Making Marketing Attribution Work Means Choosing the Right Metrics
When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points. To avoid getting overwhelmed by a sea of clickthrough rates (CTRs), impressions, likes, shares and viewthrough rates, marketers are performing metrics mapping exercises to assess the relevancy of these channel-level metrics against a larger company goal.
A couple of weeks ago, I posted about Direct-to-Consumer (DTC) brands and suggested that in order to scale they would eventually have to reach out beyond their social media audience to bring in new customers. In this post I want to explore the implications of the subscription model that many DTC brands have adopted. by Nigel Hollis
Cloud platforms can provide a gateway to powerful AI tools that fuel agility and innovation
In today’s world, crafting a data-driven marketing strategy is critical for any organization. To that end, most marketers turn to data management platforms (DMPs) to help them deliver and execute their respective strategies. According to the Nielsen CMO report, 63% of marketers in the U.S. consider DMPs one of the top three most important marketing and measurement technologies.
Are we headed for another recession? Despite a historically low unemployment rate, many economists and business pundits say there’s plenty of evidence that in 2019 or 2020 the economy is likely to tank. The reasons for a potential downturn include a trade war with China, rumblings from the Federal Reserve to raise interest rates, and forecasts for slower GDP growth. What’s more, the U.S. is in one of the longest economic expansions on record and therefore, some argue, ripe for a fall. Courtesy of Association of National Advertisers
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Have you ever wondered why you failed to convert a call or meeting into new business? If so, this post is for you. by Mark Duval – The Duval Partnership
As promotional and outreach activities are ramping up across the nation ahead of the 2020 Census — from establishing local and state complete count committees, to diverse partners coming together to reduce the undercount of children and other hard to count populations — tthe U.S. Census Bureau announced its long-planned communications campaign platform: “Shape your future. START HERE.”
Goya Foods was voted as America’s number two most loved U.S. food brand and placed in the top 10 most loved brands in the country, according to the second annual Engagement Labs’ TotalSocial® brand awards.
Are marketers and advertisers still gun-shy about placing a media buy with a regional Mexican station, given the “sexiness” of reggaetón and “trap” artists and the global pop stars more universally known by CMOs and brand managers? Not in California.
Recently launched Venus Media Group is expanding! Sylvia Herrera as the Business Development Manager.
Encantos Media Studios announced Steven Wolfe Pereira has been appointed Chief Executive Officer.
ThinkNow released a new Latino Brand Authenticity Report 2019 on U.S. Hispanics buying habits of Latin American food and beverage brands. The study found that it’s most important for Latin American brands to have a great tasting product to attract the hearts and minds of U.S. Hispanic consumers.
Historias del Mundial, a series of social video capsules featured on Telemundo Deportes’ Instagram and Facebook feeds during the months leading up to the 2018 World Cup in Russia, just won major accolades at the 2019 Short Form Video Festival.
Univision’s Uforia announced a partnership to drive and discover ways to deliver audio across digital platforms. Through this collaboration, Uforia unveiled a newly enhanced and redesigned Uforia app that is “Powered by Napster.”
Marketers, publishers, marketing service providers, and technology developers expect their spending on data and data-related services to increase in 2019, according to “The Outlook for Data 2019: A Snapshot Into the Evolving Role of Audience Insight” the fourth annual benchmarking report conducted on behalf of the IAB Data Center of Excellence released by the IAB and research and consulting firm Winterberry Group.
Miami based Zubi is embracing its past to unlock a bigger future. The company is writing the next chapter in its history by bringing to life a new positioning and re-envisioning its brand.
