As the U.S. Hispanic market continues to grow and diversify, understanding and connecting with this vibrant segment has never been more critical for brands. Insights-based research is the key to unlocking the cultural nuances, values, and behaviors that drive decision-making among Hispanic consumers. By leveraging these insights, brands can develop strategies and campaigns that resonate … Read more
Entravision, AltaMed, and BSP Research have unveiled Week 8 findings from the 2024 National Latino Voter Tracking Poll, showcasing record engagement and significant insights into Latino voters’ perspectives as Election Day approaches. With 84% of registered Latino voters already casting their ballots or expressing near certainty to vote, the poll highlights unprecedented enthusiasm, as early … Read more
By Gabriela Alcantara-Diaz – Founder, President of SEMILLA Multicultural, Inc. It’s clear that the Hispanic vote is far from a monolithic force. Instead, it reflects a complex landscape where affluence, social status, and ideology converge, shaping distinct partisan trends across multi-ethnic and socioeconomically diverse Latino communities. Today’s Latino voter is increasingly informed by unique experiences … Read more
By Gonzalo López Martí – Creative Director https://www.LopezMartiMiami.com/ A few days back I elaborated on a service we provide in the ad biz called “transcreation”. When simply translating an ad campaign is not enough or not advisable. Sometimes the need presents itself to culturally localize a campaign because it was created with strategic insights &/or … Read more
By Shelly Palmer “The agency model is broken.” This refrain is so worn out it’s a cliché. Yet, despite its obvious flaws, the model has survived for decades. Here’s how it works: agencies base their fees on the number of “Full-Time Equivalents” (FTEs) assigned to a client—essentially, headcount. In theory, more complex projects require more … Read more
The Coca-Cola Company announced the regional relaunch of Barrilitos, a Mexican soft drink brand with a rich legacy dating back to 1938. A new addition to Coca-Cola’s imports portfolio, Barrilitos hails from Monterrey, México, and is poised to make waves in California. With its nostalgic appeal, vibrant flavors, and premium quality, this authentic soft drink … Read more
Canela Media announced its continued expansion on Samsung TV Plus, recently launching multiple FAST channels in both the U.S. and Mexico, offering top-tier Spanish-language and international content to a broader audience. In addition to the previously available Canela.TV channel, viewers can now enjoy the finest selection of Spanish-language content including Canela Originals on Samsung TV … Read more
Hispanic Radio Network (HRN), has created The Influencer Network to help advertisers connect with Hispanic communities across the US. The Influencer Network leverages the growing impact of HRN’s syndicated personalities on their radio listeners and social media followers. “Radio personalities are the original influencers” says Clark Logan, President of HRN. “Fernando Fiore (aka Mr. Soccer), … Read more
Urban One Inc. announced a Local Management Agreement (LMA) with La Mega Media, Inc., and Lazo Media LLC, taking a significant step to expand Spanish-language programming across its Ohio markets and into Indianapolis. Effective November 1, 2024, Urban One will own and/or operate stations under the La Mega brand in Cleveland, Columbus, Cincinnati, and Indianapolis. … Read more
The Association of National Advertisers (ANA) and HUMAN Security (HUMAN) have released a new report on loyalty marketing, revealing the increasing significance of loyalty programs for brands in the current marketing landscape. Loyalty marketing, which rewards customers for repeat purchases or interactions with a brand, has become a key strategy for companies seeking to deepen … Read more
14% of U.S. households are Hispanic households, and these consumers are more likely to shop in-store than online. This report, Part II in a two-part series, focuses on U.S. Hispanic retail engagement. It also explores the importance of understanding cultural references and opportunities to activate these valuable shoppers around specific holidays. Highlights: Hispanic households tend … Read more
Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop. In two new reports, Part I: Meet the U.S. Hispanic CPG Consumer and Part II: Hispanics’ CPG Shopping … Read more
Attention is important, so how do we measure it? For more than ten years now, the sheer scale and volume of media available to advertisers has been proliferating. Digital technologies and platforms mean that consumer choice about how, where, and when they consume media content has exploded and so fragmented. It is no longer possible … Read more
By Alec Haase Over the past decade, artificial intelligence (AI) has revolutionized the way advertisers manage advertising campaigns. Platforms like Meta and Google have deeply integrated AI into their systems, automating the once-tedious processes of ad targeting, creative testing, and bid optimization. This transformation has enabled advertisers to scale campaigns with minimal manual input, maximizing … Read more
The authorities of the government of the state of Aguascalientes, in collaboration and under the management of the Consulate of Mexico in New York and the Mayor’s Office of the city, have brought the emblematic Monumental Catrinas of the Day of the Dead to the heart of Manhattan in Times Square, New York. From October … Read more
What is the latest on the state of media agency and marketer commuting patterns? Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews … Read more
By Lauryn DempseyLauryn Dempsey • 3rd+ • 3rd+ Real Estate Insights from the Front Line of the U.S. Economy | Denver Metro Realtor | U.S. Navy VeteranReal Estate Insights from the Front Line of the U.S. Economy | Denver Metro Realtor | U.S. Navy Veteran Over the past week, I’ve heard the same thing from … Read more
By Carolina Rincón Sato, SVP, Multicultural Brand. Latinos often take center stage during U.S. presidential election years, recognized as a critical voting bloc with the power to shape the nation’s future. With over 36 million projected eligible voters, the race to win the Hispanic vote is more urgent than ever. But this community has proven … Read more
By Adam Jacobson The publicly traded company that controls Estrella Media‘s radio and TV properties and is the owner of WQHT “Hot 97” and WBLS in New York has a new Chief Operating Officer as Albert Rodriguez has assumed interim Chief Executive Officer duties, a SEC filing reveals. Chief Legal Officer Andrew Carrington confirmed to … Read more
By Brett House The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before. To read … Read more
