At $5.24 Million, 2018 Super Bowl Set A Record For 30-Second Ad Cost, Up 96 Percent Over the Past Decade
While the 2017-2018 season may have been a rocky one for the NFL, the league’s signature event still continues to shine: The average cost of a :30 ad in Super Bowl LII climbed to a record $5.235 million, with overall spend totaling $482 million, second only to the previous year’s game which went into overtime. Kantar Media’s analysis of its exclusive data shows that the Super Bowl remains the preeminent live television event. However, there have been some changes in advertiser strategies, including experimenting with shorter ad lengths and leveraging social media to get the most from their campaigns.
Combate Americas announced key appointments to its leadership team. Billy Sanez joins Combate Americas as Senior Vice President of Marketing, and Rosa Gomez is named Director, Digital and Social Media. Sanez will oversee brand development and integrated marketing communications.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
The winds of change have once again impacted one of our key Hispanic & Multicultural ad agencies. At the end of 2018, WPP parent corporation of Grey decided based on pressure from key clients like Proctor & Gamble, that multicultural talent needs to be integrated in all vertical and horizontal levels in the agency structure. WING employees and talent will be integrated under the Grey New York agency and will not function as an separate division within the WPP and Grey Network.
Advertisers across industries share a common challenge: how to know which marketing activities are actually driving profit and which are wasting spend. One way to answer these questions is a measurement approach called marketing mix modeling. Marketing mix modeling calculates the total effect that every marketing channel and its key dimensions, such as product and geography, have on sales and other performance metrics, while controlling for exogenous factors such as weather and seasonality that impact business performance.
Twenty-seven million Americans are starting or running new businesses, based on data reported in the 2017 Global Entrepreneurship Monitor United States Report: National Entrepreneurial Assessment for the United States of America released by Babson College. 
No longer a futurist’s daydream, artificial intelligence (AI) is attracting significant investment and growing quickly. According to a December 2018 estimate from tech research firm Tractica, the direct and indirect application of AI software generated $5.4 billion in worldwide revenues in 2017, and is forecast to produce a whopping $105.8 billion by 2025.
2019 is here, and with it, a flood of advertising industry predictions. From an agency new business perspective, we can expect ongoing change (which has become the norm) and a continuation of trends from previous years. Unlike previous years, the potential for these trends to touch your agency’s new business outcomes and bottom line seems greater. By Mark Duval – The Duval Partnership
Shoe Carnival has selected McCann as its agency of record for integrated marketing services. The McCann team will include specialty agencies Compass Point (Media AOR), Casanova (Hispanic strategy, media and creative), MRM//McCann (digital strategy and technology) and Momentum/Chase (Shopper Strategy).
Media consumption trends show U.S. Hispanics are first adopters when it comes to hot new tech. How can broadcasters that wish to target these consumers best invest in the tech tools and advancements that will help leverage their brands, and extend them in ways that will ensure continued relevancy in the years ahead? That’s the topic of conversation in this fresh Hispanic Radio Podcast.
Univision Communications unveiled its digital and social media programming slate for the new season of “Mira Quién Baila All Stars” (Look Who’s Dancing or MQB), the megahit reality competition series starring celebrities showing off their best dance moves for good causes.
Telemundo announces sponsors NBCUniversal Telemundo Enterprises announced the integrated sponsors for the first-ever Spanish-language version of NBC’s hit series The Voice, which will be premiering on Telemundo on Sunday, January 13 at 9 p.m./8C. Sprint, State Farm and Toyota have signed on to produce creative show integration segments
“Vida y Salud” will air in two-hour episodes every morning from Monday through Friday in the United States and in Latin America on AZ Mundo, a TV Azteca International Pay TV network. Segments of the program on specific topics will also be available for the global market via the new Spanish-language health website www.VidaySalud.com.
The future of real estate will be significantly influenced by women, millennials and Hispanics, according to realtor.com’s analysis of first names on 2018 home sales deeds.
TurboTax, from Intuit Inc, announced that its TurboTax Blog will now be available in both Spanish and English, making it one of the most comprehensive free tax information resources available to U.S. Spanish-speaking audiences.
Over the years, the TV commercial has become a favorite whipping post, under attack from TV “visionaries,” agencies and marketers sounding off in the press, or at the hands of consumer outrage on social platforms.
Thanks to social media, hundreds of millions of individuals are liking, commenting on, and sharing content throughout the course their day. However, as last year’s Fullscreen report “Understanding Multigenerational Youth Audiences” revealed, gen Zers admit to spending “way too much time” with social media or that “it was a problem.” Even a recent survey by Pew Research found that more than half of young people say they would “have a hard time” giving up social media.
