¡Feliz Navidad y Prospero Año Nuevo!
Entravision Solutions adds radio stations
Entravision Communications Corporation announced that Entravision Solutions, the Company’s national sales and marketing organization, has extended its relationship with MLC Media through 2021.
What’s Next for Programmatic [PODCAST]
In the latest episode of “Behind the Numbers,” analyst Lauren Fisher discusses the ways that programmatic is being used for audio, out-of-home and TV ad buys. What’s driving the changes, and what stands in the way of faster growth?
WAPA Television reveals programming at the 2019 Upfront Presentation in San Juan, Puerto Rico
WAPA Television celebrated its many achievements and revealed an exciting new year of programming at a glamorous 2019 upfront presentation on Thursday, December 13, 2018, where network executives, accompanied by on-air talent, announced new reality show formats, original programming, digital shows, and expanded sports offerings.
Let’s Review My 2018 Prediction
Once again, it’s that time of year to look back and also forward. I have always held myself publicly accountable on this forum at year’s end. Initially I did this by looking at the data that my writing delivered: likes, shares, volume of comments, etc. Then we got wiser and learned that those metrics are perhaps not really good indicators of performance (and if you still use these, get smart!). So I switched to predicting the future. Let’s see how we did, for 2018, shall we? Consider it my end-of-year performance review. by Maarten Albarda
Do people really buy brands based only on emotion?
Brand choice is driven by primarily by emotion and feeling. People don’t make brand choices based on logical, persuasive marketing arguments (as many in our industry still like to believe), rather the more you feel for a brand, the more likely you are to buy it. But is this equally true for all product categories? by Nigel Hollis
Privacy, confidentiality, anonymity, discretion, deceit, paranoia. Part 3
By Gonzalo López Martí – Creative director, etc / LMMiami.com
- The Trump admin wants to use the upcoming census to identify undocumented immigrants.
- A gross breach of privacy you might say.
- Well, the US has a strong judiciary that has stopped the overreaching instincts of the other two branches of government several times already.
- And vice versa.
Juggling Act: Audiences Have More Media at Their Disposal and Are Using Them Simultaneously
Choice has always been coveted among consumers. When it comes to the media universe, the abundance in devices, services and content has never been more prevalent, which in turn is opening up a complex web of consumption behaviors. With all of this technology at consumers’ literal fingertips, which of these platforms are they focused on?
Millennials and Gen Z Driving Major Shifts in Customer Expectations [REPORT]
According to this study, 67 percent of U.S. respondents have used live chat, social media, or texting for customer service. Among Gen Z and Millennials, 46 percent and 47 percent respectively have used social media to communicate with customer service in the past year — compared to only 7 percent of Baby Boomers and 26 percent of Gen X. More than a third (36 percent) of Gen Z consumers prefer social media for simple inquiries compared to only 5 percent of Baby Boomers.
2018 Total Market Markers + Milestones [REPORT]
ThinkNow released its ThinkNow Snapshot: 2018 Total Market Markers + Milestones, identifying the top trends that shaped multicultural research. Milestones range from shaky consumer sentiment to the proliferation of mobile shopping and from the rise of stream-ing services to the new multicultural mainstream consumer.
Tech Trends 2019: Beyond the digital frontier [VIDEO]
Deloitte’s 10th annual Tech Trends report identifies those trends that are likely to disrupt businesses in the next 18-24 months, including advanced networking, intelligent interfaces, serverless computing and more. These trends are part of a larger convergence of powerful forces that are driving disruption across industries.
More Than 76 Million Students Enrolled in U.S. Schools
The U.S. Census Bureau announced the release of new data on the makeup of student bodies from kindergartens to universities across the country. According to the latest data, the number of students nationwide enrolled in school was 76.4 million in 2017, not statistically different from the level in 2016. Those who are enrolled make up 24.7 percent of the population age 3 and older.
Hispanic Radio Podcast: Emmis’ ‘Doble’ Play
Emmis Communications is mainly known for English-language stations. Yet, it is shining in Texas’ state capital with two FMs offering Spanish-language programming. Against formidable competitors, it’s winning. This podcast delivers insights that could fit your market opportunity.
Walker & Company Brands Joins the Procter & Gamble Family of Brands
Walker & Company Brands, the company that makes health and beauty simple for people of color, today announced that it will join the Procter & Gamble Company family of brands to better serve consumers of color around the world.
Marketing Organizations Are Bringing Agency Services Home to Roost
As far as news coverage of emerging trends in marketing go, this one was exceptional: “New Report Cites Skyrocketing Growth of Internal Agencies,” the Ad Age headline shouted, while Adweek weighed in with, “ANA Report: In-Housing Agency Work Is Accelerating.” MediaPost followed suit with “ANA: Over Three-Quarters of Our Members Have In-House Agencies” and Campaign US ran with, “Number of In-House Agencies Rise Dramatically, ANA Study Finds.”
Consumer awareness—and judgments—of co-branding are greater than companies assume
To grow sales, more companies are teaming up to attract each other’s customers—and persuade their existing customers to buy more—by creating a positive association with another brand. Well-known alliances include McDonald’s Happy Meals with Disney toys and Dell PCs with Intel processors.
Artificial Intelligence and the Future of Humans [REPORT]
Experts say the rise of artificial intelligence will make most people better off over the next decade, but many have concerns about how advances in AI will affect what it means to be human, to be productive and to exercise free will
Diversity and financial wellness: financial lives of Americans by race, gender, sexual identity, caregiver status [REPORT]
The report, “The Cut – Exploring Financial Wellness Within Diverse Populations,” is based on a survey of more than 3,000 U.S. adults and examines the financial lives of a diverse group of Americans: women, black Americans, Latino Americans, Asian Americans, caregivers, and the LGBTQ community.
Tracking the Pace of Change and Evolving Consumer Behavior
In a world where the pace of change is accelerating, the drivers of change are varied and diverse across regions and marketers, as are the signals of evolving consumer behaviors. Many factors are shaping the world we live in, but which ones should businesses and organizations be focused on, and what opportunities do they present?
Why Local TV Could Be Essential for Your Brand
What if there was a proven, brand-safe video ad format that’s equally effective for targeting unique consumers and regions, or blanketing the whole country with a campaign? A medium that offers loyal, engaged audiences at competitive CPMs and the power of sight, sound, motion, and narrative? What if marketers found out that their agencies won’t even consider it for campaigns because they can’t buy it at their preferred profit margin?
