The New York Chapter of the Hispanic Public Relations Association (HPRA), an organization serving the Hispanic communications and public relations community in New York, is announced its Board of Directors and chapter initiatives for 2019.
Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).
It’s the media industry’s new favorite four-letter word: data. True, it has always been an important factor in how campaigns are built, executed and evaluated. But now, thanks to myriad technological advancements, data has become the heart of all things advertising, giving life to campaigns in ways we never thought possible.
Advanced Auto Parts, Google, Match.com, Pollo Campero, Southwest Airlines and ULTA are among the brands to share their culture-driven best practices that are innovating and inspiring the marketing world at the CMC Annual Summit taking place June 10-12 at the Statler Hotel in Dallas. The summit, which brings together the best strategic and creative minds in the multicultural marketing industry, will focus on the theme Culture-Driven Marketing with thought-provoking content to arm a new generation of culture creators with proven strategies to make an impact in today’s complex marketplace.
Small and mid-sized consumer packaged goods (CPG) manufacturers come in as many different varieties as the products they make and sell. Yet one thing they all have in common is their desire to grow—their distribution, their market share, their revenues and ultimately their companies.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Lucha Libre AAA Worldwide, Mexico’s premier pro wrestling organization, presents one of their legendary spectacles at Madison Square Garden on September 15th, 2019.
At the 2019 Annual Leadership Meeting, IAB released the second version of its Direct Brand Economy report entitled How to Build a 21st Century Brand. This study is an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold.
Consumer packaged goods (CPG) manufacturers that walk into retail buyer meetings fully prepared are more likely to walk out with their products on the shelf. In today’s competitive market, that means coming equipped with the right knowledge to discuss your product goals and achievements with confidence.
In recent years, much has been written about the traditional ad agency model’s shortcomings. So many articles have been published about “the death of the traditional agency,” “the agency of the future,” and the need for agencies to “evolve or die” that the inevitability of a transition has been well-established. by Mark Duval – The Duval Partnership
MAGNA just published updated estimates and forecasts on US media owners’ net advertising revenues (NAR). It reveals that advertising sales reached a new all-time high in 2018, at $212 billion. Advertising spending grew by almost +10% (+9.6% exactly), driven by the robust economic environment and cyclical ad spend (Winter Olympics, FIFA World Cup, Midterm Elections). It was the ninth consecutive year of growth and the strongest growth of the twenty-first century, exceeding the performance of 2016 (+9%).
“Never be afraid to speak up and ask questions. Listen to every person in the room, not just the ones you think might have the right answers. Be fearless, hardworking and humble. The business world can be a tough place to maneuver, but I’ve found that those three qualities are pretty much always appreciated by both your team and clients alike.”
The marketing industry produces some of the happiest employees around. It’s a proven fact: According to a 2016 study conducted by Calif.-based staffing company Robert Half, marketing and creative professionals — in addition to having the highest interest in their work — are among the happiest employees in several different industries. And yet, marketing organizations are competing for talent with other industries, and sometimes losing out to industries perceived as more glamorous or which provide more favorable compensation packages.
When it comes to shopping, social media seems to have somewhat limited influence on parents’ purchasing behavior—but they’ll use it (and other online resources) for research.
The Telemundo Station Group announced that José Alberto Suárez has been named President and General Manager of the Telemundo stations in Fresno (KNSO), Sacramento (KCSO), and Salt Lake City (KULX). In this role, Suárez will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations.
The right music makes or breaks an ad. A carefully chosen song can enhance an ad’s memorability, emotive power, and informativity. A 2015 study by Nielsen found that ads that incorporated music performed better across four key metrics: creativity, empathy, emotive power, and information power. While licensing popular songs can come with a hefty price tag, music, the study points out, can deliver significant returns for brands.
Increased complexity has become the new standard in marketing. Increased complexity has been exploited to justify advertisers’ increased control over marketing and to marginalize ad agency involvement. Yet, brands continue to languish. The complexity trend needs to be reversed.
We bet that you got into the consumer packaged goods (CPG), sometimes referred to as fast-moving consumer goods (FMCG), business because you knew how to make a great non-durable, consumable product that you believe in and that people will love. But then you have that first meeting with a retail buyer, and all the buyer wants to know is if your product is going to increase retail revenue. And the buyer uses an array of words, terms, acronyms and metrics to describe exactly that: “if we bring in your product, what do you project your unit sales per million to be in the next quarter?” Or, “We see you already have placement in Midsize Retail Chain X. What’s the % ACV of your product in that channel?”
Brand and item ranking are important for both consumer packaged goods (CPG) manufacturers and the retailers that sell their products. Primarily, this ranking provides performance metrics for brands and individual products at the account and channel level. But it is also instrumental to gauging the size and opportunity of a market, and to enabling manufacturers to have more specific conversations with their retail buyers.
HispanicAd is proud to announce our 4th edition of Hispanic CMO, the most sought after publication in the US Hispanic Market, is available for viewing and download for FREE. Curated by Gilbert Dávila / Dávila Multicultural Insight and by veteran journalist Adam Jacobson. To download this year’s edition CLICK HERE.
