As Marsha Appel points out, we have been here before. Direct-to-consumer (DTC) is not a new business model, it is an old one. What is different is the technology that facilitates the business model. What is not different is that people still buy the brands that are meaningful to them. by Nigel Hollis
The World Federation of Advertisers has issued a call to action to the industry we all represent. It’s asking for ideas on six topics, which will be evaluated prior to the Global Marketer Week event in Lisbon, Portugal at the end of March.
In the latest episode of “Behind the Numbers,” we’re talking about consumer trust in brands and digging into data from a survey by data platform Jebbit. We’re joined in the studio by Jebbit co-founder Jonathan Lacoste to discuss which brands have succeeded in winning customer trust, which have failed, and why.
Viacom International Media Networks of the Americas announced that Michelle Alban has joined the organization as Vice President of Communications. In this new role, Alban will lead the development and execution of all internal and external communications strategies for VIMN of the Americas, which includes Latin America, U.S. Hispanic and Canada.
Walmart Inc. announced that its board of directors has appointed Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, as a new independent director to the company’s board, effective immediately.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
The National Retail Federation forecast that retail sales during 2019 will increase between 3.8 percent and 4.4 percent to more than $3.8 trillion despite threats from an ongoing trade war, the volatile stock market and the effects of the government shutdown.
Over-the-air (OTA) TV—the programming that we all have access to even if we don’t have a cable or satellite programming subscription—is becoming a big thing again. In fact, it’s one of the best things to happen to cord cutters and cord shavers, as it offers them free TV through a digital antenna.
While industry leaders express optimism and enthusiasm for TV attribution, they also are looking for greater visibility and understanding into how leading providers conduct the practice.
Whether purchasing recycled paper and plastic, eliminating toxic chemicals from products, or setting goals to reduce carbon emissions, a growing number of global brands have upped their games to meet the standards of environmental watchdogs and conscious consumers, as well as the social media armies that stand behind them.
Desiree Katzenberger, Director of Media Strategy and Planning at d expósito & Partners, was recognized February 6th, in New York City for being a “Rising Star,” a distinction created by Cynopsis Media which celebrated its fourth annual Cynopsis TV and Rising Star Awards at The Yale Club in New York City.
What motivates consumers? Video consumption has never been more fragmented. As pay TV subscriptions continue to decline, they are replaced by a number of live and on-demand streaming options that continue to grow by the day. Viewers can use a dizzying array of services to create their own consumption “nirvana.” However, there is bound to be an upper limit on both how many different services a consumer is willing to pay for and how much time she has in the day to consume. This leads some in the industry to believe the growth in content and platforms may not be sustainable over the long term.
Can a radio company with a deep heritage in English-language stations successfully bring Spanish-language radio stations into the mix, from a sales and revenue perspective? Beasley Media Group is doing just that in the Tampa-St. Petersburg market, we learn in this latest Hispanic Radio Podcast.
Casanova // McCann announced the hire of Marco Antonio Muñoz as Executive Creative Director. He will support the agency’s creative leadership under Chief Creative Officer Elias Weinstock.
In a recent article on Campaign Live Rory Sutherland suggests that we all adopt “the efficiency bubble” to describe the way media logistics, not creativity, have come to dominate the conversation about advertising. But our fixation on efficiency is not just a bubble, it is a trap. by Nigel Hollis
Last year I wrote a lot about the erosion of the advertising bargain between advertisers and their audience. Without rehashing at length, let me summarize by simply stating that we no longer are as accepting of advertising because we now have a choice.
“The State of Data 2017” (published in December 2017 by Winterberry Group in partnership with DMA and IAB’s Data Center of Excellence) revealed that U.S.- based marketers, publishers, and other data users invested $20.19BB on third-party audience data and related services and solutions in 2017.
Over the past few years, deep learning has gone from an esoteric branch of AI, focusing on theory, to being so mainstream that even an actress from Twilight has published an academic paper on it. This rise of deep learning over traditional machine learning methods has also led to the creation of a host of new platforms designed to help businesses improve work and work flow.
Super Bowl LIII Ads, Much Like the Game’s Punts, Are a Big Blur. By Liz Castells, President, Infusion by Castells Advertising
How many Americans tuned in to watch this year’s Super Bowl? How engaged was the audience via digital and social? In the latest episode of “Behind the Numbers,” Paul Verna digs into the data for the low-scoring game.
