Who would want to be at an agency these days? Pitch after pitch after pitch, controversy after controversy, new vendors every time you turn around, competition from (comparatively) new entrants. It’s no life for someone after a quiet life, that’s for sure. And now along comes a new threat: clients taking parts of the media agency role in-house, reducing their reliance on their partners and threatening agency revenue. By Brian Jacobs
Businesses are tasking marketing pros with more responsibilities than ever before. Sales and advertising are now commonly combined with marketing as well as public relations, digital, social media and everything else in that arena. With so many demands, marketing professionals are leaping to opportunities that either match more appropriately with their exact niche or are finding they’re on a hamster wheel and are ready to have more peace with a new organization.
Are coupon redeemers only chasing after this week’s bargains – or do they represent a longer-term opportunity for brands?
Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.
Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 to 2016. Multicultural segments yielded 100% of the US population growth. Hispanic compromised half of the overall growth.
For years, folks in the ad industry have talked wistfully of the day when TV advertising would be bought through automated online interfaces on auction-based bid marketplaces, as search, social and digital display advertising have been bought since the middle 2000s.
Occasionally, useful metaphors present themselves in unusual places, in this case on a driving range; a place you find yourself more often when you no longer participate in new business pitches. Of course, on a driving range it’s not possible to win. It’s possible to construct an argument that no one wins a new business pitch either, rather than all the contenders, bar one, lose.
Marketers are drowning in information. And they often scrap excess data rather than sift through and make sense of it.
Many entrepreneurs and startup founders are used to doing everything themselves, including Public Relations, because they feel their time is better spent elsewhere. But a paper by Michelle Garrett, a PR consultant and writer at Garrett Public Relations, suggests that there are several reasons why startups should outsource their PR efforts.
Effective brand marketing increases the probability of consumers either picking a brand or paying more for a brand when it is time to buy. But what data and analytic approaches help us to understand the influence of brand marketing on sales? By Bill Pink / Kantar Millward Brown- Head of Brand Guidance Analytics in North America
The Greater Fort Lauderdale Chamber of Commerce recognized businesses that exceled in their fields and made strong, lasting impacts on the community.
Entravision Communications Corporation (NYSE: EVC) announced the appointment of Mark Garcia as Senior Vice President of Integrated Marketing Solutions in McAllen, TX, effective immediately
Pulpo Media, an Entravision Communications Corporation (NYSE: EVC) company, announced the appointment of Laura Willis to Vice President of Digital Sales, effective immediately.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Psychologist Abraham Maslow (1908-1970) was a brilliant thinker, ahead of his time.
His “Hierarchy of needs”, a theory he enunciated in the 1940s -usually shown as a pyramid with various layers- must be one of the most emblematic tenets of the marketing & advertising canon.
When Unilever CMO Keith Weed announced at June’s Cannes Lions festival that the leading CPG company would no longer partner with influencers who buy followers, it was a wake-up call to the industry about the rise of fraud in the practice of influencer marketing. Defined by eMarketer as marketing that “identifies and activates individuals who can sway the brand preferences, buying decisions, and loyalty of the broader population,” in practical terms the tactic also refers to how companies compensate celebrities, social media “stars,” or industry experts to create content on behalf of brands and endorse products — typically paying them based on their follower count.
he issue of strategic and operational alignment between sales and marketing is not a new topic in the B2B realm, and most organizations agree on its importance, at least in theory. Why, then, is it so challenging to achieve that alignment in practice?
With this report, the Stanford Latino Entrepreneurship Initiative (SLEI) highlights key research findings from its third annual Survey of U.S. Latino Business Owners.
Sensis was named the 2018 Minority Marketing and Communications Firm of the Year by the U.S. Department of Commerce’s Minority Business Development Agency (MBDA).
#GuacIsBack. A statue of teen Joaquin “Guac” Oliver, one of the victims from the Marjory Stoneman Douglas school shooting earlier this year, will appear for the first time in New York City’s Times Square for his first mission: protest 3D guns.
Jose Cuervo Tradicional is celebrating its Mexican roots with an authentic Día De Muertos campaign.
