Media Buying 2018 — Transparency at a Crossroads [REPORT]
The transparency debate and distrust between advertisers and media buying agencies has been a topic in C-suites since Jon Mandel’s 2015 speech at the Association of National Advertisers’ (ANA) annual media conference, yet ANA’s work on transparency dates back to at least 2011. Interest took a new, unprecedented turn on October 10, 2018 when the ANA notified its members that the U.S. Federal Bureau of Investigation (FBI) asked the ANA to inform its members about the investigation and to ask its members to consider cooperating with the FBI investigation if they believed they might have been defrauded by their agencies.
Economic growth in 2018 is poised to be the strongest since 2005, which translates into positive consumer sentiment, thus stimulating further growth and signaling a strong holiday shopping season.
The advertiser community needs help dealing with the vast quantities of data generated not only from third parties (like social media platforms and the audience measurement organizations) but also from their own first-party data-sets. It’s one reason why advertisers are increasingly taking what used to be perceived as media agency tasks in-house.
It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.
Is Netflix buying Viacom? Amazon buying CBS? New media companies buying old ones makes sense. But maybe not for reasons you think.
ANA celebrates 20 Years of Multicultural and Diversity Conferences
Disclaimer: this is just my personal POV. Off the top of my head. I took some mental notes here and there but this is just what stuck in my mind, which I’m hereby hastily putting together for your perusal. Congrats to Gilbert Dávila and team for once again putting together a marquee of first-rate talent coordinated with clockwork care. By Gonzalo López Martí – Creative director, etc / LMMiami.com
The senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S.,2018 has been recognized with the PromaxIMPACT Award and the 2018 Leading Ladies of Entertainment by The Latin Recording Academy®
Progress on gender diversity at work has stalled. To achieve equality, companies must turn good intentions into concrete action.
It’s been almost two years since Marc Pritchard, Chief Brand Officer of Procter & Gamble, told the digital advertising industry to clean up its act. The e, currently the world’s second largest CPG company, was tired of what he perceived as massive waste in the digital advertising supply chain. He was referring to the lack of transparency between advertisers and digital agencies and the alphabet soup of ad-tech players that created complexity without always clearly defining value.
Alliance for Inclusive & Multicultural Marketing (AIMM) has already begun to transform into a more inclusive, diverse,and proactive platform. Download the recently released study “Case for Change: Multicultural and Inclusive Marketing” as a Business Imperative for Long-Term Growth to help marketers better understand the importance of prioritizing multicultural and inclusive consumers in order to maximize overall corporate growth. Discover how to implement AIMM’s five point plan into your company’s overall marketing plan.
The Hispanic population in the U.S. continues to grow, especially among the younger cohorts. Over one-quarter of kids 6-11 are Hispanic, with 24% in the 12- 17 and 18-34 cohorts. Hispanics make up 17.6% of the total 6+ population in the United States.
Companies around the world are becoming more proactive in their sustainability approaches and marketing efforts. It’s not just consumers leading the way to sustainability, but companies are using their influence to lead consumers to sustainability as well.
This paper focuses on the role and effectiveness of premium multi-screen video – the professionally produced content of multi-screen Television and Cinema.
If your company’s employee roster doesn’t reflect the multicultural audience it seeks, does it truly understand that audience, respect it, and want it? That’s the subject of the latest Hispanic Radio Podcast, in which RBR+TVBR Editor-in-Chief Adam R Jacobson tackles “The Case For Change” — and how it could lead your company to not only change the format of a struggling radio station to one of interest to Latinos, but also lead your company to fully embrace the “new American mainstream.”
Entravision Communications Corporation announced that Mario M. Carrera has decided to step down as Chief Revenue Officer. 
Combate Americas unveiled at a news conference at the Mexican Consulate in Fresno, Calif., a massive winner’s cup trophy, and announced the final four featherweight (145 pounds) contestants for its much-anticipated, “COPA COMBATE,” one-night Mixed Martial Arts (MMA) tournament extravaganza featuring eight fighters, representing eight different countries, battling it out for a $100,000 grand prize
Univision Communications Inc. has appointed Diane Kniowski to the position of president and regional general manager of local media. Effective immediately, she will report directly to Univision CEO Vincent Sadusky, and be based in Miami.
Cinelatino will celebrate Thanksgiving Day with the exclusive U.S. television premiere of the highest-grossing Latino film of 2015, Un Gallo con Muchos Huevos (“Huevos: Little Rooster’s Egg-cellent Adventure”).
