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$Billion is the new $Million for Lotteries

When we were kids, most of us dreamed of becoming a millionaire. Fast forward to current day and suddenly that million doesn’t seem like enough, when it comes to playing the lottery that is.

David Kenny Named Nielsen CEO

The Board of Directors of Nielsen Holdings plc announced that David Kenny will join the company as Chief Executive Officer effective December 3, 2018. David will also join Nielsen’s Board of Directors.

Four Key Marketing Ecosystem Trends

I have been fortunate enough to attend a few industry conferences over the last month in short succession, so I’ve been listening to marketers, media owners, agency heads and other assorted marketing ecosystem players.  by Maarten Albarda

Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten

Two-thirds of all money spent on advertising in digital media in 2019 (65%) will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion programmatically next year — projected to reach $98 billion in 2020, when 68% of digital media expenditure will be earmarked for programmatic trading.

Lyke and Corelli join AIRE Networks

AIRE Radio Networks, a division of Spanish Broadcasting System, Inc. announced the addition of two key experienced executives to its national sales team. Mr. James Lyke has joined AIRE Radio Networks as Senior Vice President of Network Sales and Jason Corelli has been named Vice President of Network Sales.

The midterms are finally over. Some conclusions.

  By Gonzalo López Martí  – Creative director, etc    /    LMMiami.com

  • Full disclosure: I worked for Senator Bill Nelson’s (D-Florida) reelection campaign.
  • As you might’ve read, after a nail-biting recount, he lost for the slimmest of margins: 10,033 votes out of the 8.2 million total ballots cast in the state.
  • Let me rephrase: we lost.

The CMO Perspective on Trust, Quality, and Brand Safety in Advertising

The CMO position is easily one of the most scrutinized roles in the C-suite. Often tasked with building a memorable brand, managing the company’s reputation, and deploying marketing strategies that tie back to measurable success, CMOs have a lot of responsibility. Jessica Rodriguez, president and COO, Univision Networks and Univision CMO, recently joined an Advertising Week panel that covered the current state of trust in advertising.  By A.Z. Porte

BrandZ Top US Brands [REPORT]

As consumers engage with brands in more and more places, customer experience is now just as important as perceptions of innovation for growing your brand. Those brands delivering on and exceeding consumer’s expectations have grown their brand value 200% more than those that haven’t!

At the gate and beyond [REPORT]

Welcome to the 2018 edition of Sports Outlook, which updates our perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth. This year’s edition refreshes our five-year revenue forecasts through 2022 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising.

Hispanic Radio Podcast: Tackling ‘No Hispanic’ Dictates [PODCAST]

The topic of the latest Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, is one that he never thought he’d still be discussing some 20 years after it emerged as one of the most explosive issues facing the radio industry: Minority discounts and media.

John Leguizamo’s Road to Broadway Documentary

John Leguizamo’s Road to Broadway follows the always provocative Leguizamo as he prepares for his most challenging theatrical quest yet – cramming 3,000 years of Latinx history into 90 minutes of stage time for his one man show. With extraordinary access to his creative process, the film traces the evolution of his latest success, Tony-nominated play Latin History for Morons, from its challenging premise through its triumphant debut. 

ANA Launches Center For Brand Purpose

The ANA (Association of National Advertisers) announced the launch of a new initiative designed to fuel business growth by helping marketers create purpose-driven, strategic programs and solutions for their products and services.

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