.73 billion by 2020, or 6.8% of TV ad spending that year.
Demographics, automation and inequality have the potential to dramatically reshape our world in the 2020s and beyond. Our analysis shows that the collision of these forces could trigger economic disruption far greater than we have experienced over the past 60 years.
Telemundo Global Studios (TGS) launched the TGS Fellowship Program, the first-ever premier professional development project for scripted content producers in Hispanic media.
Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA (Association of National Advertisers).
According to Forbes’ 50 most influential CMOs of 2018, most are grappling with three important issues that center on understanding changing relationships between consumers and brands, defining ways to offer the very best customer experience, and defining how to make their brands more human and approachable. By Terry Soto
Over 100 years after women in the UK won the right to vote, women’s sense of self-empowerment still lags behind that of men. Women with lower self-esteem are motivated by different values then their high self-esteem peers. Closing the self-esteem gap could help improve how all women feel about themselves… but also change the brands they buy. by Amy Cashman -co-CEO Insights Division UK Kantar
Expect the Hispanic and Latino community’s contributions to the U.S. economy to be nothing short of monumental in the coming decades. Not only is this demographic expected to make up a more than 25% of the U.S. population by 2050 — translating into large buying power — this group is also creating businesses at 15 times the national rate.
Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup France 2019™, unveils its campaign for the tournament, honoring female soccer athletes’ achievements in the U.S. and around the world, under the tagline “If they fought to play it, watch what they are going to do to win it.”
The Circulo Creativo just announced the winners of the 2019 U.S. Hispanic Young Lions Competition.
Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.
One of the frequently asked questions about the “plumbing” that enables the multi-touch attribution process to function is how individual users are tracked.
Latin America’s FMCG industry ended 2018 at a low point. Q4 was the third consecutive quarter to record a drop in consumption across the region, with shoppers buying 0.9% less than they did in Q4 2017.
