Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact. The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that … Read more
by Natalie Boden, Boden Agency In recent years, multicultural cohorts have emerged as undeniable powerhouses, reshaping the U.S. political, cultural and economic landscape. For companies operating in today’s polarized sociopolitical climate, the stakes couldn’t be higher. Corporate America finds itself at a crossroads on diversity, equity and inclusion initiatives that influence their ability to authentically … Read more
By Pierre Bouvard One of the largest tests of AM/FM radio advertising was conducted in Spring 2024 in just over twenty local markets. The campaign ran across a broad mix of small, medium, and large markets. The two-month AM/FM radio campaign featured heavy media weight with ~500 monthly GRPs, generating a monthly reach of 75% … Read more
The Washington Nationals announced an agreement with Costa Media, extending the official Spanish-language radio broadcast partnership through the 2027 season. During the Nationals’ upcoming season, fans can tune in to DC 87.7 FM and La Pantera WFAX 100.7 FM/1220 AM for live Spanish-language broadcasts for both home and away games, with in-game play-by-play analysis, 15-minute … Read more
A new Pew Research Center survey of 36 nations finds widespread public concern about economic inequality. And when asked what leads to this inequality, most people across the countries surveyed point to the intersection of wealth and politics. To view report, CLICK HERE.
By Therran Oliphant Ad tech is ever-changing, a truth proven out by the short lifespan of some of its central terms. We have moved on from several integral shorthand phrases that found their way out of favor – like “online behavioral data” and “data management platform.” More recently, we’ve seen the deprecation of platforms like … Read more
In my office hangs a six-word, framed message. It was given to me in 1990 at a Leo Burnett company strategy meeting at which I had spoken about the threat to the traditional advertising ecosystem posed by what were then known as media independents. The message was written by the agency’s creative leadership, after Ogden … Read more
Emmis Corporation announced the launch of New York’s La Exitosa 98.7 FM/1190 AM, with a bilingual adult contemporary format, playing English and Spanish language hits from the 1980s through the 2000s. Now, Madonna, Ricardo Arjona, Prince, Shakira, Phil Collins, Chayanne and Bryan Adams share a new home. La Exitosa will provide more hits for listeners … Read more
With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed along—in person, watching live and across social media. 2024 also saw record U.S. viewership for annual sporting events and leagues, such … Read more
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo … Read more
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. To download report, CLICK HERE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers. To view and download click CLICK HERE. Enjoy.
On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has … Read more
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic Market Overview – titled “Authentic – Keeping it Real” To download click on image or CLICK HERE
The NFL playoffs kick off this Saturday and Latino players across the league are gearing up to leave their mark on football’s biggest stage. There are 15 Latino players heading into this season’s playoffs, as nine of the 14 playoff teams have a Latino player entering the postseason and the Commanders leading all teams with … Read more
The Latin GRAMMY Cultural Foundation announced the first Emerging Artist Scholarship, in partnership with Berklee College of Music, toward a bachelor’s degree at the college for the 2025 fall semester. Through a series of scholarships, the institution furthers its commitment to advance the Foundation’s mission to provide educational opportunities that advance Latin music and its … Read more
Today’s insight is never-before-released data on AM/FM radio consumption and a surprising finding about how different kinds of audio content are consumed from radio. When a respondent to Edison Research’s Share of Ear® survey records the audio they consume, they also tell us what kind of content they are listening to, including news, sports (talk … Read more
José Adan Treviño a legend in broadcasting to Hispanics in Texas has passed.
Horizon Media Holdings, parent company of the full-service marketing portfolio including Horizon Media, unveiled its inaugural annual marketing industry forecast – “25 Trends on the Horizon in ’25.” The 2025 report maps out the trends that leaders from across Horizon’s portfolio predict will reshape how brands connect with consumers in a rapidly evolving media landscape. … Read more
The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’. Research from the World Federation of … Read more
