2018 Holiday Outlook [REPORT]
Economic growth in 2018 is poised to be the strongest since 2005, which translates into positive consumer sentiment, thus stimulating further growth and signaling a strong holiday shopping season.
Article placement: Top News
Filling the Data Consultancy Vacuum
The advertiser community needs help dealing with the vast quantities of data generated not only from third parties (like social media platforms and the audience measurement organizations) but also from their own first-party data-sets. It’s one reason why advertisers are increasingly taking what used to be perceived as media agency tasks in-house.
While The Industry Waits For Perfection, Monetizable Metrics Wait For No One
It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.
New Media May Buy Old Media – For Surprising Reasons
Is Netflix buying Viacom? Amazon buying CBS? New media companies buying old ones makes sense. But maybe not for reasons you think.
The case for change is made. Marketers changing is what matters.
ANA celebrates 20 Years of Multicultural and Diversity Conferences
When P&G makes it known that this iconic house of brands stands for both Profits & Growth and Purpose & Good, marketers pay attention. It’s no surprise that this quote by P&G CMO Marc Pritchard is being retweeted, reposted and restated as a validating proof point in support of an industry discipline that has been given short shrift: “If you’re not doing multicultural marketing, you’re not doing marketing.” By Rochelle Newman-Carrasco – EVP, Hispanic Strategy Walton Isaacson
Missed the 2018 ANA Multicultural Marketing & Diversity Conference? Gonzalo’s here to help.
Disclaimer: this is just my personal POV. Off the top of my head. I took some mental notes here and there but this is just what stuck in my mind, which I’m hereby hastily putting together for your perusal. Congrats to Gilbert Dávila and team for once again putting together a marquee of first-rate talent coordinated with clockwork care. By Gonzalo López Martí – Creative director, etc / LMMiami.com
CNN en Español’s Cynthia Hudson Will be Recognized with Two of the Entertainment Industry’s Most Important Awards
The senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S.,2018 has been recognized with the PromaxIMPACT Award and the 2018 Leading Ladies of Entertainment by The Latin Recording Academy®
Women in the Workplace 2018
Progress on gender diversity at work has stalled. To achieve equality, companies must turn good intentions into concrete action.
How Much Digital Advertising Is Too Much?
It’s been almost two years since Marc Pritchard, Chief Brand Officer of Procter & Gamble, told the digital advertising industry to clean up its act. The e, currently the world’s second largest CPG company, was tired of what he perceived as massive waste in the digital advertising supply chain. He was referring to the lack of transparency between advertisers and digital agencies and the alphabet soup of ad-tech players that created complexity without always clearly defining value.
The Case For Change [REPORT]
Alliance for Inclusive & Multicultural Marketing (AIMM) has already begun to transform into a more inclusive, diverse,and proactive platform. Download the recently released study “Case for Change: Multicultural and Inclusive Marketing” as a Business Imperative for Long-Term Growth to help marketers better understand the importance of prioritizing multicultural and inclusive consumers in order to maximize overall corporate growth. Discover how to implement AIMM’s five point plan into your company’s overall marketing plan.
2018 State of Hispanic-American Consumer [REPORT]
The Hispanic population in the U.S. continues to grow, especially among the younger cohorts. Over one-quarter of kids 6-11 are Hispanic, with 24% in the 12- 17 and 18-34 cohorts. Hispanics make up 17.6% of the total 6+ population in the United States.
The Marketing Diet
How do we go about adopting healthy client/agency practices and relations to get budget fit? Once you get there, how do you stay budget fit? Let’s explore best practices to make this a successful, sustainable process.
How Brands Create Accidental Activists Through Design and Performance
Companies around the world are becoming more proactive in their sustainability approaches and marketing efforts. It’s not just consumers leading the way to sustainability, but companies are using their influence to lead consumers to sustainability as well.
The Role of Premium Multi-screen Video in an Ad Campaign
This paper focuses on the role and effectiveness of premium multi-screen video – the professionally produced content of multi-screen Television and Cinema.
Hispanic Radio Podcast: A Case For Change
If your company’s employee roster doesn’t reflect the multicultural audience it seeks, does it truly understand that audience, respect it, and want it? That’s the subject of the latest Hispanic Radio Podcast, in which RBR+TVBR Editor-in-Chief Adam R Jacobson tackles “The Case For Change” — and how it could lead your company to not only change the format of a struggling radio station to one of interest to Latinos, but also lead your company to fully embrace the “new American mainstream.”
Carrera to step down as Chief Revenue Officer of Entravision
Entravision Communications Corporation announced that Mario M. Carrera has decided to step down as Chief Revenue Officer.
Combat Americas unveils largest Winner’s Trophy in Sports
Combate Americas unveiled at a news conference at the Mexican Consulate in Fresno, Calif., a massive winner’s cup trophy, and announced the final four featherweight (145 pounds) contestants for its much-anticipated, “COPA COMBATE,” one-night Mixed Martial Arts (MMA) tournament extravaganza featuring eight fighters, representing eight different countries, battling it out for a $100,000 grand prize
Univision Appoints Diane Kniowski as President & Regional General Manager of Local Media
Univision Communications Inc. has appointed Diane Kniowski to the position of president and regional general manager of local media. Effective immediately, she will report directly to Univision CEO Vincent Sadusky, and be based in Miami.
Cinelatino to air “Un Gallo Con Muchos Huevos”
Cinelatino will celebrate Thanksgiving Day with the exclusive U.S. television premiere of the highest-grossing Latino film of 2015, Un Gallo con Muchos Huevos (“Huevos: Little Rooster’s Egg-cellent Adventure”).
Telemundo Deportes to broadcast FIFA U-17 Women’s World Cup Uruguay 2018
Telemundo Deportes, the Spanish-language home for all FIFA events including the 2019 Women’s World Cup France, presents exclusive coverage of the FIFA U-17 Women’s World Cup Uruguay 2018, the sixth edition of the biennial international women’s youth soccer championship featuring 16 teams competing for the title.
