There is no doubt that the plethora of convenience metrics offered by digital media is focusing marketing attention on the here and now, often to the exception of longer-term outcomes. But there is actually no reason why digital media cannot be used for brand-building. by Nigel Hollis
Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies.
Combate Américas announced it is launching the COMBATE WORLD channel on Pluto TV in time for the Fall 2018 season. The channel launches on December 4th, 2018.
Cinelatino will premiere its original production of the faith based, immigration-themed drama Relatos Guadalupanos (“Guadalupan Tales”) on Sunday, December 9, at 9:00pm ET/6:00pm PT and again on Wednesday, December 12, at 11:00pm ET/8:00pm PT as part of a two day stunt in honor of the Day of the Virgin of Guadalupe.
GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts. GroupM slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted.
The article summarized Google’s annual diversity report, which specified that the company’s employee attrition rates were highest for black and Hispanic employees. Currently, Google’s Hispanic employees make up only 3.6% of the company’s US employees while Latinos represent 18% of the entire US population. By Jose Pinero
Of the many challenges facing marketers and publishers these days, few are more critical than the need to connect with millennials, a generation now on the verge of two major milestones.
The partnerships between clients and agencies can often be fraught with opacity, distrust, and inefficiency.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
NBCUniversal Telemundo Enterprises announced the promotion of Romina Rosado to Senior Vice President, Digital Media. In addition, Borja Perez moves to the revenue monetization division as Senior Vice President, Revenue Strategy and Innovation.
Teens credit social media for helping to build stronger friendships and exposing them to a more diverse world, but they express concern that these sites lead to drama and social pressure
The 2018 global mobile consumer survey marks the eighth-consecutive year that Deloitte has assessed and analyzed consumer attitudes about mobile technology. It confirms the central role smartphones continue to play in the connected ecosystem, while other devices face an inflection point.
Your time is precious; why waste it reading something that doesn’t have value — right? For today’s post, I thought it might be helpful to share some of the sources I turn to for useful content about agency new business. I’ve rounded up fifteen examples of worthwhile posts along with a summary of why they merit a click-through. Even if you follow agency new business closely, some of these may be expected choices, but I think there are others here that will be new to you. By Mark Duval – The Duval Partnership
MVI Marketing LLC (MVI)’s team recently completed a consumer research study asking wealthy, millennial age, Asian-American and Hispanic/Latino-American consumers about their shopping preferences and behaviors.
A report titled Respected: Perspectives of Youth on High School & Social and Emotional Learning, shows that more than three-quarters (77 percent) of recent high school students believe their schools could have done a better job of helping students develop key social and emotional learning (SEL) skills, which are particularly needed at this time of national division, rising violence, anxiety and historic levels of mistrust.
Economic, religious and political divides shape where Americans find meaning – but family, career and friendship emerge as common themes
Why did John Torres take the leap to investing in radio in a challenging Midwestern market? What can other broadcasters, or those seeking to enter radio station ownership, glean from Torres’ experience? The answers are found in this latest 15-minute podcast hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson.
At the November 2018 3% Conference, leaders and influencers from across the creative world came together for a week of events, discussions, and networking focused on the divergence of creativity and diversity. Sadly, that intersection is all too uncommon; for those who don’t know, the 3% Movement took its name from the percentage of creative directors that are women.
Telemundo announced the full cast of “La Reina Del Sur,” the much-anticipated return of the network’s most successful series in its history. International film and television star Kate del Castillo will reprise her iconic role as Teresa Mendoza in this continuation of the groundbreaking serial drama.
A new study, released by ID Comms in partnership with the 4A’s, reveals that US advertisers are likely failing to get the best responses from potential media agency partners due to a failure of brands sufficiently defining what they are looking for, and refusing to share details around the selection process.
