Watching remains the preferred mode of news consumption in the U.S.Americans continue to prefer watching the news rather than reading or listening to it, and their viewing loyalties have yet to migrate fully to the web.
The advertising industry lost a pioneer and friend on January 1, when Cynthia-Perkins Roberts passed away. Cynthia was VP of diversity marketing and business development at our sister industry trade association, the Video Advertising Bureau (VAB).
Chapter One: Melting Pots, Multiculturalism, and Marketing to the New America Early in his 2016 U.S. presidential campaign, Republican candidate and billionaire real estate mogul, Donald Trump, won popular support promising to build a wall along the Mexican border, throw the Mexicans back, and ban Muslim immigration. In support of Trump, self-described “race realists” popped up on conservative talk radio, television, and internet decrying blacks for “playing the race card” and accusing President Barack Obama of policies favoring blacks to the detriment of whites. Said one Long Island housewife in a New York Times interview, “Everyone’s sticking together in their groups, so white people have to, too.” By David Morse / New America Dimensions
The TV and OTT landscapes continues to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
Time was, the future of OTT (over-the-top) was understood as the ability for users to watch whatever they wanted, only what they wanted, whenever and on whatever device they wanted. Oh, and the viewing would mostly be free or much cheaper than cable bundles and feature fewer or no annoying ads. This idea was born of technology visionaries who weren’t really thinking through user behaviors, let alone realistic business models.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
In this video, Keith Reinhard, Chairman Emeritus, DDB, states, “We over-appreciate data and under-appreciate data”, and he is right. We tend to over-appreciate the data which tells us what people do, and under-appreciate the data that tells us why they do it. by Nigel Hollis
In 1979, Harvard Business School Professor Michael Porter launched his Five Forces framework with a powerful statement: “The essence of strategy formulation is coping with competition, yet it is easy to view competition too narrowly and too pessimistically.”
The US health industry has often lagged other industries when it comes to modernizing. Once thought to operate outside the greater US economy, the industry—with its byzantine payment system, complicated regulatory barriers and reliance on face-to-face interactions—is being disrupted.
40% of the world’s population use social media. With some industry reports claiming that consumers on average spend two hours every day sharing, liking, tweeting and updating on these platforms, what does 2019 hold?
Culture increasingly has the potential to negatively impact agency new business, as brands demand more gender and ethnic diversity. A positive, inclusive culture with opportunities for all is no longer just a “nice to have.” Today, agencies must make employer culture a priority to attract and retain the talent they need to remain competitive. by Mark Duval / THE DUVAL PARTNERSHIP
To learn why Lazer Broadcasting is bringing its take on regional Mexican programming to the nation, and how both Envision and SuiteRadio are involved, Josh Mednick sat down with RBR+TVBR Editor-in-Chief Adam R Jacobson in this lively and informative Hispanic Radio Podcast.
The U.S. Census Bureau announced the release of the 2013-2017 American Community Survey (ACS) five-year estimates, which features more than 40 social, economic, housing and demographic topics, including homeownership rates and costs, health insurance, and educational attainment.
Consumers today have infinite options when it comes to premium content, which presents a unique challenge for brands and advertisers: attention is finite, and it’s far too easy for consumers to tune out a brand’s message if it isn’t relevant to them or their interests.
2018 has been an eventful year for Hispanic grocery stores. We saw Bodega Latina expand to Texas with an acquisition of Fiesta Mart, Winn-Dixie’s Fresco Y Más concept grew in Florida, and Albertson’s El Rancho Supermercado officially entered the Houston market.
To really understand the attitudinal power of brands we need to look beyond the absolute scores and instead examine relative strengths and weaknesses. If more people say good things about a brand than claim to use it then that difference represents an opportunity to grow, provided that association has a positive relationship with business outcomes. by Nigel Hollis
If marketers understand the need for a balanced approach to understanding performance, why do they still focus on short-term sales as the primary indicator of campaign success?
We all see the headlines. “Cord cutting” is accelerating. Viewers may soon do away with TV as we know it. As Netflix, Amazon Prime and other streaming services gain traction, it may seem that traditional pay TV services — cable and satellite — are heading for the exits. But, headlines can be misleading — in a big way. By Sarah Liddle / GFK
In its definitive CMO tenure report, Winmo finds that female CMOs, which make up about 42 percent of tenures across industries, rotate up and out of roles five months sooner than their male counterparts (37.5 months vs. 43 months).
Every radio station owner, GSM or sales associate is always on the lookout for a great new way to bring in the dollars. By Adam Jacobson
