Hispanic Radio Podcast: Cracking The Code With AM/FM [PODCAST]
From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43% of time with live TV, 35% with streamed content. With the RIAA mid-year 2018 Latin Music Revenue Report showing a surge in paid streaming formats, could the window of opportunity for new Hispanic radio entrants be closing? In this Hispanic Radio Podcast, Horowitz Associates’ Adriana Waterston tackles the topic.
How much is spent on political advertising and how big a part of the mix is digital? In the latest episode of “Behind the Numbers,” we break down the numbers and dig into questions about Facebook, the role of messaging and whether brands are being dragged into the political arena.
In today’s crowded car market, it can be difficult for auto advertisers to connect with consumers, encourage new sales—and do it all under shrinking budgets. To meet these challenges, you need the most complete understanding of how consumers shop for cars and react to automotive advertising.
What exactly separates people from machines? Two things, actually: creativity and empathy. No matter what gets developed in AI, these are the two elements that can keep the agency services business alive, and keep marketers busy for years to come.
Reading Joel Trethowan’s article ‘Need, culture and experience – three sides to the brand relevance triangle’ reminded me of the lengthy discussions predating the launch of BrandDynamics. The old BrandDynamics pyramid is long gone, and maybe the word “relevance” should be as well. by Nigel Hollis
The new ad announcing the name change from MetroPCS to Metro by T-Mobile create by Richards/Lerma.
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
Former Televisa and Univision Chief Content officer, Isaac Lee announced the launch of Exile, a content studio built to serve the growing demand of content for Latin American and US Hispanic audiences.
The number of marketers with in-house agencies has grown substantially over the past five years among members of the ANA (Association of National Advertisers), according to a new ANA study.
The Latin music market continued its remarkable transformation in the first half of 2018. Revenues grew 15%, totaling $135 million while streaming represented a remarkable 91% of the entire market. Latin music has become a worldwide phenomenon, driven by a diverse streaming market and Latin labels making smart investments to support their artists’ global ambitions.
Sharing our latest work for Miller Lite: Animales Místicos. It’s an NFL partnership in celebration of Hispanic Heritage Month, and a collaboration between the multicultural specialists at ALMA and the DDB Chicago team.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Advertisers can build more transparent, partner like relationships with their media agencies by taking four steps.
The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point — but the journey has been slow and torturous.
The ID Comms 2018 Global Media Transparency Survey has found that just 10% of advertisers rate levels of trust with their agency partners as high or very high. By contrast, the number who believe that trust is low has shifted from 29% to 40%, while the number who believe it is average has fallen by 12%.
